Aditya Birla Lifestyle Brands Limited (ABLBL) more than doubled its consolidated net profit to ₹53.05 crore in Q2 FY27, compared with ₹23.44 crore in the year-ago quarter. Revenue from operations increased 11.2% to ₹2,265.6 crore, while EBITDA grew 15% to ₹390 crore, reflecting stronger operating performance across its fashion businesses.
The company also reported a 250% jump in visits to its own digital applications during the first half of FY27. Its emerging businesses grew faster than its established lifestyle brands, while store expansion continued. The results point to a strategy combining physical retail growth with greater investment in direct digital customer engagement.
Key Takeaways
- Consolidated net profit rose 126.3% year-on-year to ₹53.05 crore.
- Revenue from operations increased 11.2% to ₹2,265.6 crore.
- EBITDA grew 15% to ₹390 crore, with the margin expanding to 17.2%.
- Lifestyle Brands revenue increased 9% to ₹1,906 crore.
- Emerging Businesses revenue jumped 27% to ₹371 crore.
- Visits to the company’s own applications increased 250% in H1 FY27.
- Own e-commerce revenue grew 70% in Q2 FY27.
- The company added more than 100 stores on a gross basis during the quarter.
Aditya Birla Lifestyle Brands Q2 FY27 Financial Results
ABLBL reported double-digit revenue growth for the fourth consecutive quarter, supported by its established fashion brands and emerging businesses.
The company’s consolidated financial performance improved across revenue, EBITDA, operating profit and net profit.
| Financial indicator | Q2 FY27 | Q2 FY26 | YoY growth |
|---|---|---|---|
| Revenue from operations | ₹2,265.6 crore | ₹2,037.9 crore | 11.2% |
| EBITDA | ₹390 crore | ₹338 crore | 15% |
| EBITDA margin | 17.2% | 16.6% | +60 bps |
| EBIT | ₹167 crore | ₹129 crore | 29% |
| Profit before tax | ₹70 crore | ₹31 crore | 127% |
| Net profit | ₹53.05 crore | ₹23.44 crore | 126.3% |
Source: Company press release and consolidated financial results. Figures are rounded.
The company recorded a stronger increase in profit than in revenue. EBITDA growth also exceeded revenue growth, indicating an improvement in operating profitability.
Profit before tax more than doubled to approximately ₹70 crore, while net profit reached ₹53.05 crore.
The company said EBITDA growth had exceeded revenue growth for the fifth consecutive quarter. Its EBITDA margin expanded by 60 basis points to 17.2%.
Emerging Businesses Grow 27%, Outpacing Core Fashion Brands
ABLBL’s business performance showed different growth rates across its two major segments.
The established Lifestyle Brands business continued expanding, while the Emerging Businesses portfolio recorded significantly faster growth.
| Business segment | Q2 FY27 revenue | YoY growth |
|---|---|---|
| Lifestyle Brands | ₹1,906 crore | 9% |
| Emerging Businesses | ₹371 crore | 27% |
| Total | ₹2,266 crore | 11% |
The Lifestyle Brands segment includes established fashion labels such as Louis Philippe, Van Heusen, Allen Solly and Peter England.
The Emerging Businesses portfolio includes newer growth initiatives and brands such as Reebok, American Eagle and the company’s innerwear businesses.
The 27% growth in emerging businesses suggests that newer categories are becoming an increasingly important part of the company’s expansion strategy.
The company also reported that the Emerging Businesses segment improved its EBITDA margin by 530 basis points year-on-year to 6.8%.
This indicates that the segment is moving towards stronger operating economics as it scales.
Own-App Visits Jump 250% as Company Focuses on Digital Sales
One of the notable developments in the Q2 FY27 results was the increase in engagement across ABLBL’s own digital applications.
The company reported a 250% increase in visits to its own apps during the first half of FY27.
Its own e-commerce business also recorded 70% growth in Q2 FY27.
The increase highlights the company’s efforts to build direct relationships with customers instead of depending entirely on third-party marketplaces and physical retail stores.
Owning digital customer touchpoints can offer several advantages:
- Direct customer relationships: Brands can interact with shoppers without relying entirely on external platforms.
- Customer data: First-party data can help companies understand shopping preferences and buying patterns.
- Personalised marketing: Digital platforms can support targeted offers and product recommendations.
- Customer retention: Loyalty programmes and personalised experiences can encourage repeat purchases.
- Greater brand control: Companies can manage product presentation, promotions and customer experiences directly.
However, higher app visits do not automatically translate into higher sales or profits. The important metrics will be conversion rates, average order values, repeat purchases and customer acquisition costs.
ABLBL’s ability to turn increased digital engagement into profitable transactions will be important as its direct-to-consumer strategy develops.
Store Expansion Continues Across Fashion Brands
Despite increasing its digital focus, ABLBL continues to invest in physical retail.
The company opened more than 100 stores on a gross basis during Q2 FY27, compared with approximately 70 in Q1.
During the first half of FY27, it recorded more than 180 gross store additions and a net addition of 86 stores.
Its retail network reached 3,434 stores across approximately 5.1 million square feet.
The company also reported 5.3% growth in retail like-to-like sales during the quarter, despite a shift in the festive calendar.
Like-to-like growth measures sales performance at comparable stores, helping distinguish growth from additional revenue generated by newly opened locations.
The expansion reflects a strategy of increasing brand presence across shopping destinations while also strengthening online channels.
However, opening new stores requires investment in rent, staffing, inventory and store operations. The company’s ability to generate sufficient sales from new locations will determine whether expansion translates into sustainable returns.
Brands Target Younger Consumers With New Offerings
ABLBL is also attempting to attract younger shoppers through new products and brand initiatives.
One example is Vybe by Peter England, an initiative aimed at expanding the brand’s appeal among younger consumers.
The company’s broader portfolio gives it access to different customer groups, from premium formalwear shoppers to casualwear and sportswear consumers.
Its portfolio includes:
- Louis Philippe
- Van Heusen
- Allen Solly
- Peter England
- Reebok
- American Eagle
- Simon Carter
- Van Heusen Innerwear
This multi-brand strategy allows the company to participate in several apparel and lifestyle categories.
The challenge is maintaining a distinct identity for each brand while managing inventory, marketing and distribution across a large retail network.
First-Half FY27 Performance Also Shows Strong Profit Growth
ABLBL’s performance during the first six months of FY27 remained positive.
For H1 FY27, revenue from operations increased 11% to ₹4,311 crore, while net profit rose approximately 73% to ₹82 crore.
| Financial indicator | H1 FY27 | H1 FY26 | YoY growth |
|---|---|---|---|
| Revenue | ₹4,311 crore | ₹3,878 crore | 11% |
| EBITDA | ₹717 crore | ₹623 crore | 15% |
| Net profit | ₹82 crore | ₹48 crore | 73% |
The first-half results show that profit growth has been stronger than revenue growth, supported by improved operating performance.
However, investors will also need to monitor working capital, debt and financing costs as the company continues expanding its retail footprint.
The company’s reported net debt increased to ₹966 crore at the end of September 2026 from ₹726 crore at the end of March 2026. This is an important consideration because store expansion and inventory requirements can increase funding needs.
The Bigger Picture
Aditya Birla Lifestyle Brands is pursuing growth through three connected areas: established fashion labels, emerging consumer businesses and direct digital engagement. The 250% increase in own-app visits and 70% growth in own e-commerce indicate that the company is trying to strengthen its direct relationship with shoppers. At the same time, faster growth in emerging businesses provides an additional source of revenue beyond its established apparel brands.
The results also show improving profitability, with EBITDA growing faster than revenue. However, the company is increasing its store network and reported higher net debt at the end of September. The next challenge will be converting digital engagement and physical expansion into consistent sales growth, stronger cash generation and sustainable returns on investment.
Looking Ahead
ABLBL’s performance in the coming quarters will depend on festive-season demand, the productivity of newly opened stores and the ability of emerging businesses to maintain their growth momentum. The company will also need to convert increased app visits into actual purchases and repeat customers. Digital engagement figures are encouraging, but conversion and customer retention will be more meaningful measures of long-term success.
Investors will also watch whether the company can sustain margin expansion while managing inventory, working capital and debt. Its established brands provide a strong retail foundation, while newer categories and digital channels offer opportunities for expansion. The combination could support future growth, provided that the company maintains disciplined spending and improves the returns generated by its expanding business.
Frequently Asked Questions
1. What was Aditya Birla Lifestyle Brands’ Q2 FY27 net profit?
Aditya Birla Lifestyle Brands reported consolidated net profit of ₹53.05 crore in Q2 FY27, compared with ₹23.44 crore in Q2 FY26. This represents year-on-year growth of approximately 126.3%.
2. What was the company’s Q2 FY27 revenue?
Revenue from operations increased 11.2% year-on-year to ₹2,265.6 crore.
3. Why did Aditya Birla Lifestyle Brands’ profit increase?
The company benefited from revenue growth and improved operating profitability. EBITDA increased 15% to ₹390 crore, while its EBITDA margin expanded by 60 basis points to 17.2%.
4. How much did visits to its own apps increase?
The company reported a 250% increase in visits to its own applications during the first half of FY27.
5. How fast did its own e-commerce business grow?
ABLBL’s own e-commerce business recorded 70% growth in Q2 FY27.
6. Which business segment grew fastest?
The Emerging Businesses segment recorded 27% year-on-year revenue growth to ₹371 crore, compared with 9% growth in the Lifestyle Brands segment.
7. How many stores does Aditya Birla Lifestyle Brands operate?
The company reported a network of 3,434 stores across approximately 5.1 million square feet.
8. Which brands are part of Aditya Birla Lifestyle Brands?
Its portfolio includes Louis Philippe, Van Heusen, Allen Solly, Peter England, Reebok, American Eagle, Simon Carter and Van Heusen Innerwear.
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