Casio India is planning to double its exclusive G-SHOCK brand-store network as the Japanese watchmaker strengthens its retail presence and expands its premium analogue watch portfolio in the country. The strategy comes alongside the launch of the G-SHOCK 2500 Series, a new collection that combines the brand’s signature shock-resistant construction with an all-analogue display.
The expansion reflects Casio’s growing focus on India’s watch market, particularly younger consumers who increasingly view watches as fashion and lifestyle accessories rather than simply timekeeping devices. The company is looking to strengthen its presence in major cities while expanding into Tier 2 and Tier 3 markets. Its retail strategy also supports a wider ambition to grow its Indian business, with G-SHOCK and Casio Vintage emerging as important product categories.
Key Takeaways
- Casio India aims to double its exclusive G-SHOCK brand-store network.
- The company is expanding its physical retail presence across metropolitan and smaller Indian cities.
- The new G-SHOCK 2500 Series introduces an all-analogue design with no digital screen or Bluetooth connectivity.
- The collection includes nine models across resin and metal-clad variants.
- Prices in India range from ₹9,995 to ₹26,995.
- The watches retain G-SHOCK’s shock resistance and 20-bar water resistance.
- Casio India has a broader target of reaching 200 brand stores by 2030.
- The company is also focusing on digital sales, locally manufactured products and premium watch categories.
Casio India Plans to Double G-SHOCK Exclusive Stores
Casio India’s retail expansion strategy is placing greater emphasis on dedicated G-SHOCK stores.
These exclusive outlets are designed to provide customers with a specialised brand experience rather than simply displaying watches alongside products from competing manufacturers.
G-SHOCK has developed a distinct identity around durability, shock resistance, bold designs and associations with streetwear, music, sports and youth culture. Dedicated stores allow the company to showcase these elements through product displays, limited-edition collections and immersive retail environments.
Casio India Managing Director Takuto Kimura has highlighted the importance of increasing the brand’s physical retail presence across the country.
The company is looking at different approaches for different markets. In Tier 1 cities, the strategy includes establishing flagship outlets, while Tier 2 cities offer opportunities to expand the number of dedicated brand stores. The company is also evaluating opportunities in Tier 3 markets.
This approach reflects the changing geography of India’s premium consumer market. Rising disposable incomes and increasing interest in branded lifestyle products are creating opportunities beyond major metropolitan areas.
Casio’s Wider Retail Target: 200 Stores by 2030
The G-SHOCK expansion is part of Casio India’s broader retail ambitions.
In an earlier interview, Casio Global CEO Shin Takano said the company planned to increase its overall Indian store network from 87 locations to 200 by 2030.
Separately, Kimura indicated that Casio India had approximately 85 brand stores at the time of an interview around the G-SHOCK 2500 Series launch.
These figures refer to Casio’s wider retail footprint and should not be confused with the number of exclusive G-SHOCK outlets.
The company’s expansion includes different retail formats, including Casio-exclusive stores, G-SHOCK-exclusive outlets and other authorised retail locations.
The distinction is important because the strategy to double G-SHOCK stores is a brand-specific expansion target, while the 200-store ambition covers Casio India’s broader retail network.
G-SHOCK 2500 Series Launches in India
Alongside its retail plans, Casio has introduced the G-SHOCK 2500 Series in India.
The collection represents a different design direction for G-SHOCK. Instead of the digital displays traditionally associated with many of its popular models, the 2500 Series uses an entirely analogue display.
The design takes inspiration from the original DW-5000C, the first G-SHOCK watch launched in 1983.
The new collection combines the original brand’s rugged design identity with a more refined dial layout and updated functionality.
The launch includes nine models across two principal product families:
- GAC-2500: Resin models with a lightweight construction.
- GMC-2500: Metal-clad models with a more premium appearance.
The collection uses sculpted surfaces, layered dial structures and sharply defined indexes to create visual depth.
The design is intended to appeal to consumers who prefer traditional analogue watches but still want the durability associated with G-SHOCK.
G-SHOCK 2500 Series Prices in India
The collection is positioned across different price points, giving customers options between resin and metal-clad designs.
| Product category | Models | Indian price range |
|---|---|---|
| Resin GAC-2500 | GAC-2500 variants | ₹9,995–₹14,995 |
| Metal-clad GMC-2500 | GMC-2500 variants | ₹19,995–₹26,995 |
| Entire 2500 Series | Nine models | ₹9,995–₹26,995 |
The pricing positions the collection within the mid-range and premium segments of the G-SHOCK portfolio.
The resin models provide a more accessible entry point, while the metal-clad versions target customers interested in a more premium-looking analogue watch.
Why Is the 2500 Series Different From Traditional G-SHOCK Watches?
The most noticeable change is the move towards an all-analogue display.
Many familiar G-SHOCK models use digital screens or combinations of analogue and digital displays. The 2500 Series takes a different approach by using analogue hands and dedicated sub-dials.
The design includes a two-eye layout, with a small-seconds display at the 9 o’clock position and a multifunction indicator at the 3 o’clock position.
The watches also introduce a feature called Multi-Mission Date.
This system uses a multifunction display to provide information such as the date, elapsed stopwatch minutes and calendar settings.
The module automatically accounts for month-end changes and leap years, reducing the need for manual date corrections.
Another technical feature is the magnetic shock-release minute hand. The mechanism uses a magnetic holding structure that helps the hand recover its position following hard impacts.
The watches retain the durability features associated with G-SHOCK, including shock resistance and 20-bar water resistance.
The collection does not include Bluetooth connectivity or a conventional digital screen.
| Feature | G-SHOCK 2500 Series |
|---|---|
| Display | Fully analogue |
| Digital screen | No |
| Bluetooth connectivity | No |
| Movement | Quartz |
| Multifunction display | Multi-Mission Date |
| Shock resistance | Yes |
| Water resistance | 20 bar |
| Main product families | GAC-2500 and GMC-2500 |
| Number of models | Nine |
The new design is intended to attract customers who want a traditional watch experience without giving up the functional features and rugged construction associated with the G-SHOCK name.
Casio Is Betting on the Return of Traditional Watches
The launch comes as Casio sees an opportunity in the continuing demand for traditional analogue watches.
Smartwatches have expanded the functionality of wrist-worn devices through notifications, fitness tracking and smartphone connectivity. However, traditional watches continue to attract consumers who prefer simpler products, distinctive designs and longer battery life.
Casio has indicated that it does not intend to rush into the increasingly crowded full-fledged smartwatch market.
Instead, the company is focusing on its existing strengths in traditional watches, analogue designs and selective smart features.
This strategy is particularly relevant in India, where younger consumers are increasingly treating watches as fashion statements and accessories connected to music, sports, streetwear and personal identity.
The G-SHOCK 2500 Series attempts to address this demand by combining an analogue appearance with the brand’s established toughness.
It also expands the options available to customers who may like G-SHOCK’s design language but prefer analogue watches over digital displays.
India Becomes an Important Growth Market for Casio
India has become one of Casio’s important international markets.
In September 2026, Global CEO Shin Takano identified India as Casio’s fourth-largest market after the United States, European Union and Japan.
The company has also reported strong growth in its Indian business.
According to regulatory filings cited by Mint, Casio India’s revenue increased from ₹394 crore in FY21 to ₹894 crore in FY25.
This represents more than a doubling of revenue over four years.
Net profit increased from ₹8.3 crore in FY21 to ₹53.6 crore in FY25.
| Financial metric | FY21 | FY25 |
|---|---|---|
| Revenue | ₹394 crore | ₹894 crore |
| Net profit | ₹8.3 crore | ₹53.6 crore |
Takano said the company was optimistic about achieving another doubling of its Indian business over the following five years.
The growth strategy includes investment in manufacturing, supply chains, marketing and retail expansion.
Casio has already started producing watches locally through manufacturing partners, with more than 50 models reportedly being manufactured in India.
The company is evaluating opportunities to expand its local production footprint, although it has not announced a specific additional investment commitment.
Tier 2 and Tier 3 Cities Become Retail Priorities
Casio’s retail strategy increasingly focuses on cities beyond India’s largest metropolitan markets.
Tier 2 and Tier 3 cities offer opportunities for premium consumer brands as shopping infrastructure improves and more consumers gain access to branded products.
G-SHOCK is particularly relevant to this strategy because the brand has developed a strong identity among consumers interested in sports, fashion, music and street culture.
Dedicated stores can help the company introduce its full product range to customers who may otherwise encounter only a limited selection through multi-brand retailers.
Recent store openings illustrate this expansion.
In June 2026, Casio opened a G-SHOCK exclusive store at DLF Promenade in South Delhi. The company said this brought its overall store network to 78 locations at that time.
In November 2026, G-SHOCK opened its first exclusive store in Indore at Phoenix Pride of India, extending its dedicated retail presence into another important urban market.
The company has also expanded in cities such as Dehradun, Lucknow, Vadodara and Bareilly.
These developments show how the brand is using dedicated retail outlets to increase visibility and improve access to its products across different regions.
Online Sales Will Remain Important Alongside Physical Stores
Although Casio is expanding its physical retail network, online sales remain an important part of its distribution strategy.
In an earlier interview, Casio India Managing Director Takuto Kimura said the company’s sales were broadly divided between offline and online channels.
Offline sales include exclusive stores, multi-brand outlets and large retail chains. Online sales are supported through ecommerce platforms such as Amazon, Flipkart, Myntra, Ajio and Tata CLiQ.
This combination allows the company to reach customers who prefer to examine watches physically as well as those who prefer digital shopping.
Exclusive stores also provide an opportunity to display premium collections, limited editions and models that may not be available through every online retailer.
For G-SHOCK, the physical retail experience can help communicate the brand’s design identity and product durability more effectively.
The company will need to balance store expansion costs with sales volumes and customer demand as it moves towards its wider retail targets.
G-SHOCK’s Global Popularity Supports India’s Expansion
G-SHOCK has been one of Casio’s most recognisable watch brands since its launch in 1983.
The brand was originally developed around the idea of creating a watch that could withstand severe shocks and demanding conditions.
Over time, it expanded beyond its functional origins and became associated with streetwear, sports, music and youth culture.
Casio Global CEO Shin Takano has said G-SHOCK has sold approximately 160 million units worldwide since its launch.
The brand’s growth has been supported by multiple product families, including the 5000 and 5600 series, 6900 series, 110 series and 2100 series.
The 2500 Series adds another design direction to the portfolio by focusing on analogue displays and a more refined appearance.
For Casio India, the new collection provides an opportunity to attract customers who want the brand’s durability but prefer a different aesthetic from traditional digital G-SHOCK watches.
The Bigger Picture
Casio India’s plan to expand its G-SHOCK store network reflects a broader shift in the Indian watch market. Consumers are increasingly looking at watches as expressions of personal style, while brands are using exclusive retail spaces to build stronger customer relationships and showcase differentiated product collections.
The launch of the 2500 Series also demonstrates that traditional watchmakers are not relying exclusively on smart features to attract younger customers. Instead, Casio is combining analogue design, specialised functionality and established durability to create a different proposition. Its ability to convert this product strategy into sustained sales growth will depend on retail execution, pricing, product demand and expansion into emerging Indian markets.
Frequently Asked Questions
1. What is Casio India’s G-SHOCK store expansion plan?
Casio India aims to double its exclusive G-SHOCK brand-store network as part of its broader retail expansion strategy. It is targeting major cities as well as Tier 2 and Tier 3 markets.
2. What is the G-SHOCK 2500 Series?
The G-SHOCK 2500 Series is a new collection of all-analogue watches that combines G-SHOCK’s shock-resistant construction with a redesigned dial and multifunction date display.
3. What is the price of the G-SHOCK 2500 Series in India?
The collection is priced between ₹9,995 and ₹26,995 in India, depending on the model and construction.
4. Does the G-SHOCK 2500 Series have Bluetooth?
No. The 2500 Series does not include Bluetooth connectivity or a conventional digital screen. It uses an all-analogue display.
5. How many models are included in the G-SHOCK 2500 Series?
The Indian collection includes nine models across the resin GAC-2500 and metal-clad GMC-2500 families.
6. What is the Multi-Mission Date feature?
The Multi-Mission Date function uses a multifunction display to show information such as the date, elapsed stopwatch minutes and calendar settings.
7. What is Casio India’s overall store target?
Casio Global CEO Shin Takano has previously said the company plans to expand its overall Indian retail network to 200 stores by 2030. This target covers Casio’s wider retail presence, not just G-SHOCK exclusive outlets.
8. How much revenue did Casio India generate in FY25?
Casio India’s revenue increased to ₹894 crore in FY25 from ₹394 crore in FY21, according to regulatory filings cited by Mint.
Looking Ahead
Casio India’s next phase of growth will depend on whether it can successfully expand its dedicated G-SHOCK retail presence while maintaining demand across its online and offline channels. The company’s focus on Tier 2 and Tier 3 cities could help it reach new customer groups, while the 2500 Series gives it another product category to target consumers who prefer analogue watches.
The broader opportunity lies in building a stronger position in India’s premium and lifestyle watch market. With local manufacturing partnerships, a wider retail network and new product launches, Casio is attempting to make India a more important growth market for its global business. The success of that strategy will become clearer as new stores open and the 2500 Series establishes its position among Indian consumers.
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