- The rules to stop fraudulent online reviews and unreliable ratings on e-commerce websites, lodging sites, and online travel agencies will take effect on Friday.
- All compensated customer evaluations must be disclosed by e-commerce platforms on a voluntary basis.
- The Bureau of Indian Standards-based rules would be optional but could become obligatory if the issue persists, according to the consumer affairs secretary.
Rules against phoney reviews on e-commerce websites will be implemented today.
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