Amazon is facing a $1 billion class action lawsuit in the United Kingdom for alleged antitrust violations.
- Amazon is facing a $1 billion class action lawsuit in the United Kingdom, where the business is accused of abusing its dominating position in e-commerce by deploying a “secretive” algorithm.
- According to the claim, Amazon hurts its customers by diverting them to its “featured offer,” resulting in better-value discounts being buried and consumers paying more for items.
- According to the lawsuit, Amazon uses its “Buy Box” to direct customers to its own products and those from third-party merchants that utilise its order fulfilment and shipping services.
- It goes on to say that Amazon employs a “secretive and self-serving algorithm to ensure that the Buy Box virtually always shows things sold directly by Amazon itself.”
- It is of course difficult at this stage to assess the likelihood of success in these cases but the Big Tech companies are well resourced to fight.” says CNBC’s Arjun Kharpal