Startup Atlas · Alternative Lending

GetVantage Investor

GetVantage Tech Private Limited Mumbai, Maharashtra Founded 2019 getvantage.co ↗
Bhavik Vasa · Founder & CEO Amit Srivastava · Co-Founder & CTO
$41 MnTotal funding (tracked)
2Funding rounds
29 Jun 2022Last round
1Tracked investments

GetVantage: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Equity-free growth capital

GetVantage gives SMEs equity-free capital between $10,000 to $500,000 USD

source
Revenue-linked repayment, no interest

Clients then repay a pre-determined share of their revenue until they've paid back the full principal; the company charges flat fees between 6% to 12%

source
Fast, data-driven approval

The company uses a data-driven and tech-first approach to facilitate funding between INR 2 lacs - 20 crore in as fast as 5 days.

source

Customer Segments

D2C, e-commerce, SaaS & subscription SMEs

Funded over 450+ digital SMEs across 23 categories including B2B SaaS and subscription-based companies, D2C, eCommerce, edtech, healthtech, cloud-kitchens, and nutrition

source
Women-led businesses

Over 40% of GetVantage's 800+ businesses are women-led across 20+ sectors

source
Flipkart marketplace sellers

GetVantage is excited to have joined forces with Flipkart as a preferred Seller Financing partner, offering innovative financial solutions tailored to the needs of thousands of SMEs.

source
Myntra D2C fashion brands

Portfolio brands Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, and Elaver Sports participate in Myntra's D2C Rising Star initiative

source

Customer Relationships

Self-service online portal & GetVantage Visa card

Funded businesses manage their capital and track transactions themselves through a GetVantage online portal, paired with a GetVantage Visa card for spend management, rather than through manual account handling.

source
Founder ecosystem beyond capital (GetVantage Marketplace)

GetVantage builds an ongoing ecosystem around each portfolio company via GetVantage Marketplace, connecting founders to service providers, marketing agencies, and financial tools rather than a one-time transactional relationship.

source
Founder-first backing philosophy

Leadership frames the relationship with clients as actively backing founders rather than passively lending to them, positioning GetVantage as a partner to the businesses it funds.

source

Channels

Sales-channel data integrations

The platform connects to existing sales channels like Shopify, Stripe, Google, and Facebook to assess performance-based risk.

source
Flipkart Seller Hub (embedded financing)

Sellers can now access financing directly through Flipkart's platform, without the need for external applications or complicated processes.

source
Myntra D2C Rising Star initiative

Myntra teamed up with GetVantage as a preferred embedded B2B fintech and growth capital financer, providing GetVantage portfolio brands first access to Myntra's D2C Rising Star program.

source

Key Activities

Data-driven underwriting & risk scoring70-75% quantitative scoring

GetVantage runs a proprietary machine-learning underwriting algorithm that pulls real-time data (payment gateway transactions, GST filings, bank statements, ad spend, marketplace metrics) to score applicants, weighted roughly 70-75% quantitative and 20-25% qualitative.

source
Sourcing & deploying capital through a funder marketplace10 external capital partners

GetVantage operates as a marketplace, matching applicants with a network of external institutional capital partners who actually fund the deals, rather than lending solely from its own book.

source
Automated repayment collection

Once financing is disbursed, GetVantage collects repayments automatically as a revenue share, pulling funds via connected payment gateways or direct bank debits instead of manual EMI billing.

source
Building & maintaining proprietary underwriting technology40-45% of team in tech/DevOps

GetVantage invests heavily in its own technology and DevOps to run the API integrations and underwriting engine that power the platform, with roughly 40-45% of the team dedicated to tech functions.

source

Key Resources

GetGrowth Capital (NBFC license)

GetVantage has secured a non-banking financial company (NBFC) license from the Reserve Bank of India (RBI), becoming the first RBF and alternative funding platform in the country to do so. GetGrowth Capital, the NBFC arm of GetVantage will manage the lending operations.

source
Proprietary DataTech & API underwriting technology

GetVantage leverages proprietary DataTech and API technology to provide fair, non-dilutive funding solutions ranging from INR 2 lakhs to INR 20 crore.

source

Key Partnerships

Flipkart

GetVantage is excited to have joined forces with Flipkart as a preferred Seller Financing partner, offering innovative financial solutions tailored to the needs of thousands of SMEs.

source
Myntra

Myntra has doubled down in supporting select portfolio brands and partnered with GetVantage as a preferred embedded B2B fintech and Growth Capital financer.

source
Varanium Debt Fund & other NBFCs/AIFs

Funds disbursed through GetVantage's own NBFC GetGrowth Capital, Varanium's Debt Fund partnership, and other NBFCs and AIFs

source

Revenue Streams

Flat service fee on revenue-based financing6-12% flat fee

Clients then repay a pre-determined share of their revenue until they've paid back the full principal; the company charges flat fees between 6% to 12%.

source

Cost Structure

No cited public information yet.

FAQs on GetVantage

What is GetVantage's business model?

GetVantage's core value proposition centers on Equity-free growth capital, Revenue-linked repayment, no interest, Fast, data-driven approval.

How does GetVantage make money?

GetVantage's cited revenue streams include Flat service fee on revenue-based financing.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.pymnts.com · Last verified 7 Sep 2026. · Report a correction