- “Is Twitter dying?” billionaire Elon Musk mused in April, five days before offering to buy the social media platform.
- The reality, according to internal Twitter research, goes far beyond the handful of examples of celebrities ghosting their own accounts.
- Twitter is struggling to keep its most active users – who are vital to the business – engaged, underscoring a challenge faced by the Tesla chief executive as he approaches a deadline to close his $44 billion deal to buy the company.