HomeStartupTikTok becomes first non-game app to reach $10B in consumer spending

TikTok becomes first non-game app to reach $10B in consumer spending

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TikTok becomes first non-game app to reach $10B in consumer spending
  1. TikTok has become the first non-game mobile app to surpass $10 billion in consumer spending across the Apple App Store and Google Play.
  2. The app achieved this milestone through in-app purchases of virtual currency called “coins,” used for buying gifts for creators, with TikTok retaining 50% of the payout.
  3. U.S. consumers and iOS users in China drove approximately 30% of the revenue each, contributing significantly to TikTok’s $10 billion in in-app spending.
  4. Besides coins, TikTok generates revenue through advertising and e-commerce via TikTok shop, which weren’t accounted for in data.ai’s analysis.
  5. Other markets like Saudi Arabia, Germany, the U.K., and Japan combinedly accounted for 13% of TikTok’s in-app purchase revenue.
  6. While TikTok is the first non-game app to hit $10 billion, its next closest competitors in consumer spending are Tinder and YouTube, trailing behind by $2 to $3 billion.
  7. Data.ai predicts TikTok’s consumer spending will continue to rise in 2024, reaching $15 billion, making it one of the highest-earning mobile apps ever.

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