- The FMCG industry, which relies heavily on consumer demand, faced challenges during the September quarter due to subdued consumer spending. This could be attributed to economic uncertainties or changing consumer preferences.
- The FMCG sector often relies on rural markets for growth. Challenges like uneven rains and food inflation can affect rural buying capacity, impacting the industry’s performance.
- The FMCG sector is highly dependent on efficient supply chains. Disruptions caused by factors like lockdowns, transportation issues, or workforce shortages can affect production and distribution.
- Consumer behavior has been evolving, with a greater emphasis on health and hygiene products. FMCG companies needed to adapt their product portfolios to meet these changing demands.
- The FMCG industry is highly competitive, and companies have to navigate this by offering innovative products, pricing strategies, and marketing campaigns to maintain or increase market share.