Startup Atlas · B2B Marketplace

Medikabazaar Soonicorn

● Mumbai, Maharashtra ● Founded 2015 ● medikabazaar.com ↗
Vivek Tiwari · Co-founder & CEO Ketan Malkan · Co-founder
$160.8 MnTotal funding (tracked)
4Funding rounds
12 Apr 2022Last round

Medikabazaar: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Large B2B medical marketplace with wide product catalogue

One of the largest B2B online marketplaces for medical equipment and supplies in India, with a large digital product catalogue.

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400,000+ product digital catalogue

Offers a very wide digital catalogue of medical equipment and supplies for buyers to browse and compare.

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Procurement, inventory, analytics and financing bundled together

Beyond a marketplace, the platform bundles inventory management, analytics, and financing solutions for healthcare buyers.

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Customer Segments

~100,000 B2B healthcare customers

Works with roughly 100,000 B2B customers ranging from large multispeciality hospitals to clinics and daycare centres.

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Hospitals, clinics and daycare centres

Customer base spans big-sized multispeciality hospitals down to clinics and daycare centres.

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Tier II/III/IV and remote-location hospitals

Specifically focused on serving hospitals in smaller cities and remote locations that are underserved by traditional supply chains.

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Customer Relationships

Dedicated account managers for buyers

Assigns dedicated account managers and support to B2B buyers as part of its service model, rather than relying purely on self-service ordering.

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Channels

Online B2B marketplace across ~20,000 pincodes

Reaches buyers directly through its online marketplace, with delivery coverage across roughly 20,000 pincodes in India.

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Direct presence in 22 cities with regional fulfilment hubs

Maintains direct operational presence in 22 cities, using regional hubs to fulfil orders beyond metro areas.

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Key Activities

Connecting hospitals with suppliers

Core platform activity of matching hospital/healthcare buyers with medical equipment and supplies vendors.

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Real-time product search and price comparison for buyers

Lets healthcare providers and hospitals search for required products online and compare specifications and prices in real time.

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Key Resources

Proprietary technology platform (MedikaCloud)

Operates its own digital marketplace and cloud-based procurement technology, MedikaCloud, as core infrastructure for order and inventory management.

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Medika Business Solutions (MBS) digital procurement system

Owns a proprietary single-window digital procurement system, Medika Business Solutions (MBS), built to run end-to-end hospital procurement.

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500+ vehicle logistics fleet500+ fleet size

Operates its own distribution fleet of more than 500 vehicles to move medical supplies across the country.

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500+ employee workforce500+ employees

Employs a workforce of more than 500 people supporting marketplace operations, field delivery and hospital account management.

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Key Partnerships

Partnerships with global medical device manufacturers

Sources and distributes products from major medical device and equipment brands as part of its supplier network, including Contec, 3M Littmann, Volk, Orikam, Healthium, GC and Smith & Nephew.

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Revenue Streams

Direct sale of medical products via B2B marketplace15 lakh+ products

Earns revenue primarily by selling medical equipment, consumables, diagnostics, pharmaceuticals and surgical instruments directly to hospitals and clinics through its online marketplace.

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Exports to international markets

Runs a distinct exports business line, generating revenue by giving international buyers access to Indian medical-device manufacturers.

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Cost Structure

No cited public information yet.

FAQs on Medikabazaar

What is Medikabazaar's business model?

Medikabazaar's core value proposition centers on Large B2B medical marketplace with wide product catalogue, 400,000+ product digital catalogue, Procurement, inventory, analytics and financing bundled together.

How does Medikabazaar make money?

Medikabazaar's cited revenue streams include Direct sale of medical products via B2B marketplace, Exports to international markets.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com inc42.com · Last verified 23 Oct 2026. · Report a correction