TikTok collaborates with digital startups to help its faltering e-commerce platform
- TikTok has enlisted tech companies to strengthen its faltering e-commerce business amid a digital advertising slump.
- China’s social commerce software lets users buy things without leaving the app.
- Douyin, TikTok’s sister app, saw a 300 percent year-over-year sales surge in the year to May, with users buying 10 billion things.
- ByteDance, which owns TikTok and Douyin, aims to spread this model globally through TikTok Shop, which launched in the UK and Southeast Asia last year.