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Startup Atlas · E-pharmacy

Myra Medicines Acquired

Metarain Distributors Private Limited Bengaluru, Karnataka Founded 2014
Faizan Aziz Anirudh Coontoor
$1.21 MnTotal funding (tracked)
3Funding rounds
14 Sep 2018Last round

Myra Medicines: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

One-hour express medicine delivery

Positioned as the fastest medicine-delivery player in the space, delivering within one hour.

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AI-driven fulfilment on lean inventory95% order fulfilment

A prediction algorithm let Myra hit high order-fulfilment rates while holding only a few weeks of inventory.

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Broad catalog within delivery range

Over 20,000 products available within its one-hour delivery range, a differentiator versus other online pharmacies.

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Customer Segments

Urban medicine buyers in Bengaluru~4,000 orders/day

Core demand base was Bengaluru consumers ordering medicines for fast doorstep delivery, ahead of its planned multi-city scale-up.

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Customer Relationships

No cited public information yet.

Channels

No cited public information yet.

Key Activities

Full-stack warehousing

Ran its own full-stack warehouses to fulfil customer orders directly rather than relying on third-party pharmacies.

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Rapid pick-pack-dispatch pipeline

An on-demand ordering system moved orders from pick to pack to dispatch, after compliance/legal checks, in five minutes.

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Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Times Internet Limited — Investor Z47 — Investor Dream Incubator — Investor Pankaj Gupta — Investor Pranay Chulet — Investor Prashant Malik — Investor

Revenue Streams

No cited public information yet.

Cost Structure

Low per-order delivery cost<₹40/order

Kept delivery cost per order low, a claimed edge from its prediction-driven inventory model.

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FAQs on Myra Medicines

What is Myra Medicines's business model?

Myra Medicines's core value proposition centers on One-hour express medicine delivery, AI-driven fulfilment on lean inventory, Broad catalog within delivery range.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.forbesindia.com · Last verified 27 Aug 2026. · Report a correction