Startup Atlas · Consumer Goods

ICON

Myfitness Sports Private Limited ● Ahmedabad, Gujarat ● Founded 2023 ● icon.in ↗
Mohammad Patel · Co-founder & CEO Poojan Shah · Co-founder Fazal Lakhani · Co-founder Aakash Mehta · Co-founder
$1.2 MnTotal funding (tracked)
1Funding rounds
7 May 2024Last round
7Team size (sourced)

ICON: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Wide-handle, tech-enabled luggage design

Products are meticulously engineered to endure the demands of travel, featuring innovative elements such as wide-handle trolleys, smart bags equipped with power bank slots and Bluetooth-enabled trackers, crafted from premium global materials.

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Upcycled/recycled materials100% of products

The brand states it uses upcycle and recycled materials in 100% of its products.

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Customer Segments

Mass-premium luggage & travel accessories buyers

ICON is an internet-first D2C brand catering to the mass premium segment in the luggage and travel accessories category.

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Customer Relationships

No cited public information yet.

Channels

Own website (D2C)40% of sales

40% of sales come from its own website.

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Ecommerce marketplaces60% of sales

60% of sales come from ecommerce platforms.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

DSG Consumer Partners

Lead investor in ICON's $1.2 Mn seed funding round.

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Revenue Streams

Direct product sales (luggage, backpacks, handbags)

Products are priced in the range of INR 4,000 to INR 10,000.

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Cost Structure

No cited public information yet.

FAQs on ICON

What is ICON's business model?

ICON's core value proposition centers on Wide-handle, tech-enabled luggage design, Upcycled/recycled materials.

How does ICON make money?

ICON's cited revenue streams include Direct product sales (luggage, backpacks, handbags).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com · Last verified 7 Sep 2026. · Report a correction