- MrBeast (Jimmy Donaldson) co-founded ViewStats, a new analytics platform available in beta, similar to Social Blade, using the YouTube API to provide detailed channel statistics.
- Known for his meticulous video-making approach, MrBeast’s recent A/B testing on video thumbnails highlights the importance of specific metrics, potentially influencing ViewStats’ feature selection.
- Co-founded with Chucky Appleby, a collaborator, ViewStats aims to stand out with star power, leveraging MrBeast’s influence in the YouTube creator community.
- ViewStats offers basic information such as subscriber numbers, estimated ad revenue, video views, and trends over time, with plans to expand to include thumbnail analytics and available as a Chrome extension.
- While the platform’s monetization strategy remains undisclosed, it operates separately from MrBeast, LLC, with both MrBeast and Appleby funding the endeavor using personal resources.