- AI adoption offers the gaming industry a chance to reevaluate and revamp its existing business model. This is especially relevant as some game development processes have become standardized and cost-inefficient.
- Escalating Costs: One of the drivers behind adopting AI tools in gaming is the rising costs associated with game development and operations. AI can help manage these costs and improve efficiency.
- Lowering Costs for AAA Games: AI technology is expected to reduce the cost of creating and operating high-end “AAA” games by up to 15%. This cost reduction can benefit larger game publishers.
- Increased Competition: While AI lowers costs, it can also lead to increased competition in the gaming industry as more players enter the market with innovative AI-driven gaming experiences.
- Varied Impact on Publishers: The impact of AI adoption varies among game publishers. Larger publishers like Ubisoft and Take-Two Interactive Software are expected to benefit significantly from AI, while smaller ones like Playtika Holding may experience less impact and lower barriers to entry in the market.