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Zomato looks to venture into catering business to expand market share

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zomato: SoftBank expected to sell Zomato shares for Rs 940 crore - The  Economic Times
  1. Zomato intends to enter the catering business, utilizing its restaurant partner network for large orders.
  2. Plans include expanding offerings in its loyalty program, Gold, despite concerns about potential impact on profitability.
  3. Acknowledgment that current food delivery models may not cater well to larger gatherings or specific offline use cases.
  4. Introduced multi-cart option in June, enabling orders from multiple restaurants simultaneously, aligning with Zomato’s strategy for a broader market presence.
  5. Strategizing operational changes and marketing efforts to create “occasions” for increased customer orders.
  6. Aims to engage occasional and low-frequency orderers by associating Zomato with celebratory and joyful occasions.

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