Cafe Coffee Day Listed

Positioning as the originator of the chained coffee-cafe segment in India.

Core brand tagline positioning cafes as a social meeting space.

CCD cafes positioned as a social hangout destination for younger consumers.

Through the CCD mobile app, customers earn 10% of each purchase back as "Beans," which can be redeemed against future beverage purchases at CCD stores (excluding CCD Express and CCD Airport Cafes).

The CCD app pushes personalized offer coupons to individual users, redeemable for additional discounts or free items when ordering at the counter.

High-level coffee bars in major metros.

Fast-format retail kiosks.

Vending machines placed in offices of different companies.

The Coffee Day group grows its own coffee across 20,000 acres of Chikkamagaluru estates and is described as the largest producer of arabica beans in Asia, exporting to the US, Europe, and Japan.

As part of a cost-cutting vertical integration strategy, the company grows and roasts its own coffee beans and manufactures its own coffee machines and outlet furniture in-house.

CCD rapidly expanded its cafe network into other Indian cities, surpassing 1,000 cafes open nationwide by 2011.

Owns plantations, grows and roasts coffee, and manufactures its own coffee machines and outlet furniture in-house to cut costs.

Partnership to encourage cashless payments at CCD outlets, 2016.

Collaboration that helped reduce Coffee Day group debt during its post-2019 turnaround.

Partnership to help decrease expenses and increase revenues.

Coffee bean and powder retail outlets.

Fast-moving consumer goods packaged coffee division.

Exporting wing selling coffee internationally.