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Balenciaga sues ad campaign makers for $25 million after criticism

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By lapaasindia
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  • Balenciaga, a high-end fashion label, has sued the creators of the widely panned “BDSM teddy bear” advertisement campaign for $25 million.
  • According to court documents, the lawsuit was filed on Friday against the production company North Six Inc., set designer Nicholas Des Jardins, and his business.
  • Balenciaga previously apologised for the advertisement and stated that the campaign has been cancelled.

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