- Celevida Wellness is an e-commerce platform launched by Svaas Wellness, a part of Dr. Reddy’s.
- It is specifically aimed at diabetes patients and offers a variety of food products such as cereals, beverages, multi-vitamins, and powders.
- The platform includes products from Celevida, Dr. Reddy’s flagship nutrition brand for managing diabetes, as well as products from other third-party brands.
- Celevida Wellness primarily targets Type 2 diabetic and pre-diabetic individuals, providing specialized nutritional offerings to meet their dietary needs.
- This move strengthens Dr. Reddy’s presence in the nutraceutical segment and aligns with the growing trend of reaching digital consumers in India.