HomeStoryApple experiments to let developers offer discount bundles on subscriptions

Apple experiments to let developers offer discount bundles on subscriptions

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Apple to let app developers bundle subscription discounts for customers
  1. Apple experiments with a new App Store feature offering “contingent pricing,” allowing developers to bundle subscriptions for two apps at a discounted rate.
  2. This feature enables developers to discount prices even if individual app subscription rates increase, as long as users subscribe to another app in the bundle.
  3. Piloting the feature initially, Apple plans to onboard more developers in the following months, encouraging interested parties to sign up for implementation details in January.
  4. Indie developers can leverage this feature to promote their apps by offering subscription discounts on bundled apps, enhancing their market presence.
  5. Apple manages complexities like eligibility checks and payment processing, facilitating seamless in-app purchases and subscriptions, and allows developers to market these discounts via off-platform channels during the test phase.

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