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Google rejected Play Store fee changes fearing hit on revenue

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In Google Founder's Shadow, CEO Pichai Discovered the Limits of His Power —  The Information
  1. Google considered altering its app store pricing model, aiming to charge a fixed fee per app, but dropped the idea due to potential multi-billion dollar losses.
  2. The initiative, named Project Everest, was launched in 2021 to rethink Google Play Store’s billing system in response to mounting regulatory pressure and developer discontent.
  3. Project Everest entertained the notion of implementing piecemeal service fees for developers placing apps on the Play Store, which could lead to significant financial losses estimated at billions of dollars.
  4. As an alternative, Google employees proposed allowing developers to handle payments directly, resulting in a lower fee for the tech giant, similar to the $700 million settlement announced recently.
  5. The move reflects Google’s response to concerns about its app store’s 30% commission and efforts to address regulatory scrutiny and developer grievances.
SourceTOI

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