Govt issues advisory to social media companies on Rashmika Mandanna deep fake video

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November 7, 2023

The Indian government has issued an advisory to social media platforms, including X, Facebook, and Instagram.
Platforms are required to remove or disable morphed images and deep fake content within 24 hours upon receiving a complaint.
The advisory cites IT rules and outlines the obligations of social media companies regarding impersonation and deep fake content.
Social media intermediaries must observe due diligence in enforcing their rules and privacy policies to prevent the hosting of impersonating content.
Failure to comply with the advisory may lead to action by the Ministry of Electronics and Information Technology (MeitY) and potential legal consequences under IT rules.