OpenAI has introduced a new custom stickers feature in ChatGPT, allowing users to turn photos, ideas, inside jokes and everyday moments into personalized sticker packs. Powered by ChatGPT Images 2.0, the feature is rolling out globally to users on mobile at no additional cost and adds a new use case for ChatGPT’s image-generation capabilities. Users can create stickers from text prompts or uploaded images and share the finished packs through messaging platforms including WhatsApp and iMessage.
The update expands ChatGPT Images beyond standalone image creation by focusing on visual content designed specifically for conversations. Users can create packs with as many as nine stickers and choose from 18 styles, while transparent backgrounds make the images suitable for use as conventional digital stickers. The feature also lets users remix images, add or remove elements and customize the visual style.
ChatGPT Adds AI-Powered Custom Sticker Maker
The new feature is available through the Images section of ChatGPT, where users can select Stickers to begin creating a pack. They can describe the stickers they want or upload one or more images from their device.
OpenAI says the feature is designed around personal content such as pets, friends, family members, reactions and inside jokes. This makes the sticker tool different from simply generating an image because the output is intended to be reused in messaging conversations.
How The Custom Sticker Feature Works
The process is designed to be relatively simple:
- Open the Images section in ChatGPT.
- Select Stickers.
- Describe the sticker or upload a photo.
- Choose or request a visual style.
- Remix or edit the generated stickers if needed.
- Create a sticker pack.
- Save the stickers or add them to supported chat applications.
Users can also ask ChatGPT to transform an existing image into a sticker and make additional changes to the design. The feature supports transparent backgrounds, an important requirement for conventional sticker formats.
Up To Nine Stickers And 18 Styles
The new feature provides several customization options instead of producing identical sticker designs for every user.
According to Business Standard, users can create packs containing up to nine stickers and choose from 18 styles. These options allow a single photo or idea to be transformed into multiple expressions or variations.
| Feature | Details |
|---|---|
| AI technology | ChatGPT Images 2.0 |
| Sticker pack size | Up to 9 stickers |
| Available styles | 18 |
| Input | Text prompts and uploaded images |
| Background | Transparent |
| Editing | Remix, add or remove elements |
| Supported sharing | WhatsApp and iMessage |
| Availability | Global mobile rollout |
| Additional cost | No additional cost reported |
The ability to create several stickers from one concept could make the feature particularly useful for people who frequently use personalized reactions in messaging apps.
From Photos To Personalized Stickers
One of the feature’s most straightforward applications is converting personal photographs into stickers.
A user can upload a picture of a pet, friend or family member and ask ChatGPT to transform it into a sticker. The system can then create variations based on expressions, poses or requested styles.
Users can also use an image as a reference rather than directly converting it. This means a photo can provide the visual inspiration while the resulting sticker adopts a different artistic treatment.
Examples Of Custom Sticker Packs
Photo / Idea
↓
ChatGPT Images 2.0
↓
┌───────────────────────────┐
│ Happy 😂 Excited │
│ Love ❤️ Surprised │
│ Angry 😡 Laughing │
└───────────────────────────┘
↓
Custom Sticker Pack
↓
WhatsApp / iMessage
The result is intended to make AI-generated imagery more directly usable in everyday digital communication rather than keeping it confined to image-generation workflows.
Direct Sharing To WhatsApp And iMessage
The feature also reduces the number of steps required to move an AI-generated sticker into a messaging conversation.
Users can select Add to chat apps after creating a sticker. Current supported options include iMessage and WhatsApp, as well as saving the sticker to the device’s photos.
There is one platform-specific limitation: WhatsApp requires at least three stickers for export as a pack. This is a requirement imposed by Meta rather than a restriction created by ChatGPT.
For iMessage, generated stickers can appear in a dedicated ChatGPT section within Apple’s Messages sticker interface after being added.
ChatGPT Images 2.0 Powers The Feature
The sticker maker is built on ChatGPT Images 2.0, OpenAI’s image-generation model introduced in April 2026.
OpenAI said when launching Images 2.0 that the system was designed as a new generation of image creation within ChatGPT. The model is available across ChatGPT plans, while image generation with additional reasoning is available on paid plans when supported models are selected.
The addition of stickers demonstrates how the underlying image-generation technology can be packaged around specific consumer use cases.
ChatGPT Images 2.0
↓
Image Generation
│
├── Photos
├── Illustrations
├── Designs
└── Stickers
↓
Messaging Apps
This approach allows OpenAI to make image generation useful without requiring users to understand detailed prompting or image-editing workflows.
Why Stickers Matter For AI Image Generation
AI-generated stickers may appear to be a relatively small consumer feature, but they represent a broader shift in how generative AI products are being integrated into everyday digital behavior.
Generating an image for a specific conversation is a much more immediate use case than creating an image simply for experimentation. A sticker can be generated, shared and reused within seconds.
This could also encourage users who have never used dedicated image-generation tools to experiment with generative AI.
Traditional Sticker Creation Vs AI Stickers
| Traditional Approach | ChatGPT AI Sticker Approach |
|---|---|
| Find or design artwork | Describe an idea |
| Use image-editing software | Upload a photo or prompt |
| Remove background manually | AI-generated transparent background |
| Create multiple variations | Generate a sticker pack |
| Export files | Add to supported chat apps |
| Repeat for each design | Remix and customize |
The lower barrier to creation could make personalized stickers a useful entry point for casual users who do not otherwise need sophisticated image-generation capabilities.
Competition In AI-Generated Stickers
ChatGPT’s move into stickers comes as messaging and social platforms increasingly integrate generative AI into visual communication.
WhatsApp already offers AI-powered sticker creation through Meta AI, while other messaging platforms have developed their own sticker and emoji customization features.
ChatGPT’s differentiation is its ability to combine conversational instructions with image generation and editing. Users can describe the desired result in natural language and continue refining it through follow-up prompts.
This could make the feature more flexible than a simple one-prompt sticker generator.
OpenAI Is Expanding The Role Of Images
The sticker launch is part of a broader expansion of ChatGPT’s image capabilities.
OpenAI introduced Images 2.0 in April and has continued developing image-generation and editing functions. Transparent-background support has also recently become available in preview for GPT-Image-2 through the API, enabling reusable visual assets for areas such as design, marketing and presentations.
The sticker feature shows how those capabilities can be converted into a consumer-facing product feature with a clear purpose.
Instead of asking users to think about image dimensions, transparency or file formats, the product handles much of the workflow automatically.
Potential Uses Beyond Casual Messaging
Although stickers are primarily associated with casual conversations, the same technology could have applications for creators, small businesses and online communities.
Businesses could create branded reaction stickers, creators could develop character-based packs and communities could generate themed stickers for events or campaigns.
The ability to create consistent visual variations from a single idea could also make the feature useful for social-media content and community engagement.
However, the current feature is primarily positioned around personal messaging rather than professional design.
Privacy And Image Considerations
Because users can upload personal photos, privacy remains an important consideration when using AI image tools.
Users should be mindful of the images they submit, particularly photographs containing other people, children, private documents or sensitive information. Creating a sticker may make a private photograph easier to distribute across messaging platforms, so users should consider who may ultimately receive the generated content.
The feature’s convenience therefore comes with the same basic responsibility that applies to other AI image-generation and editing tools: users should only upload and share material they have the right and permission to use.
Key Numbers To Know
ChatGPT Custom Stickers
9 Maximum stickers per pack
18 Available styles
2 Major messaging integrations
WhatsApp + iMessage
1 AI image model powering feature
ChatGPT Images 2.0
0 Additional cost reported for mobile users
These numbers illustrate how OpenAI has turned a general-purpose image-generation capability into a more focused consumer feature.
The Bigger Picture
ChatGPT’s custom sticker feature represents a small but notable expansion of generative AI into everyday messaging. By combining photo uploads, natural-language prompts, multiple styles, transparent backgrounds and direct sharing, OpenAI is reducing the technical work traditionally required to create personalized stickers.
The move also shows the growing importance of purpose-built AI features. Instead of asking users to generate an image and figure out how to use it afterward, ChatGPT now connects generation directly to a familiar communication format. As AI-generated visuals become easier to create and share, stickers could become another mainstream way for consumers to use generative AI in daily conversations.
Looking Ahead
The immediate opportunity for OpenAI is to expand the sticker feature across more messaging and social platforms while adding further customization options. If users adopt the feature for personal reactions, pets, memes and inside jokes, it could become a recurring consumer use case rather than a one-time novelty. The ability to remix existing stickers and generate consistent packs may also encourage repeated use.
More broadly, the feature points toward a future in which AI-generated visual assets are created directly for specific digital contexts. ChatGPT Images 2.0 can already generate broader categories of visual content, while features such as transparent backgrounds and sticker exports make those outputs more portable. As OpenAI continues integrating image generation into everyday workflows, the distinction between creating content and using it could become increasingly blurred.
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