- McDonald’s rebranded Crispy Chicken Sandwiches, now called the McCrispy, has reached the status of a $1 billion global brand, showcasing its popularity.
- The company reported a 14% increase in consolidated revenues and an 8.1% rise in comparable sales in the U.S. during the third quarter.
- The McCrispy sandwich is described as a southern-style fried chicken sandwich, known for its crispy and tender qualities, served with pickles on a buttered potato roll, and it comes in spicy and deluxe versions.
- McDonald’s CEO highlighted the company’s strong global sales growth and its focus on delivering convenience and value to customers.
- The company has leveraged its digital app to engage with customers, including the return of Monopoly promotions in multiple markets, and has built a leading digital loyalty program to enhance the restaurant experience.