Amazon’s business-to-business (B2B) marketplace, Amazon Business, has reached an annualized gross sales run rate of nearly $60 billion, underscoring its rapid evolution from an office-supplies marketplace into one of the world’s largest digital procurement platforms. The milestone highlights Amazon’s growing influence in enterprise commerce, where it now serves more than 11 million organizations across 11 countries, including 97 of the Fortune 100 companies. The business added 1.8 million new customers in the first half of 2026 alone, reflecting strong demand from businesses, governments, healthcare providers, and educational institutions.
The achievement comes more than a decade after Amazon launched Amazon Business in 2015 to extend its e-commerce model into corporate procurement. Since reporting approximately $35 billion in annualized gross sales at the end of 2022, the platform has added another $25 billion in annualized sales, fueled by investments in procurement software, business payments, logistics, and artificial intelligence-powered purchasing tools.
Amazon Business Nears a Major Milestone
Amazon Business has steadily expanded beyond serving small businesses to becoming a procurement platform for enterprises and public-sector organizations.
According to Amazon, the platform now offers:
- More than 11 million business customers worldwide.
- Operations across 11 international markets.
- Hundreds of thousands of small business customers.
- Procurement solutions for 97 Fortune 100 companies.
- Specialized purchasing tools for governments, healthcare, and education.
Amazon Business at a Glance
| Metric | Latest Figure |
|---|---|
| Annualized gross sales | Nearly $60 billion |
| Business customers | More than 11 million |
| Countries served | 11 |
| New organizations added (H1 2026) | 1.8 million |
| Fortune 100 customers | 97 companies |
Growth Driven by Enterprise Procurement
Amazon Business has expanded its offering far beyond traditional office supplies.
The platform now provides businesses with:
- Bulk purchasing.
- Procurement workflow automation.
- Business-only pricing.
- Multi-user purchasing controls.
- Tax-exempt purchasing.
- Analytics and spend management tools.
- Fast fulfillment through Amazon’s logistics network.
These capabilities have helped Amazon compete with traditional business distributors while simplifying procurement for organizations of all sizes.
Key Growth Drivers
| Driver | Benefit |
|---|---|
| Digital procurement | Streamlines purchasing processes |
| AI-powered tools | Improves product discovery and purchasing decisions |
| Logistics network | Faster delivery for business customers |
| Enterprise integrations | Simplifies procurement workflows |
Artificial Intelligence Becomes a Competitive Advantage
Amazon has increasingly integrated generative AI into Amazon Business to improve purchasing efficiency.
Recent AI-powered features include:
- Intelligent product recommendations.
- Automated purchasing assistance.
- Enhanced search capabilities.
- Procurement insights.
- Workflow automation for enterprise buyers.
The AI enhancements align with Amazon’s broader strategy of embedding artificial intelligence across its retail and cloud businesses.
Competition in the B2B Marketplace
Amazon Business competes with a wide range of enterprise procurement providers and distributors, including traditional wholesalers and digital procurement platforms.
Its competitive advantages include:
- Extensive product selection.
- Established global logistics infrastructure.
- Integrated payments.
- Enterprise procurement software.
- AI-enabled purchasing experiences.
The continued expansion of Amazon Business illustrates how digital procurement is reshaping corporate purchasing, with organizations increasingly seeking centralized platforms that combine selection, automation, and fast delivery.
Amazon Business Growth Timeline
| Year | Milestone |
|---|---|
| 2015 | Amazon Business launched |
| End of 2022 | ~$35 billion annualized gross sales |
| Mid-2026 | Nearly $60 billion annualized gross sales |
Strategic Importance for Amazon
Although Amazon does not separately report Amazon Business revenue in its quarterly financial statements, the platform has become an increasingly important part of the company’s commerce ecosystem.
The business benefits from:
- Higher-value enterprise customers.
- Recurring purchasing patterns.
- Long-term procurement contracts.
- Cross-selling opportunities with Amazon Web Services (AWS) and other enterprise services.
As organizations continue digitizing procurement processes, Amazon Business is positioned to capture a growing share of global B2B e-commerce spending.
Looking Ahead
Reaching nearly $60 billion in annualized gross sales marks a significant milestone for Amazon Business and reinforces Amazon’s ambitions beyond consumer retail. By combining enterprise procurement tools, AI-powered purchasing capabilities, and one of the world’s largest logistics networks, the platform has established itself as a major force in global B2B commerce. Its rapid expansion—from roughly $35 billion in annualized sales at the end of 2022 to nearly $60 billion today—demonstrates the accelerating shift toward digital procurement across businesses of every size.
Going forward, Amazon is expected to continue investing in artificial intelligence, procurement automation, and international expansion to strengthen Amazon Business’s competitive position. As organizations increasingly modernize purchasing workflows and seek more efficient procurement solutions, the platform is likely to play an even larger role in Amazon’s long-term enterprise growth strategy, complementing its leadership in cloud computing, logistics, and digital commerce.
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