Saudi Crown Prince Mohammad bin Salman bin Abdulaziz, Prime Minister and Chairman of the Public Investment Fund (PIF) has announced the launch of Ceer, the kingdom’s first electric vehicle (EV) brand.

The company will contribute to Saudi Arabia’s efforts towards carbon emissions reduction and of driving sustainability to address climate change.

Ceer is the first Saudi automotive brand to produce electric vehicles in the kingdom. It will design, manufacture and sell a range of cars for consumers in Saudi Arabia and the MENA region, including sedans and sports utility vehicles.

Ceer is expected to attract over $150m of foreign direct investment, and create up to 30,000 direct and indirect jobs. It is also projected to directly contribute $8bn to Saudi Arabia’s GDP by 2034. Designed and manufactured locally, Ceer cars are scheduled to be available in 2025.