- Amazon is facing a $1 billion class action lawsuit in the United Kingdom, where the business is accused of abusing its dominating position in e-commerce by deploying a “secretive” algorithm.
- According to the claim, Amazon hurts its customers by diverting them to its “featured offer,” resulting in better-value discounts being buried and consumers paying more for items.
- According to the lawsuit, Amazon uses its “Buy Box” to direct customers to its own products and those from third-party merchants that utilise its order fulfilment and shipping services.
- It goes on to say that Amazon employs a “secretive and self-serving algorithm to ensure that the Buy Box virtually always shows things sold directly by Amazon itself.”
- It is of course difficult at this stage to assess the likelihood of success in these cases but the Big Tech companies are well resourced to fight.” says CNBC’s Arjun Kharpal
Amazon is facing a $1 billion class action lawsuit in the United Kingdom for alleged antitrust violations.
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