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India will become top market for Netflix in 2024 : CEO

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India fastest growing market for Netflix globally, says co-CEO Ted Sarandos  - BusinessToday

  1. India is the fastest-growing market for Netflix globally, witnessing a 30% growth in view hours and a 25% increase in revenue year-on-year.
  2. Netflix adjusted pricing and programming to suit Indian audiences better, resulting in higher paid subscriptions and overall growth.
  3. The burgeoning Indian economy has led to increased consumer willingness and ability to pay for Netflix subscriptions.
  4. While mobile viewership is widespread, the primary paid engagement with content occurs through internet-connected televisions.
  5. A significant portion of viewers watches content on phones, but the majority of paid subscriptions originate from television-based viewership.
SourceTOI

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