Ather Energy has crossed 3 lakh electric scooter sales in a single calendar year for the first time, strengthening its position in India’s rapidly expanding electric two-wheeler market. The Bengaluru-based manufacturer delivered 3,01,133 scooters between January 1 and November 6, 2026, registering 67% year-on-year growth, according to Vahan registration data.
The milestone gives Ather a 16.32% share of India’s electric two-wheeler market, its highest market share to date. The company has become the third Indian electric two-wheeler manufacturer to cross the 3 lakh annual sales mark in 2026, following TVS Motor and Bajaj Auto. Its performance also puts it on track to achieve more than 3.5 lakh sales by the end of the year.
Ather Records 67% Sales Growth in 2026
Ather’s performance reflects a significant improvement in demand for its electric scooter portfolio.
Between January 1 and November 6, the company delivered 3,01,133 units, compared with 2,16,463 units during the entire calendar year 2025.
Its market share increased to 16.32% from 16.12% in 2025, making 2026 its strongest year in terms of market penetration so far.
The company crossed the 3 lakh milestone despite facing manufacturing capacity constraints that have affected the availability of some models.
According to Autocar Professional’s analysis of Vahan data, Ather’s sales also accounted for approximately 36% of its cumulative retail deliveries since entering the electric scooter market in 2018.
Ather Energy’s key sales figures:
| Metric | Performance |
|---|---|
| Sales between Jan 1 and Nov 6, 2026 | 3,01,133 units |
| Year-on-year growth | 67% |
| Market share in 2026 | 16.32% |
| Market share in 2025 | 16.12% |
| Total lifetime retail sales | 8,43,276 units |
| Expected 2026 sales | More than 3.5 lakh units |
The figures represent retail deliveries recorded through November 6, rather than completed full-year sales.
Ather Ranks Third Behind TVS and Bajaj
Ather’s milestone places it among India’s three largest electric two-wheeler manufacturers by retail sales in 2026.
TVS Motor and Bajaj Auto continue to lead the market, while Ather has maintained its third position ahead of Hero MotoCorp’s Vida electric scooter business.
The manufacturer rankings between January 1 and November 6 were:
| Manufacturer | Retail sales | Market share |
|---|---|---|
| TVS Motor | 4,83,488 | 26% |
| Bajaj Auto | 4,14,186 | 22% |
| Ather Energy | 3,01,133 | 16.32% |
| Hero MotoCorp Vida | 2,08,454 | 11% |
The figures show that Ather has established a substantial position in India’s competitive electric scooter industry.
The company is still behind TVS and Bajaj in overall volumes, but its 67% annual growth demonstrates increasing demand for its products.
The wider electric two-wheeler market recorded approximately 18.4 lakh retail deliveries during the same period, providing a larger market for established manufacturers and newer EV brands.
Monthly Sales Show Consistent Demand
Ather recorded sales above 28,000 units in most months of 2026, with March emerging as its strongest month.
The company delivered 36,630 electric scooters in March, its highest monthly sales figure during the year.
October also delivered a strong performance, with 31,941 units sold.
Ather’s monthly retail sales in 2026:
| Month | Units sold |
|---|---|
| January | 23,486 |
| February | 21,914 |
| March | 36,630 |
| April | 29,023 |
| May | 28,651 |
| June | 31,529 |
| July | 30,709 |
| August | 29,168 |
| September | 30,973 |
| October | 31,941 |
| November (through Nov 6) | 7,109 |
| Total | 3,01,133 |
Ather crossed the 30,000-unit monthly sales threshold six times during the 13 months leading up to November 2026.
The figures indicate that demand has remained relatively strong throughout the year rather than depending on a single festive sales period.
Rizta and 450 Series Support Ather’s Growth
Ather’s expanding product portfolio has played an important role in its sales performance.
The company operates two major product lines: the Rizta family scooter range and the performance-oriented Ather 450 series.
The Rizta has become an important volume driver since its introduction in April 2024. Designed for everyday family use, it offers a larger seat, practical storage and a more convenience-focused riding experience.
In May 2026, Ather announced that Rizta had crossed 3 lakh cumulative sales within two years of its launch.
The company also reported that Rizta accounted for approximately 76% of its total sales volume in FY26.
Meanwhile, the 450 series continues to attract customers looking for performance-oriented electric scooters.
The combination of these product categories has allowed Ather to reach different customer segments instead of relying on a single model.
Konarc Manufacturing Constraints Limit Additional Sales
Ather introduced its Konarc scooter family in August 2026, targeting a broader section of India’s electric scooter market.
The product was expected to help the company expand beyond its existing customer base and increase sales volumes.
However, manufacturing constraints have limited its contribution so far.
According to Autocar India’s report, the company has faced difficulties meeting demand for its existing scooters while also scaling production of the new model.
Ather has consequently changed its planned launch sequence for the Konarc variants, prioritising mid-range versions ahead of the entry-level variant.
The base version is now expected in the first quarter of calendar year 2027.
The company is also developing its manufacturing capabilities through a new facility in Chhatrapati Sambhajinagar, Maharashtra.
Additional production capacity could help Ather improve vehicle availability and support higher deliveries as demand grows.
India’s Electric Scooter Market Becomes More Competitive
Ather’s sales milestone comes amid increasing competition in India’s electric two-wheeler market.
TVS Motor and Bajaj Auto have expanded their electric scooter businesses through their iQube and Chetak product families, respectively.
Hero MotoCorp is also developing its Vida brand, while other manufacturers are competing through new products, pricing and distribution networks.
The market is benefiting from increasing consumer interest in electric mobility, improvements in battery technology and the expansion of charging infrastructure.
However, manufacturers continue to face challenges involving battery costs, production capacity, competition and customer expectations around vehicle range and after-sales service.
For Ather, maintaining its market position will require continued investment in manufacturing, product development and its charging network.
The Bigger Picture
Ather’s achievement highlights the increasing maturity of India’s electric two-wheeler industry.
Crossing 3 lakh annual deliveries indicates that electric scooters are becoming a more established choice for Indian consumers. The growth of family-oriented models such as Rizta also suggests that demand is expanding beyond early adopters and performance-focused buyers.
The competitive landscape is changing as well. TVS and Bajaj have established strong sales positions, while Ather is strengthening its place among the leading manufacturers. As production capacity increases and more affordable models enter the market, competition is likely to intensify.
Looking Ahead
Ather is targeting more than 3.5 lakh electric scooter sales by the end of 2026, which would represent another record for the company. Achieving that target will depend on maintaining demand for the Rizta and 450 series while improving production and availability of the Konarc range. Its manufacturing expansion in Maharashtra could become important in supporting the next phase of growth.
The larger opportunity lies in sustaining market share as India’s electric two-wheeler market expands. Ather has demonstrated strong sales momentum in 2026, but its ability to compete with TVS and Bajaj will depend on manufacturing scale, product pricing, customer experience and continued improvements in its electric scooter portfolio.
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