India’s Food Safety and Standards Authority of India (FSSAI) has introduced a mandatory new logo for milk and dairy product packaging, with the requirement scheduled to take effect from July 1, 2028. The standardised symbol will feature a white milk droplet inside a blue square and must appear on the principal display panel of covered dairy products.
The new rule will apply to milk, milk products and composite milk products covered under India’s food safety regulations. It will affect dairy manufacturers, cooperatives, food processors and packaged dairy brands, which will need to update their packaging designs before the implementation deadline. The move is intended to establish a consistent visual identification mark and make it easier for consumers to recognise dairy products.
FSSAI Introduces Mandatory Blue-and-White Dairy Logo
The new requirement has been notified through the Food Safety and Standards (Labelling and Display) Second Amendment Regulations, 2026.
FSSAI issued the amendment on November 6, 2026, and it was published in the Gazette of India on November 9. The regulation amends the existing Food Safety and Standards (Labelling and Display) Regulations, 2020.
Under the amendment, all covered milk and milk products must display the prescribed logo on their packaging.
The symbol consists of a white droplet positioned inside a blue square. Unlike voluntary branding elements used by individual dairy companies, the new mark will be a standardised regulatory requirement.
The logo must appear on the principal display panel (PDP), which is the main area of a product package that consumers see when the product is displayed for sale.
The requirement will become mandatory from July 1, 2028, giving businesses time to redesign labels, update packaging artwork and prepare their production processes.
Which Dairy Products Will Need the New FSSAI Logo?
The regulation covers milk and milk products, including composite milk products, as defined under the applicable provisions of the Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011.
Common dairy products covered by the relevant standards include:
- Packaged milk
- Curd and yoghurt
- Paneer
- Ghee
- Butter
- Cheese
- Khoa
- Ice cream
- Flavoured fermented milk
- Other products covered under the applicable milk and milk product standards
The exact scope depends on the product definitions and classifications in the regulations. Businesses will need to assess their individual products against the relevant standards rather than assuming that every food containing a small quantity of milk automatically falls under the mandate.
Composite milk products are expressly included in the amendment.
The rule is therefore relevant not only to traditional dairy manufacturers but also to companies producing packaged foods classified under the applicable dairy standards.
FSSAI Specifies Logo Sizes Based on Packaging Dimensions
FSSAI has prescribed minimum dimensions for the logo according to the area of the principal display panel.
This means the symbol will become larger as the main display area of the packaging increases.
| Principal display panel area | Minimum blue square size | Minimum droplet height | Minimum droplet width |
|---|---|---|---|
| Up to 100 sq cm | 6 mm | 4.56 mm | 3 mm |
| Above 100 to 500 sq cm | 8 mm | 6.08 mm | 4 mm |
| Above 500 to 2,500 sq cm | 12 mm | 9.12 mm | 6 mm |
| Above 2,500 sq cm | 16 mm | 12.16 mm | 8 mm |
The dimensions establish minimum requirements rather than a single fixed logo size for every package.
For example, a small milk pouch with a principal display panel of up to 100 square centimetres will require a minimum 6 mm blue square. A larger dairy package with a display panel exceeding 2,500 square centimetres will need a minimum 16 mm square.
Manufacturers will need to preserve the prescribed proportions and appearance of the logo when incorporating it into packaging designs.
Why Has FSSAI Introduced a Standardised Dairy Logo?
The new identification mark is intended to create greater uniformity in how milk and dairy products are presented to consumers.
Dairy products are sold in numerous packaging formats, including pouches, cartons, bottles, tubs and containers. Different brands also use their own colours, symbols and product descriptions.
A standardised visual mark can make it easier for consumers to identify products that fall within the regulated milk and milk product categories.
The measure also forms part of FSSAI’s broader efforts to strengthen food labelling and improve consumer awareness.
However, the new logo should not be interpreted as a separate guarantee that a particular product is free from adulteration or contamination. Food businesses will continue to remain responsible for meeting applicable food safety, quality and labelling requirements.
The logo is an additional identification requirement, not a replacement for other mandatory declarations or compliance obligations.
Dairy Companies Get Until July 2028 to Update Packaging
The two-year transition period gives dairy businesses time to prepare for the new requirement.
Manufacturers will need to review their existing packaging designs and identify the products covered by the amendment.
The compliance process may involve:
- Reviewing product classifications under the applicable FSSAI standards.
- Identifying all packaging formats that require the new logo.
- Updating packaging artwork and label designs.
- Checking that the logo meets the minimum size requirements.
- Coordinating with packaging suppliers and printing companies.
- Updating inventory and production schedules before the deadline.
The requirement could affect a large number of product variants, particularly for companies selling milk, curd, paneer, butter, ghee and other dairy products in different pack sizes.
Dairy cooperatives and smaller regional manufacturers will also need to account for the change.
The transition period is particularly relevant for businesses with large existing packaging inventories, as they may need to plan packaging procurement carefully to avoid non-compliant stock after the new rules take effect.
New Rule Follows FSSAI’s 2025 Draft Proposal
The final amendment follows an earlier draft proposal issued by FSSAI in February 2025.
The authority invited objections and suggestions from stakeholders before finalising the regulation. The government said the feedback received was considered before the final amendment was notified.
The final regulations were issued with prior approval from the Central Government under the Food Safety and Standards Act, 2006.
The timeline is as follows:
| Regulatory milestone | Date |
|---|---|
| Draft amendment issued | February 17, 2025 |
| Final amendment notified | November 6, 2026 |
| Gazette publication | November 9, 2026 |
| Mandatory implementation | July 1, 2028 |
The amendment specifically inserts a new provision into Schedule I of the 2020 Labelling and Display Regulations.
It does not replace the existing food safety framework. Instead, it adds a new mandatory visual identification requirement for the specified dairy categories.
What the New Logo Means for Consumers
For consumers, the most visible change will be the appearance of the blue square and white droplet on dairy packaging from July 2028.
The standardised design should make the regulated dairy category easier to recognise across different brands and packaging formats.
Consumers will still need to check other important information, including:
- Manufacturing and expiry dates.
- FSSAI licence details.
- Ingredient declarations.
- Nutritional information.
- Storage and refrigeration instructions.
- Batch or lot identification.
The new symbol does not remove the need to check these details when purchasing milk and other dairy products.
The Bigger Picture
India’s packaged dairy market includes large cooperatives, established food companies and thousands of regional manufacturers. Introducing a common logo creates a consistent visual identification requirement across this diverse industry. It also gives businesses a clear deadline to update their packaging and compliance processes.
For FSSAI, the amendment represents another step towards standardising food labels and improving consumer understanding. Its effectiveness will depend on consistent implementation, clear communication and compliance across manufacturers of different sizes.
Looking Ahead
Dairy manufacturers will have until July 1, 2028, to comply with the new logo requirement. Companies are expected to review their packaging portfolios, update artwork and coordinate with suppliers to ensure that the prescribed symbol appears in the correct size on covered products.
For consumers, the blue-and-white droplet will become a familiar feature of milk and dairy packaging once the regulation takes effect. The change is primarily a labelling and identification measure, while existing food safety and quality standards will continue to apply.
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