ElevenLabs has launched ElevenAgents Campaign Manager, a platform that uses AI voice agents to manage outbound calling campaigns from the first contact through to a defined business outcome. Announced on November 9, 2026, the system can call leads, detect unanswered calls and voicemails, schedule callbacks, contact alternative numbers and retain conversation history across interactions. Businesses can give it a contact list and a goal, such as qualifying a sales lead or confirming an appointment.
The launch moves ElevenLabs beyond individual AI-powered phone conversations towards managing entire customer-outreach campaigns. It is designed for sales, insurance, banking, e-commerce, customer service, collections, recruitment and patient-care teams. The system currently supports phone calls and WhatsApp voice and messaging, while email and SMS support are planned. By automating follow-ups and tracking the progress of every contact, ElevenLabs wants to help businesses reach more customers without manually managing every outbound interaction.
Key Takeaways
- ElevenLabs launched ElevenAgents Campaign Manager on November 9, 2026.
- The platform automates outbound calling campaigns using AI voice agents.
- Businesses provide contact lists and define an outcome, such as a qualified lead or confirmed appointment.
- AI agents can retry unanswered calls, detect voicemail, schedule callbacks and redirect conversations.
- The system retains context from previous interactions.
- It supports phone calls, WhatsApp voice and WhatsApp messaging.
- Email and SMS support are planned for future releases.
- Built-in controls include calling windows, attempt limits and do-not-call lists.
- Campaign analytics track contacts from initial enrolment to final outcome.
- ElevenLabs says the product has been tested with customers in insurance, banking and e-commerce.
- Pricing for Campaign Manager was not disclosed in the launch announcement.
What Is ElevenAgents Campaign Manager?
ElevenAgents Campaign Manager is an AI-powered outbound communication platform developed by ElevenLabs.
Traditional outbound calling systems generally allow businesses to upload contact lists and automatically dial numbers. However, managing an entire campaign requires more than making calls.
Businesses must track unanswered calls, arrange callbacks, manage customer responses, update contact records and ensure that sales representatives follow up at the appropriate time.
Campaign Manager attempts to automate this process.
Users provide a list of contacts and specify what they want to achieve. The AI agent then communicates with those contacts and determines the next appropriate action based on each conversation.
For example, an insurance company could use the platform to contact potential customers, explain a policy, identify interested prospects and arrange follow-up conversations.
A sales team could use it to qualify leads before transferring promising opportunities to human representatives.
The system continues following up until the defined outcome is reached or the contact requests that communication stop.
What can the AI campaign manager do?
| Capability | How it works |
|---|---|
| Automated outbound calls | Contacts people using configured AI voice agents |
| Voicemail detection | Identifies unanswered calls and voicemail responses |
| Automatic retries | Schedules another attempt within permitted calling windows |
| Callback scheduling | Calls customers at requested times |
| Contact redirection | Can reach another authorised person or number |
| Conversation memory | Retains context from previous interactions |
| Lead qualification | Identifies prospects who meet business requirements |
| Campaign analytics | Tracks progress and outcomes |
| Do-not-call management | Stops further outreach when a person requests it |
The key difference is that Campaign Manager focuses on completing an entire outreach process rather than simply placing automated calls.
How Does ElevenAgents Campaign Manager Work?
The platform uses existing AI agents and phone numbers configured within ElevenAgents.
Businesses do not need to rebuild their existing voice agents to start using Campaign Manager.
They can enrol contacts through a CSV spreadsheet or connect their existing systems using the ElevenLabs API.
Once a campaign is created, the system manages communication according to the rules configured by the business.
Step-by-step campaign workflow
1. Upload customer contacts
Businesses provide a list of people they want to contact. This can be done through a CSV upload or an API integration with an existing customer relationship management system.
2. Define the campaign objective
The business specifies the desired result, such as qualifying a lead, completing a renewal or confirming an appointment.
3. Select an AI agent
The campaign uses an existing ElevenAgents voice agent and configured phone number.
4. Set calling rules
Businesses establish permitted calling hours, retry limits, callback restrictions and other campaign policies.
5. Start automated outreach
The AI agent begins contacting people within the configured calling windows.
6. Manage responses
If a person answers, the agent continues the conversation. If the call goes unanswered, it can schedule another attempt. If the person requests a callback or another contact, the campaign can respond accordingly.
7. Track the final outcome
Campaign Manager records the interaction and updates the contact’s status. Businesses can review the results through the analytics dashboard.
This approach allows companies to manage large contact lists without manually tracking every attempted call.
AI Agents Can Remember Previous Conversations
One of the most important features is conversation context retention.
Traditional automated dialling systems often treat every call as a separate interaction. Customers may receive repeated calls without the system understanding what happened previously.
Campaign Manager is designed to avoid this problem.
It carries information from earlier interactions into subsequent calls.
For example, consider a telecommunications company running a subscription-renewal campaign.
- On Tuesday, the AI agent calls a subscriber but receives no answer.
- The system schedules another attempt within the permitted calling window.
- During the second call, the subscriber explains that another family member manages the account.
- The agent checks the available account information and redirects the conversation to the appropriate person.
- The renewal discussion continues without requiring the customer to repeat the entire situation.
This illustrates how the system can use previous conversation details to determine what should happen next.
The platform also records call summaries and transcripts, helping subsequent interactions retain relevant context.
ElevenLabs Adds Campaign Analytics and Performance Tracking
Another important feature is the campaign analytics dashboard.
Businesses need to understand not only how many calls their AI agents make but also how many contacts move towards the intended outcome.
Campaign Manager provides a funnel showing progress from initial enrolment to the final result.
For example, a sales manager can see which contacts have been reached, which prospects have qualified, which customers have requested callbacks and which cases need human intervention.
Each contact also receives a decision timeline explaining what the agent did and why.
If the system encounters a situation where it should not make an automatic decision, the contact can be placed in a needs-attention queue with the conversation context attached.
Campaign information can also be exported as a CSV file for further analysis.
Key analytics features
- Contact-level call history.
- Campaign progress tracking.
- Lead qualification status.
- Callback and retry records.
- Final outcome reporting.
- Decision timelines.
- Human-review queue.
- CSV data exports.
These features are particularly relevant for organisations managing thousands of outbound contacts.
Instead of reviewing every call manually, managers can focus on exceptions and opportunities requiring human attention.
Built-In Controls for Responsible Outbound Calling
Automated outbound calling creates important regulatory and customer-experience challenges.
Businesses must ensure that people are contacted appropriately, receive required disclosures and can stop unwanted communication.
ElevenLabs has included several controls in Campaign Manager to help organisations manage these requirements.
1. Calling windows
Businesses can define the days and hours during which AI agents are permitted to make calls.
The system uses the configured timezone to determine when contacts can be reached.
2. Attempt limits
Companies can establish limits on how many times an AI agent attempts to contact each person.
Separate limits can also be configured for callbacks and redirected calls.
3. Do-not-call lists
When a person asks not to receive further calls, the campaign can record that request and stop additional outreach.
4. Required disclosures
Businesses can configure the AI agent’s opening statements and prompts to include necessary disclosures before the conversation begins.
5. Conversation guardrails
Campaign Manager works with ElevenAgents’ existing safety features, including real-time response checks and the redaction of sensitive information from recordings and transcripts.
6. AI agent detection
The platform can identify calls that reach another automated system, helping businesses manage interactions with voicemail systems and other AI agents.
These controls provide operational support, but they do not automatically guarantee legal compliance. Businesses remain responsible for obtaining appropriate consent, following applicable telemarketing rules and managing customer data correctly.
ElevenLabs Reports Early Results From Insurance and Banking Customers
Campaign Manager has been tested with businesses across several industries, including insurance, banking and e-commerce.
ElevenLabs says an insurance provider uses the platform to work through its daily lead list, automatically retrying people who could not initially be reached.
A European bank has also used it to contact potential customers interested in a new credit card programme.
The AI agent qualifies their interest and transfers relevant information to relationship managers, who can then continue the sales process.
The company also shared a performance statement from Jeremy O’Sullivan, CTO of The AA Ireland.
According to O’Sullivan, the organisation previously reached approximately 50% to 60% of its daily leads on a typical day. With Campaign Manager, it reported reaching 100% of its leads, alongside improved voicemail detection.
These figures are customer-reported results published by ElevenLabs, not independently audited performance measurements.
The results nevertheless illustrate the potential business case for automated follow-ups: reducing the number of leads that remain untouched because human teams cannot reach everyone during a working day.
Which Industries Could Use Campaign Manager?
ElevenLabs is targeting businesses that depend on repeated customer communication.
Its platform is designed to support several types of outbound workflows.
| Industry | Potential application |
|---|---|
| Banking | Credit-card prospecting and customer follow-ups |
| Insurance | Lead qualification and policy renewals |
| Telecommunications | Subscription renewals and retention |
| E-commerce | Abandoned-order follow-ups and customer surveys |
| Healthcare | Appointment-related communication and patient outreach |
| Recruitment | Candidate screening and interview scheduling |
| Customer service | Follow-ups on unresolved customer requests |
| Collections | Structured payment-related communication |
The system could be particularly valuable for organisations with large contact lists and clearly defined campaign outcomes.
However, sensitive industries such as banking and healthcare require additional attention to privacy, consent, identity verification and human oversight.
Phone Calls and WhatsApp Supported, Email and SMS Coming Soon
At launch, ElevenAgents Campaign Manager supports three communication options:
- Phone calls using AI voice agents.
- WhatsApp voice communication.
- WhatsApp messaging using approved message templates.
ElevenLabs says email and SMS channels are planned but are not yet available through Campaign Manager.
This multi-channel approach could eventually allow businesses to coordinate customer outreach across several communication methods.
For example, a business could use an AI voice agent for a conversation, WhatsApp for an approved follow-up and email for additional information.
However, each channel has different consent, privacy and communication requirements.
The platform’s documentation makes clear that outbound campaign compliance remains the responsibility of the business operating the campaign.
What Does the Launch Mean for the AI Voice Industry?
The launch reflects a broader evolution in the AI voice market.
Earlier AI voice products concentrated primarily on converting speech into text and generating natural-sounding responses.
More advanced systems now allow AI agents to interact with customers, access information, use connected tools and perform multi-step tasks.
Campaign Manager takes this development further by coordinating multiple interactions around a business objective.
Instead of simply answering an incoming customer call, an AI agent can manage an outbound relationship over time.
This moves AI voice technology closer to sales operations, customer relationship management and business process automation.
It also puts ElevenLabs in competition with companies developing automated calling and AI customer-engagement platforms.
The competitive advantage will depend on conversational quality, integration capabilities, reliability, campaign analytics and the ability to operate within different countries’ regulations.
The Bigger Picture
ElevenAgents Campaign Manager represents a shift from individual AI conversations towards outcome-driven customer communication. By combining automated calls, callbacks, conversation memory, contact management and analytics, ElevenLabs is attempting to automate the entire outbound outreach process rather than simply replacing a human caller with an AI voice. This could help businesses manage larger contact lists and reduce the number of leads that go untouched.
However, automated calling at scale also raises important questions about consent, customer privacy and unwanted communication. The platform’s calling windows, attempt limits and do-not-call controls are important safeguards, but businesses must still follow the regulations governing their customers’ locations. The long-term success of Campaign Manager will depend on whether companies can achieve measurable improvements in outreach while maintaining customer trust.
Frequently Asked Questions
1. What is ElevenAgents Campaign Manager?
It is an AI-powered outbound communication platform from ElevenLabs that manages calling campaigns, follow-ups, callbacks and contact outcomes using AI voice agents.
2. When did ElevenLabs launch Campaign Manager?
ElevenLabs announced Campaign Manager on November 9, 2026.
3. Can ElevenAgents make automated sales calls?
Yes. Businesses can use it for outbound sales campaigns, lead qualification, renewals, appointment confirmation and other customer communication activities.
4. Does Campaign Manager support WhatsApp?
Yes. It supports WhatsApp voice and WhatsApp messaging, in addition to conventional phone calls.
5. Does it support email and SMS?
Not at launch. ElevenLabs says email and SMS support are coming soon.
6. Can the AI remember previous customer conversations?
Yes. Campaign Manager carries context from earlier calls, including summaries and relevant conversation information, into subsequent interactions.
7. Can customers stop receiving AI calls?
Yes. The system supports campaign-specific do-not-call lists that update when a person requests that further contact stop.
8. How much does ElevenAgents Campaign Manager cost?
ElevenLabs did not disclose separate Campaign Manager pricing in its launch announcement. Businesses can contact its sales team for information about availability and commercial terms.
9. Is Campaign Manager available to developers?
Yes. Campaign creation, management and analytics can be accessed through the ElevenLabs API, allowing integration with existing business systems.
10. Can Indian businesses use ElevenAgents Campaign Manager?
The product announcement does not provide a country-by-country availability list. Indian businesses interested in using it should confirm availability and ensure their campaigns comply with applicable Indian telecom, privacy and consent requirements.
Looking Ahead
ElevenLabs is positioning Campaign Manager as a major step towards AI agents that can manage business communication from beginning to end. Its combination of natural voice conversations, automated follow-ups, contact history and campaign analytics could make it attractive to organisations with large sales and customer-service operations. Additional support for email and SMS could eventually make the platform more useful for businesses managing communication across multiple channels.
The bigger challenge will be ensuring that automated outreach remains useful rather than becoming another source of unwanted calls and messages. Businesses will need to establish appropriate consent procedures, calling limits and human-review processes while measuring the actual impact on customer conversions. If ElevenLabs can balance automation with responsible communication, Campaign Manager could become an important component of the emerging AI-powered customer engagement market.
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