HomeBusinessFormer Puma CEO Bjorn Gulden is named the new CEO of Adidas.

Former Puma CEO Bjorn Gulden is named the new CEO of Adidas.

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  • Bjorn Gulden, a former CEO of Puma, has been named as Adidas’ new CEO, beginning January 1, 2023.
  • Adidas said that current CEO Kasper Rorsted will resign on Friday.
  • After rapper-designer Ye, formerly known as Kanye West, made anti-Semitic comments, Adidas just ended its Yeezy association.
  • In recent years, over half of the business’s overall income came from Yeezy.

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