- Apple introduced its new chip family, the M3, comprising the M3, M3 Pro, and M3 Max, built with 3-nanometer process technology.
- The M3 chips feature next-gen GPUs with Dynamic Caching for improved performance, supporting hardware-accelerated ray tracing for realistic images.
- The M3 chips offer faster CPUs, with performance cores 30% faster and efficiency cores 50% faster, enhancing everyday tasks and battery life.
- The MacBook Pro lineup is powered by the M3 chips, with the 14-inch model outperforming the 13-inch MacBook Pro with M1 by up to 60%.
- The 24-inch iMac, equipped with the M3 chip, delivers up to 2 times faster performance than its M1 predecessor and features a 4.5K Retina display with vibrant colors.