- Meta, the parent company of Facebook, Instagram, and WhatsApp, views India as one of its most significant markets.
- CEO Mark Zuckerberg highlighted that over 60% of WhatsApp users in India engage with business app accounts weekly, showcasing the popularity of WhatsApp Business in the country.
- Meta reported a doubling of its revenue from click-to-message ads in India during FY23, signifying the success of this advertising format.
- Globally, Click-to-Message ads had reached a revenue run-rate of $10 billion by February 2023, underlining their effectiveness for Meta.
- This growth in revenue and user engagement in India was mentioned by Zuckerberg during an analyst call on October 26, 2023, highlighting its recent nature.