Urban Company has announced that its quick-service housekeeping platform InstaHelp has crossed 100,000 delivered orders in a single day, marking another major milestone in the rapid growth of India’s instant home services market. The company achieved the milestone on August 2, just five months after surpassing 50,000 daily bookings, highlighting the accelerating adoption of on-demand household services such as cleaning, dishwashing, laundry, and meal preparation.
According to Urban Company, InstaHelp crossed the 100,000 delivered orders mark at 5:54 PM on August 2, with the final tally for the day expected to be even higher. CEO and co-founder Abhiraj Singh Bhal said the milestone reflects strong consumer demand as well as the company’s focus on building a scalable business with sustainable unit economics rather than prioritizing growth at any cost.
InstaHelp Doubles Daily Orders in Five Months
The latest milestone demonstrates the rapid expansion of Urban Company’s newest business vertical.
Key highlights include:
- 100,000 delivered orders in a single day on August 2.
- Milestone reached just five months after crossing 50,000 daily bookings.
- Peak achieved at 5:54 PM, with the final daily count expected to be higher.
- Continued focus on customer retention, service quality, and service professional availability.
Growth Snapshot
| Metric | Milestone |
|---|---|
| Daily Delivered Orders | 100,000+ |
| Previous Milestone | 50,000 daily bookings |
| Time Taken to Double | About 5 months |
| Launch | March 2025 (pilot) |
Strong Growth Backed by Improving Operations
The announcement follows Urban Company’s Q1 FY27 results, which showed continued growth in InstaHelp despite ongoing investments in scaling the business.
During the quarter:
- InstaHelp completed 3.82 million orders.
- Orders increased from 2.67 million in Q4 FY26.
- Adjusted EBITDA loss per order improved to ₹346, compared with ₹447 in the previous quarter.
The company said it remains focused on improving unit economics while expanding the service across additional micro-markets.
Q1 FY27 Performance
| Metric | Q1 FY27 |
|---|---|
| Orders Completed | 3.82 million |
| Previous Quarter | 2.67 million |
| EBITDA Loss per Order | ₹346 |
| Previous Quarter Loss per Order | ₹447 |
CEO Emphasizes Sustainable Growth
Commenting on the milestone, CEO Abhiraj Singh Bhal said Urban Company continues to prioritize long-term business fundamentals.
According to Bhal:
- Consumer demand for InstaHelp continues to grow rapidly.
- Net Transaction Value (NTV) remains a key performance metric.
- Contribution per order is closely monitored to ensure sustainable expansion.
- The company is focused on building a durable business rather than chasing volume alone.
This reflects Urban Company’s broader strategy of balancing rapid growth with improving profitability.
Competition Intensifies in Instant Home Services
Order volumes are surging across on-demand platforms broadly, with Blinkit’s Q1 FY27 daily orders crossing 36 lakh as its dark store count topped 2,400.
The achievement comes as competition in India’s instant home services segment continues to heat up.
According to recent industry reports:
- Urban Company’s InstaHelp completed around 1.9 million orders in July.
- Rival Snabbit completed approximately 1.85 million orders during the month.
- Pronto crossed 1.25 million monthly bookings.
The rapid growth of all three platforms highlights increasing consumer demand for app-based, on-demand household services delivered within minutes.
What InstaHelp Offers
Urban Company launched InstaHelp as a pilot in Mumbai in March 2025 before expanding into selected micro-markets across major metropolitan cities.
The platform offers:
- House cleaning.
- Dishwashing.
- Laundry assistance.
- Meal preparation.
- Professional housekeeping services delivered within 10–15 minutes of booking.
Looking Ahead
Crossing 100,000 daily delivered orders marks another significant milestone for Urban Company’s InstaHelp, reinforcing the rapid emergence of instant home services as a high-growth segment within India’s consumer services market. Achieving this scale just five months after reaching 50,000 daily bookings demonstrates strong consumer demand and validates the company’s strategy of combining rapid service delivery with disciplined operational execution.
Looking ahead, Urban Company’s focus will shift toward sustaining this growth while improving profitability. As competition from players such as Snabbit and Pronto intensifies, success will increasingly depend on customer retention, service quality, operational efficiency, and the company’s ability to continue strengthening unit economics while expanding into new markets.
Frequently Asked Questions
How many daily orders has InstaHelp reached?
InstaHelp, Urban Company’s quick-service housekeeping platform, has crossed 100,000 delivered orders in a single day.
How quickly did InstaHelp double its daily orders?
The company reached the milestone on August 2, just five months after surpassing 50,000 daily bookings.
What services does InstaHelp offer?
InstaHelp offers on-demand household services such as cleaning, dishwashing, laundry, and meal preparation.
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