Haldiram Snacks, one of India’s largest packaged snack and food companies, is planning to invest ₹1,000 crore to establish a new manufacturing facility in Odisha. The proposed plant will be developed in three phases and will manufacture savory snacks and baked products, with the state government having already approved the first phase involving an investment of ₹500 crore.
The exact location has not yet been finalized, although the facility is expected to come up in the Khordha-Kataka region. The proposed investment comes as Odisha seeks to build a larger food-processing ecosystem around its agricultural production, logistics infrastructure and growing manufacturing base. Haldiram’s is among several major food companies planning fresh investments in the state, with the broader Odisha FoodPro 2026 initiative attracting food-processing investment commitments of more than ₹6,000 crore.
Haldiram’s ₹1,000 Crore Odisha Investment Plan
Haldiram’s proposed Odisha project represents a major expansion of its manufacturing footprint. The company plans to invest the total ₹1,000 crore in three phases, although only the first phase has received approval so far.
The first phase carries an investment commitment of ₹500 crore and has been cleared by Odisha’s State Level Single Window Clearance Authority. The overall project is expected to become one of the larger snack and baked-goods manufacturing facilities in eastern India once all phases are developed.
Key Details Of The Proposed Plant
| Particular | Details |
|---|---|
| Company | Haldiram Snacks |
| Total proposed investment | ₹1,000 crore |
| Phase I investment | ₹500 crore |
| Number of phases | 3 |
| Main products | Savory snacks and baked products |
| Proposed location | Khordha-Kataka region |
| Exact site | Not finalized |
| Current status | Phase I approved |
| Expected significance | Major snack and baked-goods facility in eastern India |
The phased structure gives Haldiram’s the flexibility to expand manufacturing capacity progressively while developing its presence in a new regional production hub.
Why Odisha Is Important For Haldiram’s
The proposed facility would expand Haldiram’s manufacturing network beyond its established production locations.
Founded in Bikaner in 1937, the company subsequently expanded into Delhi and Nagpur and built manufacturing facilities in locations including Nagpur, Noida, Rudrapur, Delhi-NCR and Hooghly. Its product portfolio has also expanded significantly beyond traditional namkeens and sweets.
Today, the company’s portfolio includes Western snacks, ready-to-eat and frozen foods, bakery products and beverages alongside its traditional offerings.
An Odisha manufacturing base could therefore help Haldiram’s strengthen supply to eastern and potentially other markets while shortening the distance between production and consumers.
Haldiram’s Manufacturing Expansion
Haldiram's Established Manufacturing Base
↓
Nagpur | Noida | Rudrapur | Delhi-NCR | Hooghly
↓
New Odisha Facility
↓
Savory Snacks + Baked Products
↓
Stronger Eastern India Supply Chain
↓
Potential Domestic + Export Expansion
The company has not disclosed a final production capacity for the Odisha facility, so the eventual output and contribution to overall manufacturing capacity will depend on the development of the three planned phases.
First Phase Gets Government Approval
The Odisha government has already approved Haldiram’s first-phase investment of ₹500 crore through its single-window clearance mechanism.
The approval came as part of a broader package of 14 investment proposals across 10 districts. Together, those projects represent ₹2,780.1 crore of investment and have the potential to generate 14,104 jobs.
Haldiram’s is one of the largest food-processing projects within that package.
| Odisha Project | Investment |
|---|---|
| Haldiram Snacks | ₹500 crore |
| Prasol Chemicals | ₹450 crore |
| Mahanadi Coalfields railway siding | ₹405.35 crore |
| Syrma SGS Technology | ₹300 crore |
| Sahana Clothing | ₹251.45 crore |
| Shree Jagannath Ispat | ₹90.94 crore |
| New Generation Manufacturing | ₹80 crore |
| Haasvan Rasayan | ₹55 crore |
The projects span food processing, textiles, chemicals, pharmaceuticals, medical devices, electronics, steel and infrastructure, indicating that Odisha is attempting to diversify its industrial base rather than rely on a single sector.
Food Processing Becomes A Major Investment Theme
Haldiram’s is not the only national food brand planning to expand manufacturing in Odisha.
The state has attracted proposals from several other packaged-food companies, creating the potential for a broader food-processing cluster.
Balaji Wafers and Let’s Try have each proposed investments of ₹200 crore, while Beyond Snack has proposed ₹150 crore for a manufacturing facility. Coca-Cola has separately proposed a ₹300 crore expansion of an aerated-drinks facility.
Major Food And Beverage Proposals
| Company | Proposed Investment | Broad Category |
|---|---|---|
| Haldiram’s | ₹1,000 crore | Snacks and baked products |
| Coca-Cola | ₹300 crore | Aerated beverages |
| Balaji Wafers | ₹200 crore | Namkeen, wafers and convenience foods |
| Let’s Try | ₹200 crore | Packaged snacks |
| Beyond Snack | ₹150 crore | Packaged banana chips |
The concentration of investments could eventually create advantages beyond individual factories by supporting common suppliers, packaging companies, logistics providers, cold-chain operators and other ancillary businesses.
Odisha Wants To Build A Food-Processing Cluster
The state government is positioning food processing as a strategic manufacturing sector because Odisha has access to a broad range of agricultural commodities.
These include rice and other cereals, millets, cashew nuts, jackfruit, mango, sweet potato, turmeric, chilli, mushrooms, maize, spices and dairy products.
The government’s objective is to increase the amount of processing, packaging, branding and value addition taking place within the state.
Odisha’s Food-Processing Opportunity
| Resource | Potential Processing Opportunity |
|---|---|
| Rice and cereals | Packaged foods, snacks and ready-to-eat products |
| Millets | Healthy snacks and bakery products |
| Cashew | Packaged nuts and processed foods |
| Jackfruit | Ready-to-eat and processed products |
| Mango | Beverages, pulp and processed foods |
| Sweet potato | Snacks and processed foods |
| Turmeric and chilli | Spices and food ingredients |
| Dairy | Processed dairy products |
The state has also announced plans to establish five food parks, which could provide shared infrastructure and help connect agricultural producers with processing companies.
Manufacturing Could Strengthen Haldiram’s Supply Chain
A plant in Odisha could provide Haldiram’s with a more geographically distributed production network.
Food products are particularly sensitive to logistics costs because many packaged goods have relatively low selling prices compared with their transportation and distribution requirements. A production base closer to major consumption markets can potentially improve delivery times and reduce dependence on distant facilities.
The Odisha plant could also give Haldiram’s greater access to eastern India’s consumer markets while creating another manufacturing base from which products can be distributed nationally.
However, the company has not disclosed detailed production volumes, expected employment or the precise logistics savings associated with the project.
Investment Comes As Packaged Food Market Expands
Haldiram’s expansion also reflects the continuing growth of India’s packaged-food market.
Consumers are increasingly purchasing branded snacks, ready-to-eat foods, bakery products and other convenience products through supermarkets, modern retail outlets and e-commerce platforms. This creates an opportunity for established Indian food companies to expand beyond their traditional product categories.
Haldiram’s already has strong recognition in traditional Indian snacks and sweets. Expanding manufacturing capacity for savory snacks and baked products could help it participate more aggressively in categories where national and regional brands compete for increasingly diverse consumer demand.
Haldiram’s Product Portfolio
Traditional
├── Namkeens
└── Sweets
Expanded Portfolio
├── Western Snacks
├── Bakery Products
├── Ready-to-Eat Foods
├── Frozen Foods
└── Beverages
The Odisha plant is therefore not simply a capacity addition for traditional namkeens. Its planned focus on snacks and baked products fits with the company’s broader portfolio expansion.
Potential Impact On Jobs And Local Suppliers
Large food-processing facilities can have an economic impact beyond direct factory employment.
A manufacturing ecosystem typically requires raw-material suppliers, packaging manufacturers, transportation companies, warehouse operators, maintenance providers and other service businesses. Farmers and agricultural aggregators can also benefit if more locally produced commodities are purchased for processing.
The Odisha government has specifically emphasized the potential for food-processing companies, suppliers, farmers, logistics operators, cold-chain providers and smaller enterprises to operate around common infrastructure.
The exact number of jobs expected from Haldiram’s ₹1,000 crore project has not been disclosed in the latest announcement, so employment estimates should not be inferred from the broader 14-project package.
What The Investment Means For Odisha
For Odisha, Haldiram’s investment strengthens the state’s effort to attract nationally recognized consumer brands into manufacturing.
The state has historically had a strong industrial presence in mining, metals and heavy industry. The growing number of food-processing and consumer-goods proposals indicates an effort to broaden the economic base toward sectors that can connect more directly with agriculture, consumer demand and small businesses.
The combined investment commitments from Haldiram’s, Balaji Wafers, Let’s Try and Beyond Snack could help create a more visible packaged-food manufacturing cluster in the state.
The Bigger Picture
Haldiram’s ₹1,000 crore Odisha plan is part of a broader shift toward regional manufacturing and food processing in India. The company is adding capacity at a time when packaged-food consumption is expanding and when states are competing to attract investments that connect agriculture with manufacturing and consumer markets.
For Odisha, the project is significant because it combines a major national food brand with the state’s strategy of creating food-processing infrastructure. The first ₹500 crore phase has already received approval, while the remaining investment will depend on subsequent phases and project development. Alongside investments from Balaji Wafers, Let’s Try, Beyond Snack and other companies, the developments could help Odisha emerge as a more important food-processing hub in eastern India.
Looking Ahead
The immediate focus will be on finalizing the location of Haldiram’s facility and moving ahead with the ₹500 crore first phase. The company is expected to develop the project in three phases, ultimately taking the proposed investment to ₹1,000 crore. The final scale, employment generation and production capacity will become clearer as the project moves from approval to implementation.
For Haldiram’s, the Odisha plant could become an important part of its long-term manufacturing and distribution strategy, particularly as its product portfolio expands beyond traditional snacks and sweets. For Odisha, the larger opportunity is to build an integrated food-processing ecosystem in which agricultural commodities, manufacturers, logistics companies and suppliers operate closer together, creating more value within the state.
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