WoodenStreet

Custom-made and space-saving furniture leveraging 3D modeling and 3D scanning.

Complete home solutions including solid-wood and modular furniture, kitchen & wardrobe, home decor, lighting, furnishings and office furniture solutions.

WoodenStreet has 50 plus experience stores in all major cities and claims to serve more than 15 lakh customers in 300 plus cities in India.

Recently also launched office furniture solutions.

WoodenStreet frames its approach to customers around helping them make the right furniture choices for their home, not just completing a transaction.

Customers can preview how furniture will look using Virtual Reality tours and 3D visualization tools before purchasing, reducing reliance on in-person sales assistance.

Customers configure their own furniture on the website, choosing wood types and finishes to match their exact specifications, rather than going through a salesperson.

Co-founder Lokendra Ranawat says the team works in a synchronized way from order placement through dispatch and doorstep delivery, calling this key to building customer trust with a new brand.

Online platform providing furniture & home accessories, which has now evolved into an omni-channel network.

102 experience stores, 20 warehouses, and a 15 lakh sq ft manufacturing facility as of the Series C announcement.

Series C proceeds aimed at opening more experience stores in tier-I and tier-II cities, bolstering manufacturing capabilities, diversifying the product portfolio, and strengthening the supply chain.

102 experience stores, 20 warehouses, and a 15 lakh sq ft manufacturing facility.

After leading WoodenStreet's ₹354 Cr (~$43M) Series C in December 2024, Premji Invest worked closely with the company on operations and helped it hire senior leadership including a CFO, chief business officer, chief growth officer, and heads of supply chain, technology, and manufacturing.

WestBridge Capital invested in WoodenStreet's Series B round in 2022; WestBridge's own portfolio listing describes the company as offering complete home decor solutions across its experience stores and online platforms.

WoodenStreet uses a franchise-based model to open experience stores in locations where a company-owned store would not be commercially viable.

WoodenStreet raised its seed round from RVCF in 2018 and its Series A from Indian Angel Network together with RVCF, funding early domestic and international expansion.

Revenue from operations of Rs 194 crore in FY23, up 48.1% from Rs 131 crore in FY22, driven by sale of solid-wood/modular furniture, kitchen & wardrobe, decor, lighting and furnishings online and through experience stores.

The cost of procurement of furniture, furnishing, and decor items accounted for 62.7% of the overall expenditure in FY23, growing 46.4% to Rs 123 crore.

Employee benefits, rent, advertising and promotion, bank charges, electricity, legal, and other overheads took the firm's total expenditure up by 50.8% to Rs 196 crore in FY23 from Rs 130 crore in FY22.