Startup Atlas · Fintech

Finova Capital Soonicorn

Finova Capital Private Limited ● Jaipur, Rajasthan ● Founded 2015 ● finova.in ↗
Mohit Sahney · Founder & Managing Director Sunita Sahney · Co-founder
$276 MnTotal funding (tracked)
5Funding rounds
29 Oct 2024Last round

Finova Capital: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Secured MSME business & home loans against immovable property

MSME Business Loan and Home Loan: Rs 2 Lakhs to Rs 25 Lakhs, repayment tenure 3 to 10 years, secured against immovable properties.

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Quick, hassle-free access to funds for underserved borrowers

Efficient processes, technology and a personalized approach to serve customers who lack formal income documentation.

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Customer Segments

Financially-excluded micro-entrepreneurs & service providers

The financially-excluded small-time manufacturers, handymen and service providers, such as electricians, plumbers and carpenters, besides paanwalas, milkmen, laundrymen and hairdressers.

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MSMEs in semi-urban & rural India

Business and home loan customers targeted in semi-urban and rural areas, loan sizes INR 3-25 Lakh.

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Customer Relationships

Dedicated team for personalized loan documentation assistance

Finova pairs applicants with a dedicated team that works through flexible documentation alternatives so borrowers who lack standard paperwork can still access financing.

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Structured 3-step grievance redressal with named officers15-day response commitment

Customer complaints escalate from the branch/customer-care desk (15-day response) to a named Grievance Redressal Officer and Principal Nodal Officer, and finally to the RBI Ombudsman if unresolved after 30 days.

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Dedicated support desk with digital EMI self-service9:30 AM–6:30 PM support hours

A dedicated Support Desk (csd@finova.in, 0141-6699999) handles customer queries during fixed daily hours, alongside a 'Pay EMI' online portal for self-service loan repayment.

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Channels

Branch network400 branches / 16 states

400 branches across 16 states as of the Series E announcement (Oct 2024).

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Branch network (FY25 update)439 branches / 16 states

Grew to 439 branches across 16 states by June 30, 2025, after opening 93 new branches in FY25 and entering a new state, Tamil Nadu.

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Key Activities

MSME credit underwriting & origination

Technology-driven underwriting and origination for borrowers lacking formal income documentation, cited as a core driver of profitable growth.

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Key Resources

Experienced founder-led management team27+ / 23+ yrs promoter experience

Finova is led by MD & CEO Mohit Sahney (27+ years in financial services, including ICICI Bank) and ED Sunita Sahney (23+ years, including Shyam Telelink and Tata Teleservices), who together hold about 17% of the company.

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Proprietary cash-flow-based underwriting methodology

Instead of relying on formal credit history, Finova underwrites borrowers using an in-house cash-flow analysis methodology, letting it serve micro-entrepreneurs who lack conventional documentation.

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Strong capitalisation / net worth baseCAR 47.15% (FY25)

As of March 31, 2025, Finova's capital adequacy ratio stood at 47.15% (Tier-I: 47.08%) on a tangible net worth of ₹1,919.78 crore, giving it headroom to keep growing its loan book.

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Key Partnerships

Equity & debt investors

Backed by Peak XV Partners (formerly Sequoia Capital India), Norwest Venture Partners, Faering Capital, Maj Invest, Sofina Ventures, Avataar Ventures and Madison India Capital.

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Revenue Streams

Interest income on secured MSME/home loans

Interest income on business and home loans of Rs 2-25 Lakh, 3-10 year tenure.

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Loan processing fees1-3.5% of loan amount

Processing fee of 1 to 3.5% plus applicable taxes on loans disbursed.

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Cost Structure

Cost of borrowings~9.5% cost of borrowings

Blended cost of borrowings of ~9.5% (all-inclusive) in FY25 and Q1FY26, funded via a mix of private banks, PSU banks, NBFCs and small finance banks.

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Branch network & staffing (operating expense)7.29% opex ratio (FY25)

Operating expense ratio rose to 7.29% in FY25 (from 6.88% in FY24) as the company hired 819 new employees and opened 93 new branches.

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FAQs on Finova Capital

What is Finova Capital's business model?

Finova Capital's core value proposition centers on Secured MSME business & home loans against immovable property, Quick, hassle-free access to funds for underserved borrowers.

How does Finova Capital make money?

Finova Capital's cited revenue streams include Interest income on secured MSME/home loans, Loan processing fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: finova.in fintech.global inc42.com www.indiafilings.com · Last verified 23 Oct 2026. · Report a correction