Lenskart is targeting annual eyewear volumes of 10 crore units in India, significantly increasing its current scale of approximately 3.2 crore units. The eyewear retailer announced the ambitious target as part of its broader strategy to make vision care more affordable and accessible across the country. Co-founder and CEO Peyush Bansal outlined the company’s plans while marking the first anniversary of its stock market listing.
Alongside its expansion target, Lenskart has announced two customer-focused initiatives. Effective November 12, the company has made blue-light filtering lenses standard on its glasses in India without charging customers extra. It will also provide free prescription glasses to the first one lakh eligible children on November 14, as part of its Children’s Day initiative.
Lenskart Sets 10 Crore Annual Eyewear Target
Lenskart currently serves approximately 3.2 crore eyewear units annually in India and wants to increase that figure to 10 crore units.
The target represents more than three times its existing annual volume and highlights the company’s ambitions in India’s largely underpenetrated eyewear market.
Peyush Bansal shared the target in a LinkedIn message marking one year since Lenskart’s stock market listing. He said the company had built a business worth approximately ₹10,000 crore, but its larger objective of making quality vision care accessible to more Indians remained unfinished.
According to Bansal, the company’s broader ambition is to help one billion people see clearly.
The expansion strategy is focused on increasing affordability, improving product innovation and reaching consumers who have limited access to quality eyewear.
India’s eyewear market offers considerable growth opportunities as millions of people require prescription glasses but do not regularly access professional eye examinations or affordable products.
Lenskart believes its manufacturing capabilities, retail network and technology investments can help address this gap.
Blue-Light Filtering Lenses Now Standard Without Extra Charges
One of the biggest customer-facing changes announced by Lenskart is the inclusion of blue-light filtering lenses as a standard feature on its glasses in India.
Previously, customers had to pay extra for the feature, making it an optional upgrade during the purchasing process.
From November 12, the company has removed this additional charge for eligible glasses.
Bansal explained that the decision followed customer feedback, particularly from parents purchasing their children’s first pair of spectacles.
He observed that some parents selected regular lenses instead of blue-light filtering options because of the additional cost.
The company now wants to remove that price barrier and make the feature available without requiring customers to upgrade their purchases.
Bansal also acknowledged that the scientific evidence surrounding the benefits of blue-light filtering lenses remains debated. However, he said customer feedback and demand influenced the company’s decision.
The move is part of Lenskart’s broader effort to simplify eyewear purchasing and make additional product features more accessible.
Lenskart to Provide Free Glasses to 1 Lakh Children
Lenskart has also announced a Children’s Day initiative under which it will provide free prescription glasses to the first one lakh eligible children across India.
The programme will take place on November 14 and cover children between five and 12 years of age.
Under the initiative, eligible children will receive selected frames and prescription lenses free of charge. Families will only need to pay ₹199 towards fitting charges.
The programme includes the following benefits:
| Initiative | Details |
|---|---|
| Beneficiaries | First 1 lakh eligible children |
| Age group | 5–12 years |
| Frames | Free selected frames |
| Prescription lenses | Free |
| Fitting charges | ₹199 |
| Free eye tests | Available for children aged 8–12 |
| Younger children | Prescription from an eye doctor required |
Children aged eight to 12 can also receive a free eye test at Lenskart stores. Children below eight years will need an existing prescription from an eye doctor.
Bansal said the initiative was motivated by the number of children whose eyesight problems remain undetected.
He shared an example of an 11-year-old girl who visited a Lenskart store for her first eye examination. Her eyesight was found to be minus six, and she had reportedly been struggling academically because of an undiagnosed vision problem.
The company believes improving access to eye examinations and affordable spectacles can help identify such problems earlier.
Manufacturing Investments to Support Affordable Eyewear
Lenskart’s expansion ambitions are closely connected to its investments in manufacturing, product development and technology.
The company has been working on innovations designed to reduce production costs while improving product quality.
Its initiatives include developing break-resistant rimless glasses, improving lens coatings and adopting Japanese resin technology.
Another important area is domestic manufacturing of progressive lenses, which are designed to correct multiple vision requirements through a single lens.
According to Bansal, Lenskart has spent years developing the technology needed to manufacture progressive lenses in India.
The company’s longer-term objective is to make a complete pair of glasses available at approximately ₹500.
This strategy could help the company reach customers who currently consider quality eyewear expensive.
By improving manufacturing efficiency and expanding production capacity, Lenskart wants to make affordable glasses available to a much larger section of the Indian population.
Lenskart’s Growth Following Its Stock Market Listing
The announcement comes one year after Lenskart made its stock market debut.
The company raised ₹7,278 crore through its initial public offering (IPO), which was subscribed 28.26 times in November 2025.
The IPO comprised a fresh issue of shares worth ₹2,150 crore and an offer for sale of approximately 12.75 crore shares by existing shareholders.
Since its listing, Lenskart has continued to focus on expanding its business and strengthening its position in India’s organised eyewear market.
Its growth strategy combines physical retail stores, online sales, eye-testing services and investments in manufacturing infrastructure.
The company is also working towards expanding access to eye care through technology and product innovation.
For Lenskart, increasing annual eyewear volumes to 10 crore units will require substantial improvements in production, distribution, customer acquisition and eye-testing capabilities.
The company sees its existing business scale as a foundation for addressing a much larger opportunity in the Indian market.
The Bigger Picture
Lenskart’s 10-crore-unit ambition reflects a larger opportunity in India’s eyewear industry, where affordability and access to professional eye care remain important challenges.
Unlike frequently purchased consumer products, eyewear is closely connected to healthcare needs. Millions of people require prescription glasses, but affordability, limited awareness and access to eye examinations can prevent them from getting appropriate vision correction.
Lenskart is attempting to address these challenges through affordable products, manufacturing investments and a growing retail network. Making blue-light filtering lenses standard and providing free prescription glasses to children are additional steps towards reducing purchasing barriers.
However, the company will need to balance affordability with profitability while significantly increasing its annual volumes. Its ability to scale manufacturing, maintain product quality and expand access to eye-testing services will determine how successfully it achieves its ambitions.
Looking Ahead
Lenskart’s immediate focus will be on implementing its new customer initiatives and expanding its presence across India. The company’s target of 10 crore eyewear units annually represents a significant increase from its current volume of approximately 3.2 crore units. Achieving this milestone will require continued investments in manufacturing, technology, distribution and customer experience.
For the Indian eyewear market, Lenskart’s strategy could increase competition around pricing, product innovation and accessibility. Its ambition to help one billion people see clearly also positions vision care as a central part of its long-term business strategy rather than simply another retail growth opportunity.
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