Amul has announced a fresh increase in milk prices, with consumers set to pay ₹2 to ₹4 more per litre for major fresh pouch milk variants from November 12, 2026. The revision, announced by the Gujarat Co-operative Milk Marketing Federation (GCMMF), represents an increase of approximately 4–5% across key products and will apply in markets across India.
The price increase comes amid rising costs across the dairy supply chain, including fodder, cattle feed, packaging materials and fuel. Amul said the revision would help it offer better procurement prices to dairy farmers, who have also been dealing with higher production expenses and challenging weather conditions. The move follows the federation’s previous milk price revision in May 2026.
Amul Milk Price Hike: What Changes From November 12?
The latest revision affects major Amul fresh pouch milk variants, with the increase depending on the product’s fat content and category.
GCMMF specifically confirmed increases for two of its most popular products:
| Amul milk variant | Milk fat | Price increase | Percentage increase |
|---|---|---|---|
| Amul Taaza toned milk | 3% | ₹2 per litre | 3.3% |
| Amul Gold milk | 6% | ₹4 per litre | 5.5% |
Amul Taaza is the federation’s largest-selling toned milk variant. Its price increase of ₹2 per litre translates into a 3.3% rise, while Amul Gold will become 5.5% more expensive following the ₹4 increase.
The federation said the overall revision across major fresh pouch milk variants and packs would be around 4–5%. However, it has not provided a complete revised price list covering every product, pack size and market. Actual retail prices may therefore differ depending on the variant and location.
The revised rates will take effect on Thursday, November 12.
Why Has Amul Increased Milk Prices?
GCMMF attributed the decision to a sharp increase in the cost of producing and processing milk over the past year.
The federation identified several expenses that have placed pressure on dairy farmers and the wider supply chain.
1. Higher fodder prices
Green and dry fodder are essential components of dairy cattle diets. Amul said their costs have increased significantly, raising the expenses involved in maintaining animals and producing milk.
Higher fodder costs can directly affect farmers’ operating margins, particularly those who depend on purchased feed rather than their own agricultural resources.
2. Rising cattle feed costs
Prices of important cattle feed ingredients, including oil cake, maize and molasses, have also increased.
These ingredients contribute to animal nutrition and milk productivity. When their prices rise, dairy farmers face higher expenses even if the quantity of milk produced remains unchanged.
3. Packaging and transportation expenses
Milk processing companies also face costs beyond procurement from farmers. Packaging film is required to manufacture and distribute fresh milk pouches, while fuel is used across transportation and distribution networks.
GCMMF said both packaging material and fuel have become more expensive during the year, adding to the cost of delivering milk to consumers.
4. Uneven rainfall and weather conditions
The federation also cited low and uneven rainfall in Gujarat and several other parts of India.
Irregular rainfall can affect the availability and cost of fodder, creating additional challenges for dairy farmers. These conditions can put pressure on milk production and increase the cost of maintaining a reliable supply.
GCMMF said the combination of these factors had made a retail price revision necessary.
Amul Says Farmers Will Receive a Major Share of the Increase
Amul has positioned the latest price revision as a measure to support milk producers rather than simply offset higher operating expenses.
According to GCMMF, its member unions have increased the procurement prices paid to farmers by 4–5% over the past year. The federation said a similar revision would provide additional support to producers facing rising input costs.
It also highlighted the structure of its cooperative model, under which approximately 80% of the revenue collected from consumers is returned to around 36 lakh milk producers.
A major portion of the additional revenue generated through the latest retail price increase will go back to farmers, the federation said.
Higher procurement prices are important for maintaining milk supply. Farmers need sufficient returns to cover feed, fodder, animal care and other expenses. Better payments can also encourage producers to maintain or expand milk production.
For Amul, balancing consumer prices with farmer payments is a central part of its cooperative business model.
Mother Dairy Also Raises Milk Prices
Amul’s announcement comes alongside a separate price revision by Mother Dairy, which has increased the prices of several liquid milk variants by ₹2–4 per litre in the Delhi-NCR market from November 12.
The revised Mother Dairy prices reported for the region include:
| Mother Dairy variant | Previous price | New price |
|---|---|---|
| Full cream milk (pouch) | ₹72/litre | ₹76/litre |
| Toned milk (pouch) | ₹60/litre | ₹62/litre |
| Toned milk (bulk vending) | ₹58/litre | ₹60/litre |
| Double-toned milk | ₹54/litre | ₹56/litre |
| Cow milk | ₹62/litre | ₹65/litre |
Mother Dairy has cited higher milk procurement costs for its decision. The company is a major supplier in Delhi-NCR, where it sells milk through its own outlets, retail stores and online channels.
Although the two companies have announced increases on the same date, their market coverage differs. Amul’s revision applies to major fresh pouch milk variants across India, while the reported Mother Dairy changes concern its liquid milk products in Delhi-NCR.
The simultaneous announcements highlight the cost pressures facing major dairy companies.
What Does the Price Increase Mean for Household Budgets?
Milk is a regular purchase for millions of Indian households. Even a relatively small increase per litre can add to monthly expenses when families buy milk every day.
The additional monthly spending will depend on the product and the quantity purchased.
For example, a household purchasing one litre of Amul Taaza daily will pay an additional ₹60 over a 30-day month. A household buying one litre of Amul Gold daily will spend ₹120 more over the same period.
| Daily milk purchase | Extra daily expense | Extra monthly expense (30 days) |
|---|---|---|
| 1 litre of Amul Taaza | ₹2 | ₹60 |
| 1 litre of Amul Gold | ₹4 | ₹120 |
| 2 litres of Amul Taaza | ₹4 | ₹120 |
| 2 litres of Amul Gold | ₹8 | ₹240 |
These calculations use the announced per-litre increases and assume that daily consumption remains unchanged.
The impact may be more noticeable for larger households, families with children and consumers who regularly purchase full-cream milk. Businesses such as tea stalls, restaurants and small food outlets that use milk as a daily input may also need to account for higher procurement expenses.
The Bigger Picture
The latest Amul price increase reflects the wider economic pressures affecting India’s dairy industry. Milk prices are influenced not only by consumer demand but also by the cost of cattle feed, fodder, animal maintenance, processing, packaging and transportation.
When these expenses rise, dairy companies face a difficult balance. Keeping retail prices unchanged can put pressure on procurement payments and operating margins, while passing on higher costs increases the burden on consumers.
The simultaneous revisions by Amul and Mother Dairy suggest that these pressures are not limited to one company. The dairy sector must maintain a steady supply of milk while ensuring that farmers receive enough to cover their rising production costs.
The cooperative model also makes the distribution of revenue important. Amul’s stated commitment to returning a substantial share of consumer revenue to milk producers highlights the connection between retail pricing and farmer income.
Looking Ahead
Consumers will begin seeing the revised Amul milk prices from November 12, 2026. The immediate impact will depend on the milk variant purchased, pack size and daily household consumption. With the federation announcing increases across major fresh pouch milk products, families that regularly buy Amul milk will need to adjust their monthly grocery budgets.
The longer-term direction of milk prices will depend on procurement costs, fodder availability, cattle feed prices, weather conditions and the ability of dairy producers to maintain supplies. If input costs remain elevated, dairy companies could continue facing pressure to balance farmer payments with affordable retail prices. For now, Amul’s latest revision underlines how rising agricultural and operating costs can reach consumers through everyday essentials.
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SEO Title: Amul Milk Price Hike: Prices Rise by ₹2–4 Per Litre From November 12
Meta Description: Amul has increased milk prices by ₹2–4 per litre from November 12, 2026. Check the revised Taaza and Gold rates and why the dairy cooperative raised prices.
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