Startup Atlas · HR Tech

Keka

Keka Technologies Private Limited Hyderabad, Telangana Founded 2014 keka.com ↗
Vijay Yalamanchili · Founder & CEO
$58.6 MnTotal funding (tracked)
2Funding rounds
9 Nov 2022Last round

Keka: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Employee-centric, modern HRMS

SoftwareSuggest describes Keka's positioning as "employee-centric" rather than traditional, calling it a modern, new-generation platform focused on user experience and simplifying complex HR workflows.

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"Keka means awesome" — simplifying HR for all businesses

In Inc42's profile, Keka's founder frames the product mission as delivering exceptional, effective HRMS software for all businesses, per the direct quote: "Keka means awesome, and we aim to deliver exceptional and effective HRMS solutions for all businesses."

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Automates mundane HR work into strategic decision-making

Capterra's listing states Keka helps organizations reduce time spent on mundane tasks and focus more on strategic planning, and enables clients to turn data into smarter decisions and create an awesome employee experience.

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Customer Segments

Small and mid-market businesses60% small business, 33% midsize

Keka's own SME-focused product page targets small and medium businesses, and Capterra's usage data shows Keka is most common among small businesses (60%) with midsize companies making up about a third of its base (33%).

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Companies with under 1,000 employees, plus larger enterprises

Inc42 describes Keka's customer base as falling into two broad buckets: companies with fewer than 1,000 employees (SMEs and startups) and larger enterprises above that headcount.

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10,000+ businesses across India and abroad10,000 businesses, 150 countries

Inc42 reports Keka has onboarded 10,000 businesses and has a presence in 150 countries.

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Customer Relationships

Self-service SaaS with dedicated customer teams

Keka's own Series A announcement said the new funding would go toward expanding its engineering, product, and customer teams, indicating an ongoing dedicated-support relationship model rather than pure self-service.

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Employee self-service portals

Capterra describes an employee self-service (ESS) layer within the product — profile updates, leave requests and payslip access — that lets end-employees (not just HR admins) interact with the platform directly.

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Channels

Direct-to-web self-signup, free trial and product demos

Prospects can start directly from Keka's website: Capterra notes pricing starts with a free trial available to prospective customers, and Keka's own demo flow lets visitors select their business need to explore the product before buying.

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Key Activities

Payroll processing and statutory compliance automation

Keka's payroll module handles auto-calculations, tax handling, salary structuring, loans, reimbursements and self-serve pay stubs, per third-party product review SoftwareSuggest.

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Attendance, leave and time tracking

Capterra lists attendance tracking, leave management and time tracking with remote clock-in and geofencing as core product activities.

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Performance management and recruitment/onboarding

Capterra and SoftwareSuggest both describe performance management (360-degree reviews, goals, OKRs) and recruitment/onboarding/exit management as core modules Keka builds and maintains.

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Key Resources

Proprietary HRMS/payroll software platform

Keka's core asset is its own-built cloud HRMS covering payroll, attendance, performance, recruitment and analytics modules, per Capterra's product breakdown.

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Engineering and product team funded by Series A

Per Entrackr's coverage of the $57M Series A, the round's stated use was to invest in R&D and expand the company's engineering, product, and customer teams — signalling in-house engineering talent as a key resource.

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Key Partnerships

Accounting software integrations

Capterra lists integrations including QuickBooks Online Advanced and Tally-I/O for accounting, alongside Gmail, Google Calendar, Microsoft Teams, BHyve and Plum.

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WestBridge Capital (investor)

WestBridge Capital is Keka's sole disclosed institutional investor, providing $57 million in a November 2022 Series A round.

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Revenue Streams

Tiered per-employee-per-month SaaS subscriptions3 tiers, from ₹9,999/mo

SoftwareSuggest lists Keka's tiered pricing: Foundation at Rs 9,999/month for up to 100 employees, Strength at Rs 12,999/month (adds travel desk, asset tracking, advanced integrations), and Growth at Rs 15,999/month (adds performance reviews, OKRs, people analytics).

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Per-user monthly pricing (international listing)from $20/user/month

Capterra lists Keka pricing starting at $20 per user per month with a free trial available, indicating a seat-based subscription model.

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Cost Structure

Employee benefits dominate costs64.5% of expenditure

Per Entrackr, employee benefits accounted for 64.5% of Keka's overall expenditure in FY24, consistent with other SaaS companies' cost profile.

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Total expenditure roughly doubled year-on-year₹166 Cr FY24 vs ₹83 Cr FY23

Entrackr reports total expenditure (including IT, rent, travel, legal and other overheads) rose 100% to Rs 166 crore in FY24 from Rs 83 crore in FY23.

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FAQs on Keka

What is Keka's business model?

Keka's core value proposition centers on Employee-centric, modern HRMS, "Keka means awesome" — simplifying HR for all businesses, Automates mundane HR work into strategic decision-making.

How does Keka make money?

Keka's cited revenue streams include Tiered per-employee-per-month SaaS subscriptions, Per-user monthly pricing (international listing).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.thecompanycheck.com · Last verified 7 Sep 2026. · Report a correction