- TikTok has enlisted tech companies to strengthen its faltering e-commerce business amid a digital advertising slump.
- China’s social commerce software lets users buy things without leaving the app.
- Douyin, TikTok’s sister app, saw a 300 percent year-over-year sales surge in the year to May, with users buying 10 billion things.
- ByteDance, which owns TikTok and Douyin, aims to spread this model globally through TikTok Shop, which launched in the UK and Southeast Asia last year.
TikTok collaborates with digital startups to help its faltering e-commerce platform
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