FitHo Acquired
FitHo: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Plans created by trained dietitians/nutritionists factoring in 18+ lifestyle parameters, plus meal/weight tracking and instructional exercise videos.
sourcePersonalized nutrition & exercise programs to manage weight or lifestyle disorders like diabetes and heart health.
sourceCustomer Segments
72,000+ members across 1,200+ Indian cities/towns (as of 2014), growing toward a claimed 2 million users/year globally by the 2015 acquisition.
sourceCustomer Relationships
Channels
Delivered personalized advice to millions of consumers through the website and an Android mobile app.
sourceKey Activities
A 21-person team, of which 14 were nutritionists, created and maintained the personalized diet/exercise plans.
sourceKey Resources
In-house algorithm and recommendation engine automatically suggesting custom diets and exercise regimens based on lifestyle, fitness requirements and food preferences — the core asset Practo acquired.
sourceKey Partnerships
Integrated with gym goers via tie-ups with multiple gyms that offered the FitHo service to their members.
sourceRevenue Streams
Bootstrapped and profitable, with a paying-subscriber base spending roughly Rs 900-1,000/month on average.
sourceCost Structure
FAQs on FitHo
What is FitHo's business model?
FitHo's core value proposition centers on Personalized diet and exercise plans, Technology-based weight management.
How does FitHo make money?
FitHo's cited revenue streams include Paid subscription membership.