Curefoods, the cloud-kitchen operator behind brands such as Eatfit, Olio Pizza and Rolls On Wheels, has launched MegaBite, a new food-delivery app designed to attract price-conscious customers. The platform is currently being piloted in Bengaluru’s HSR Layout, offering meals and snacks priced between ₹49 and ₹199. It advertises zero delivery charges and no platform fee, positioning itself as an affordable alternative in a market where customers increasingly compare the final cost of ordering food across multiple apps.
The launch, announced by Curefoods founder and CEO Ankit Nagori on October 19, 2026, marks the company’s first reported attempt to operate its own food-delivery platform. MegaBite brings together products from brands across Curefoods’ portfolio, including Eatfit, Olio Pizza, Rolls On Wheels, Arambam and Krispy Kreme. The pilot comes as competitors such as Rapido’s Ownly, Swiggy’s Toing and Swish Go pursue similar affordability-focused strategies, while Curefoods continues to navigate uncertainty around its previously planned initial public offering.
Key Takeaways
- New app: Curefoods has launched MegaBite as a pilot food-delivery service.
- Initial location: The app is currently operating in Bengaluru’s HSR Layout.
- Meal prices: Listed dishes generally range from ₹49 to ₹199.
- Fee proposition: MegaBite advertises no delivery charges and no platform fee.
- Participating brands: Offerings include Eatfit, Olio Pizza, Rolls On Wheels, Arambam and Krispy Kreme.
- Competition: The app enters a market where Ownly, Toing and Swish Go are also targeting affordable food delivery.
- Business model: Curefoods has not publicly clarified whether it will manage deliveries itself or use external logistics partners.
What Is MegaBite?
MegaBite is a food-ordering app developed by Curefoods to serve customers looking for affordable meals, snacks and desserts. Rather than building a marketplace around independent restaurants alone, it draws on the company’s existing portfolio of food brands.
The initial menu includes dishes from several different categories. Customers can find options from Eatfit, which focuses on health-oriented meals; Olio Pizza, which serves pizza and Italian food; Rolls On Wheels, which offers rolls; Arambam, which focuses on South Indian cuisine; and Krispy Kreme, known for doughnuts.
Bringing these brands together gives MegaBite a range of products without requiring Curefoods to create an entirely new restaurant brand for every category. It can potentially use its existing kitchens, menus and brand recognition to attract customers who want different types of food at accessible prices.
The app is available through the Google Play Store and Apple’s App Store. Its initial geographic reach remains limited, however, with the service currently operating only in HSR Layout, Bengaluru.
That makes MegaBite an early-stage pilot rather than a nationwide competitor to Swiggy or Zomato. Its performance in the initial market could help Curefoods evaluate demand, order economics and customer behaviour before deciding whether to expand.
MegaBite’s ₹49–₹199 Pricing Strategy
Affordability is central to MegaBite’s positioning. The app lists dishes in the ₹49–₹199 range and advertises zero delivery charges and no platform fee.
These claims address a common concern among food-delivery customers: the difference between the price shown on a restaurant’s menu and the final amount payable at checkout. Delivery charges, platform fees, packaging costs and other applicable charges can increase the total cost of an order.
By emphasising low-priced dishes and the absence of two common fees, MegaBite is attempting to make the final bill more predictable for customers.
| Feature | MegaBite’s current proposition |
|---|---|
| Target audience | Budget-conscious food-delivery customers |
| Listed dish prices | ₹49–₹199 |
| Delivery charges | Advertises zero delivery charges |
| Platform fee | Advertises no platform fee |
| Initial market | HSR Layout, Bengaluru |
| Food selection | Multiple brands from Curefoods’ portfolio |
The table reflects the app’s reported positioning. The actual checkout total may depend on the order, availability, applicable taxes and any other disclosed charges.
The strategy could appeal to students, office workers and households that order food regularly but want to limit spending. A low-priced meal can also encourage customers to experiment with brands they might not otherwise try.
However, low menu prices do not automatically mean every order will be cheaper than competing services. Customers need to compare the complete payable amount, portion sizes, food quality and delivery experience.
Why Curefoods Is Entering Food Delivery Directly
Curefoods has built its business around a portfolio of food brands supported by a network of cloud kitchens and other food-service operations. Its approach differs from that of a conventional restaurant chain that depends on a single brand or cuisine.
A dedicated ordering app could give the company a more direct relationship with customers. Instead of relying exclusively on third-party marketplaces for discovery and orders, Curefoods could potentially collect first-party demand data, promote multiple brands through one interface and encourage repeat purchases.
Such data can help food businesses understand which dishes customers prefer, how demand changes by time of day and which offers lead to repeat orders. It can also support menu planning and decisions about where to place kitchen capacity.
There may be additional benefits if customers order from several Curefoods brands through a single platform. A customer who discovers a low-priced meal from one brand could return for pizza, rolls, desserts or other food options without switching apps.
Yet operating a delivery platform introduces new responsibilities. Curefoods would need to manage customer acquisition, ordering technology, support, refunds, delivery reliability and the costs associated with fulfilling orders.
The company has not publicly clarified whether MegaBite will handle delivery directly or partner with third-party logistics providers. That uncertainty makes it difficult to assess the service’s eventual cost structure.
MegaBite Enters a Growing Budget Food Delivery Race
Curefoods is entering a segment where established and emerging players are trying to make online food ordering more affordable.
Rapido’s Ownly, Swiggy’s Toing and Swish Go are among the services targeting customers who are sensitive to food prices and delivery-related charges. Their approaches differ, but they share a focus on making everyday food orders more accessible.
| Service | Company or operator | Broad positioning |
|---|---|---|
| MegaBite | Curefoods | Affordable dishes from its own brand portfolio |
| Ownly | Rapido | Budget-focused food ordering |
| Toing | Swiggy | Affordable meals and value-oriented ordering |
| Swish Go | Swish | Convenience-focused food delivery |
| EatSure | Rebel Foods | Direct ordering across brands operated by Rebel Foods |
The comparison is not a claim that these platforms have identical business models, geographic coverage or fee structures. Their service availability and commercial terms can vary.
Rebel Foods is a particularly relevant comparison because it has long operated EatSure, an ordering platform for brands within its food portfolio. This demonstrates that a multi-brand food operator can develop a direct digital channel alongside third-party marketplaces.
Curefoods will need to establish why customers should use MegaBite rather than an existing app. Low prices and fee savings can attract initial orders, but long-term success depends on consistent food quality, reliable delivery, convenient ordering and repeat purchases.
The Economics Behind Zero-Fee Food Delivery
Advertising zero delivery charges and no platform fee may help attract customers, but these promises do not remove the underlying cost of moving food from a kitchen to a customer.
Someone still has to pay for delivery personnel, transportation, packaging, customer support and the technology used to process orders. The economics become especially important when meals are priced below ₹200, because there is less revenue available to cover fixed and variable expenses.
Curefoods may be able to use its existing kitchen network to improve operational efficiency. If several brands operate from nearby or shared kitchen facilities, the company could potentially serve different kinds of orders without building a separate infrastructure for every brand.
It could also experiment with order batching, kitchen placement, menu selection and minimum operational thresholds to manage costs. These are possible levers available to a multi-brand operator, not confirmed features of MegaBite’s current pilot.
The crucial question is whether the service can generate enough orders in a concentrated area to make delivery economical. A dense cluster of customers can reduce travel distances and improve the utilisation of delivery capacity. A geographically scattered customer base can make the same service more expensive to operate.
The HSR Layout pilot may therefore help Curefoods test whether an affordable direct-delivery model can work at a local level before committing to a broader rollout.
Curefoods’ IPO Plans Remain on Hold
MegaBite’s launch comes as Curefoods continues to face uncertainty around its public-market plans.
The company received regulatory clearance for a proposed IPO, which was expected to include a fresh issue of ₹800 crore and an offer for sale of up to 4.85 crore equity shares. However, Curefoods subsequently put the plans on hold after reported concerns from mutual funds about the valuation it sought amid volatile market conditions.
Inc42 previously reported that investors were not aligned with a proposed valuation of approximately ₹4,000 crore during the company’s roadshows.
The company has also been expanding its portfolio through acquisitions and developing a broader collection of food brands. In fiscal 2025, Curefoods reported revenue of ₹775.4 crore, up 27% from ₹635 crore in fiscal 2024. Its net loss was reported at ₹172 crore in fiscal 2025, compared with ₹170 crore a year earlier.
These historical figures provide context for the company’s growth strategy, but they do not establish how much MegaBite will contribute to future revenue or profitability.
A new delivery app could help Curefoods experiment with customer acquisition and distribution, while potentially improving its direct access to consumers. At the same time, it may require additional spending on technology, promotions, logistics and customer service.
Whether MegaBite strengthens the company’s financial position will depend on its performance rather than the launch itself.
What MegaBite Must Prove Before Expanding
The pilot gives Curefoods an opportunity to test several aspects of the business before expanding to additional neighbourhoods or cities.
First, it needs to establish whether customers return after their initial discounted or low-priced orders. Promotional pricing can generate trial, but repeat purchases are more important for determining whether the platform has lasting appeal.
Second, the company must understand the economics of each order. The average bill, kitchen preparation costs, delivery expenses and customer-support costs will influence whether the service can operate sustainably.
Third, the app must offer a dependable experience. Affordable food loses its appeal if orders arrive late, items are unavailable or customers struggle to obtain refunds when something goes wrong.
Finally, Curefoods must decide how it wants MegaBite to grow. Expanding too quickly can increase operating complexity, while remaining in a small area could limit the scale of the business.
The company has not announced a nationwide launch timeline. Any broader expansion will depend on its assessment of the pilot and the operational model it chooses.
The Bigger Picture
MegaBite reflects a broader shift in Indian foodtech toward lower-cost ordering and more direct relationships between food brands and consumers. Curefoods has an existing portfolio of brands and cloud kitchens that could give it a starting advantage in building a multi-brand app. Its challenge is to turn that infrastructure into a delivery service that customers use regularly without relying indefinitely on discounts.
The pilot also highlights the difficult economics of budget food delivery. Zero-fee claims and inexpensive meals can generate interest, but they do not eliminate delivery and operating costs. MegaBite’s longer-term prospects will depend on order density, repeat customers, food quality and the company’s ability to keep the service affordable while making the business commercially viable.
Looking Ahead
Curefoods will first need to establish whether MegaBite can attract repeat orders in HSR Layout and deliver its advertised affordability consistently. The pilot’s performance could guide decisions about delivery partnerships, kitchen utilisation, menu selection and expansion to other parts of Bengaluru. The company has not yet disclosed a detailed rollout schedule or the operating arrangements for fulfilling orders.
For the wider food-delivery industry, MegaBite adds another competitor to the race for price-sensitive customers. If Curefoods can combine its existing brands with efficient local fulfilment, the app could become a useful additional sales channel. If delivery expenses or customer acquisition costs prove too high, the company may need to revise its approach. The next phase will reveal whether the proposition can work beyond an initial launch.
Frequently Asked Questions
1. What is MegaBite?
MegaBite is a food-delivery app launched by Curefoods to offer affordable meals from brands in its portfolio. It is currently being piloted in Bengaluru’s HSR Layout.
2. How much do meals on MegaBite cost?
The app lists dishes in the ₹49–₹199 range. Actual prices and the final checkout total depend on the items ordered and applicable terms.
3. Which food brands are available on MegaBite?
Reported listings include Eatfit, Olio Pizza, Rolls On Wheels, Arambam and Krispy Kreme, among others.
4. Does MegaBite charge delivery fees or platform fees?
MegaBite advertises no delivery charges and no platform fee. Customers should review the final checkout amount and applicable terms before placing an order.
5. Is MegaBite available across India?
No nationwide availability has been announced. The service is currently reported to be operating in Bengaluru’s HSR Layout.
6. Who founded Curefoods?
Curefoods was founded in 2020 by Ankit Nagori, a former Flipkart executive and co-founder of the fitness startup that became Cult.fit.
7. Will MegaBite replace Swiggy or Zomato?
There is no indication that it will replace them. MegaBite is a new ordering option focused on Curefoods’ own portfolio, and it will need to prove its value through pricing, convenience and repeat use.
Sources and further reading
Related coverage: Flipkart’s reported Eat-in by Minutes launch plans.
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