Babycare-focused quick commerce startup Peeko has raised ₹67.4 crore ($7 million+) in a Series A funding round led by Chiratae Ventures, as the Bengaluru-based company looks to expand its dark-store network, strengthen its technology and broaden its product assortment. Existing investor Stellaris Venture Partners and a group of angel investors also participated in the round.
The fresh capital comes less than a year after Peeko raised $3.2 million, or around ₹28 crore, in a seed round led by Stellaris in August 2025. With the latest round, Peeko has raised roughly ₹95 crore in total funding since its launch. The company says more than 100,000 parents have shopped on its platform since launch and that its business has nearly doubled every quarter over the past six months.
Peeko Raises ₹67.4 Crore In Series A Round
Peeko’s latest funding is aimed at taking its specialised quick-commerce model to a larger scale.
The company delivers baby and kids-care products within 60 minutes, covering categories ranging from diapers and baby food to apparel, toys and baby gear. The startup is positioning itself as a specialised platform for parents rather than another general-purpose quick-commerce marketplace.
Peeko Funding Round At A Glance
| Parameter | Details |
|---|---|
| Company | Peeko |
| Sector | Babycare quick commerce |
| Latest round | Series A |
| Fresh funding | ₹67.4 crore |
| Dollar value | $7 million+ |
| Lead investor | Chiratae Ventures |
| Existing investor | Stellaris Venture Partners |
| Founded | 2025 |
| Founders | Chetan Sharma, Vivek Khetan, Abhijit Gairola |
| Delivery promise | Within 60 minutes |
| Current city | Bengaluru |
| Current dark stores | 3 |
| Bengaluru coverage | ~55% |
| Parents served | 1 lakh+ |
| Total funding after latest round | ~₹95 crore |
The latest round is more than twice the size of Peeko’s previous ₹28 crore funding round, giving the startup considerably more capital to pursue expansion.
Chiratae Ventures Leads Peeko’s New Funding
The Series A round is led by Chiratae Ventures, while existing backer Stellaris Venture Partners has returned for another investment.
The participation of an existing investor is notable because Stellaris led Peeko’s previous funding round in 2025 and has continued backing the company’s vertical quick-commerce strategy.
Peeko’s Funding Journey
| Round | Year | Amount | Lead Investor |
|---|---|---|---|
| Seed | 2025 | ₹28 crore / $3.2M | Stellaris Venture Partners |
| Series A | 2026 | ₹67.4 crore / $7M+ | Chiratae Ventures |
| Total | — | ~₹95 crore | — |
Peeko Funding Growth
Comparison of Peeko’s reported 2025 seed round and 2026 Series A round.₹0₹20₹40₹60₹802025 Seed2026 Series A
Figures are based on reported funding amounts; ₹67.4 crore is the latest Series A round.
The Series A round is approximately 2.4 times larger than the startup’s previous funding round.
Peeko Wants To Build A Parenting Platform, Not Just Quick Commerce
Peeko’s founders say the company is not trying to simply replicate horizontal quick-commerce businesses such as Blinkit, Zepto or Swiggy Instamart.
Instead, it is attempting to build a specialised platform around parents and children.
Founder and CEO Chetan Sharma said the company’s focus is on becoming a platform for “new-age parents,” with product selection and touch-and-feel experiences at the centre of its proposition. The 60-minute delivery promise is one component of that model.
Peeko’s Positioning
Curated Babycare Products
Try & Buy
Instant Returns
60-Minute Delivery
Parent-Focused Technology
↓
Specialised Parenting Commerce Platform
This vertical approach is intended to solve problems that the founders believe general marketplaces do not fully address.
Why Peeko Is Targeting Babycare
Babycare is a specialised category where customers often care about product quality, brand trust, sizing and suitability.
Parents may also need products urgently, particularly in cases involving diapers, personal-care products, feeding supplies or other everyday essentials.
Peeko’s model combines the depth of a specialised catalogue with the speed associated with quick commerce.
Traditional Online Shopping Vs Peeko
| Factor | Traditional E-commerce | Peeko |
|---|---|---|
| Delivery | Often 1-3 days | Within 60 minutes |
| Assortment | Broad | Baby/kids focused |
| Product discovery | Large catalogue | Curated selection |
| Try & Buy | Limited | Available |
| Returns | Standard process | Instant returns |
| Target customer | General consumers | Parents |
The company’s earlier research suggested that parents were frustrated by slow deliveries, catalogue fatigue and inconsistent product quality in babycare shopping.
Peeko Has Expanded Its Catalogue Rapidly
Peeko has significantly increased the number of products available on its platform.
The company has expanded from around 6,000 SKUs at launch to between 27,000 and 30,000 SKUs, according to Entrackr. Its catalogue now spans apparel and accessories, toys and learning, baby gear and consumables.
Peeko Catalogue Expansion
| Metric | At Launch | Current |
|---|---|---|
| SKUs | ~6,000 | 27,000-30,000 |
| Increase | — | ~4.5-5X |
| Key categories | Babycare | Apparel, toys, gear, consumables |
Peeko’s SKU Expansion
Peeko has expanded its catalogue from around 6,000 SKUs at launch to 27,000-30,000 currently.08K16K24K32KLaunchCurrent – low estimateCurrent – high estimate
Current SKU count is reported as a range by Entrackr.
The expansion means Peeko now offers roughly 4.5 to 5 times the assortment it had when it launched.
Average Order Value Is Around ₹1,000
Peeko’s average order value stands at around ₹1,000, according to Entrackr.
This is important for the vertical quick-commerce model because higher order values can potentially improve the economics of rapid delivery compared with lower-value grocery orders.
Apparel, toys and baby gear account for a significant share of the company’s business.
Peeko’s Business Metrics
| Metric | Reported Figure |
|---|---|
| Average order value | ~₹1,000 |
| Parents served | 1 lakh+ |
| Quarterly growth | Nearly 2X |
| Dark stores | 3 |
| Bengaluru coverage | ~55% |
| Current SKUs | 27,000-30,000 |
| Delivery time | 60 minutes |
The combination of a relatively high AOV and specialised assortment is central to Peeko’s vertical-commerce strategy.
Peeko Has Served More Than 1 Lakh Parents
The startup says more than 100,000 parents have shopped on its platform since launch, which was around 11 months before the latest funding announcement.
Peeko also claims that its business has grown nearly two-fold every quarter for the past six months.
If sustained, that would represent extremely rapid growth, although the company has not publicly disclosed enough absolute revenue or order data to independently verify the trajectory.
Claimed Growth
Nearly 2X
Every quarter
↓
Over Six Months
↓
1 Lakh+ Parents Served
↓
Series A Funding
The distinction between claimed growth and independently verified financial performance is important because Peeko has not disclosed detailed revenue or profitability figures in the latest reports.
Peeko Currently Has Three Dark Stores In Bengaluru
The startup currently operates three dark stores in Bengaluru and provides 60-minute delivery coverage across approximately 55% of the city.
It plans to expand to six dark stores by the end of 2026, which would effectively double its current dark-store network.
Dark Store Expansion Plan
| Stage | Dark Stores |
|---|---|
| Current | 3 |
| End-2026 target | 6 |
| Increase | 100% |
| Next geographic expansion | 2 additional cities in 2027 |
Peeko’s Dark Store Expansion Plan
Peeko currently operates three dark stores in Bengaluru and plans to reach six by the end of 2026.02468CurrentEnd-2026 target
The six-store figure is the company’s stated target.
The company then plans to enter two additional cities in 2027, according to founder Chetan Sharma.
Fresh Capital Will Fund Expansion And Technology
Peeko plans to deploy the Series A capital across several areas.
The company says the money will be used for business expansion, technology development and hiring, while Entrackr reported that product assortment and technology are also major priorities.
Planned Use Of Capital
| Area | Objective |
|---|---|
| Bengaluru expansion | Add dark stores |
| Technology | Strengthen platform and parenting proposition |
| Product assortment | Increase depth of catalogue |
| Hiring | Add talent for expansion |
| Geographic expansion | Enter two more cities in 2027 |
Peeko currently has around 60 employees, according to Inc42, and plans to hire for key positions as it expands.
Peeko’s “Try & Buy” Model Is A Key Differentiator
Babycare shopping is different from grocery shopping because products such as clothing, shoes and certain accessories can require parents to check fit, size and feel.
Peeko therefore offers try-and-buy and instant-return features alongside rapid delivery.
Try & Buy Model
Browse Product
↓
Order
↓
Receive Quickly
↓
Try Product
↓
Keep Or Return
The company believes this can address some of the problems associated with buying children’s products online.
Vertical Quick Commerce Is Attracting More Investors
Peeko’s latest funding comes amid growing investor interest in vertical quick commerce, where startups focus on a specific category instead of trying to sell everything.
A Bain & Company and IVCA report said verticalised quick commerce emerged as a key investment theme in 2025, with approximately $150 million invested across the segment, compared with around $8 million in 2024. It said more than 20 companies raised funding and vertical quick commerce represented roughly 25% of overall quick-commerce funding in 2025.
Vertical Q-Commerce Funding
| Metric | 2024 | 2025 |
|---|---|---|
| Funding | ~$8M | ~$150M |
| Growth | — | ~20X |
| Companies raising funds | — | 20+ |
| Share of overall Q-commerce funding | — | ~25% |
Vertical Quick-Commerce Funding Surge
Bain & Company and IVCA reported approximately $8 million of vertical quick-commerce funding in 2024 versus about $150 million in 2025.$0$40$80$120$16020242025
Figures exclude undisclosed deal values according to the report.
The increase illustrates why investors are increasingly testing specialised quick-commerce models beyond the grocery-focused horizontal platforms.
Babycare Is Becoming A Distinct Quick-Commerce Category
Peeko is not alone in pursuing specialised babycare commerce.
Another startup, Qzi, offers more than 15,000 products for children and recently raised $6.2 million in a Series A round led by RTP Global, following a $3.3 million seed round, according to Entrackr.
Babycare Quick-Commerce Competition
| Startup | Focus | Recent Funding |
|---|---|---|
| Peeko | Baby & kids care | $7M+ Series A |
| Qzi | Children’s products | $6.2M Series A |
| Ozi | Babycare | ~ $3M reported in 2025 |
The emergence of multiple specialised players suggests investors see room for vertical platforms to compete in categories where assortment depth and domain knowledge matter.
Why Vertical Quick Commerce Could Work
Horizontal platforms such as Blinkit, Zepto and Swiggy Instamart need to balance thousands of categories within their dark stores.
A specialised player can dedicate more inventory space to a single category.
For babycare, that could mean carrying more sizes, brands, product variants and age-specific products.
Horizontal Vs Vertical Model
| Factor | Horizontal Q-Commerce | Vertical Q-Commerce |
|---|---|---|
| Categories | Many | One/few |
| Catalogue depth | Broad but constrained | Deep within niche |
| Inventory | Mixed | Category-focused |
| Customer | General | Specific use case |
| Expertise | General | Domain-specific |
| Peeko example | — | Babycare |
The trade-off is that a vertical platform has a smaller addressable market than a general marketplace.
The Economics Will Be The Biggest Test
The biggest question for Peeko will be whether its model can achieve sustainable unit economics while maintaining 60-minute delivery.
Quick commerce requires local inventory, dark stores, delivery personnel and technology infrastructure.
A specialised business can potentially improve economics through higher AOV and better inventory relevance, but it must generate enough orders within each service area to keep dark stores productive.
Peeko’s Unit-Economics Equation
₹1,000 AOV
High Product Relevance
Repeat Parent Purchases
↓
Higher Revenue Per Order
↓
Can It Cover
Inventory + Dark Store + Delivery Costs?
The company’s future performance will depend heavily on how efficiently it converts its growing customer base into repeat orders.
Peeko’s Previous Funding Came From Stellaris And Angels
Before the Series A, Peeko raised $3.2 million in August 2025 from Stellaris Venture Partners and several angel investors.
Those investors included Maninder Gulati, former OYO chief strategy officer; Kunal Bahl and Rohit Bansal, co-founders of Titan Capital; Abhishek Goyal, co-founder of Tracxn; Nitin Gupta, founder and CEO of Uni; and Arjun Vaidya, co-founder of V3 Ventures.
Previous Investor Base
| Investor | Role |
|---|---|
| Stellaris Venture Partners | Lead investor in seed round |
| Maninder Gulati | Angel investor |
| Kunal Bahl | Angel investor |
| Rohit Bansal | Angel investor |
| Abhishek Goyal | Angel investor |
| Nitin Gupta | Angel investor |
| Arjun Vaidya | Angel investor |
Stellaris has now participated again in the company’s latest financing.
Peeko Was Founded By Three IIT Alumni
Peeko was founded in 2025 by Chetan Sharma, Vivek Khetan and Abhijit Gairola.
The founders have backgrounds at companies including Leap and OYO. Stellaris lists the three founders in its portfolio and says it partnered with Peeko at the idea stage in 2025.
The founders’ own experience as parents also informs the company’s positioning. Peeko says it was created around everyday parenting situations such as urgent diaper purchases and last-minute baby essentials.
The Bigger Picture
Peeko’s ₹67.4 crore Series A funding round, led by Chiratae Ventures, highlights the growing investor interest in specialised quick-commerce businesses in India. The startup has built a focused babycare marketplace around 60-minute delivery, a deepening catalogue, try-and-buy options and instant returns. It has already served more than 100,000 parents and says its business has nearly doubled every quarter over the past six months.
The funding also gives Peeko the resources to move beyond its current three-store Bengaluru footprint. The company plans to reach six dark stores by the end of 2026 and enter two additional cities in 2027. If it can maintain its rapid growth while improving the economics of inventory, fulfilment and delivery, Peeko could emerge as a significant specialised player in India’s babycare commerce market.
Looking Ahead
Peeko’s immediate priority will be to double its Bengaluru dark-store network while expanding its assortment and technology platform. The company will need to demonstrate that its specialised approach can generate enough repeat demand to support dark-store economics and 60-minute delivery. Its reported ₹1,000 average order value and growing customer base provide a foundation, but long-term profitability will depend on order frequency, margins, fulfilment costs and customer acquisition efficiency.
The next phase will also test whether the vertical quick-commerce model can successfully expand beyond Bengaluru. Peeko plans to enter two additional cities in 2027, putting its specialised babycare proposition up against both horizontal platforms and other vertical competitors. With nearly ₹95 crore raised so far and Chiratae Ventures joining Stellaris as a major backer, Peeko now has significantly more capital to pursue that expansion. The company’s ability to turn funding and rapid early growth into sustainable unit economics will determine whether specialised babycare quick commerce can become a durable category in India’s broader e-commerce market
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