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Apple’s 60% sales in INDIA are comming from Tear-2 cities

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Over 60% of Apple's Sales in India Come From Smaller Cities: Report -  MySmartPrice
  1. 60% of Apple’s sales, predominantly iPhones, are now emerging from tier-II towns, marking a significant shift from tier-1 cities which previously accounted for 65-70% of sales.
  2. The shift is attributed to the impact of the COVID-19 pandemic, prompting a necessity for quality smartphones due to the work-from-home scenario, causing a mass migration back to hometowns.
  3. Apple revised its channel strategy in 2019, expanding its focus on e-commerce platforms and large retail outlets like Croma and Reliance Digital stores, catering to the increasing comfort of Indian consumers in purchasing high-end products online.
  4. Utilizing no-cost EMI options and broadening its sales network, Apple successfully reached customers across diverse regions, making its products more accessible.
  5. Industry insights from Counterpoint Research suggest an estimated sale of 9 million iPhones in India by 2023, with 60% of these sales anticipated to occur beyond major metropolitan areas.

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