Startup Atlas · Content & Publishing

ScoopWhoop Acquired

ScoopWhoop Media Private Limited ● New Delhi ● Founded 2013 ● scoopwhoop.com ↗
Sattvik Mishra · Co-founder & CEO Suparn Pandey · Co-founder Rishi Pratim Mukherjee · Co-founder Sriparna Tikekar · Co-founder Debarshi Banerjee · Co-founder Saransh Singh · Co-founder
$5.6 MnTotal funding (tracked)
3Funding rounds
1 Nov 2015Last round

ScoopWhoop: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Viral, youth-focused digital content at scale1B+ monthly impressions

Listicles, video and current-affairs content that reached massive monthly audiences.

source

Customer Segments

India's youth internet/social-media users

Targeted India's large youth internet population.

source
Majority-male audience60%+ male

Skewed male audience, which later drove Good Glamm Group's male-grooming content-to-commerce rationale for acquiring it.

source

Customer Relationships

No cited public information yet.

Channels

ScoopWhoop.com website

Core digital publishing platform for listicles, articles and news.

source
ScoopWhoop Talkies (video production unit)

In-house video production division expanded with Series B funds.

source

Key Activities

Content production: video, web series, current affairs

Operates multiple content verticals spanning viral content, video, web series, documentaries and news/current-affairs reporting.

source

Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Kalaari Capital — Investor Bharti Softbank — Investor Haresh Chawla — Investor Manish Vij — Investor Sidharth Rao — Investor WLDD — Acquisition

Revenue Streams

Native/branded content for advertisers100+ brand partners

Sales and native-content teams served a large roster of brand partners.

source

Cost Structure

No cited public information yet.

FAQs on ScoopWhoop

What is ScoopWhoop's business model?

ScoopWhoop's core value proposition centers on Viral, youth-focused digital content at scale.

How does ScoopWhoop make money?

ScoopWhoop's cited revenue streams include Native/branded content for advertisers.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: yourstory.com www.scoopwhoop.com en.wikipedia.org · Last verified 7 Sep 2026. · Report a correction