Maruti Suzuki India is targeting 25–30% year-on-year growth in SUV sales during FY27, aiming to sell around 700,000 SUVs as it strengthens its presence in India’s fastest-growing passenger vehicle segment. The company expects the momentum to be driven by the launch of the new Brezza, continued demand for its expanding SUV portfolio, and improving market share. The announcement comes as Maruti intensifies competition with rivals such as Tata Motors, Mahindra & Mahindra, Hyundai, and Kia in the compact and mid-size SUV segments.
The company unveiled the 2026 Maruti Suzuki Brezza at an introductory ex-showroom price starting at ₹7.40 lakh, featuring updated styling, new technology, enhanced safety features, and additional powertrain options. Maruti believes the refreshed Brezza will play a crucial role in expanding its SUV business and attracting customers upgrading from hatchbacks and sedans.
Maruti Targets Up to 30% SUV Sales Growth in FY27
According to company executives:
- Maruti aims to increase SUV sales by 25–30% in FY27.
- The company is targeting annual SUV sales of around 700,000 units.
- SUVs remain the fastest-growing segment in the Indian passenger vehicle market.
- The refreshed Brezza is expected to be one of the key growth drivers.
Growth Target Snapshot
| Item | Details |
|---|---|
| Company | Maruti Suzuki India |
| FY27 SUV Sales Growth Target | 25–30% |
| Target SUV Sales | Around 700,000 units |
| Key Growth Driver | New Maruti Brezza |
| Launch Price | Starts at ₹7.40 lakh (ex-showroom) |
2026 Brezza Receives Design and Feature Upgrades
The updated Brezza introduces several cosmetic and technology enhancements while retaining its position in the competitive sub-four-metre SUV category.
Key updates include:
- Refreshed front grille and bumper design.
- Updated alloy wheels.
- Larger touchscreen infotainment system.
- New connected-car features.
- Additional premium interior enhancements.
- Expanded safety equipment.
The SUV continues to compete with models such as the Tata Nexon, Hyundai Venue, Kia Sonet, Mahindra XUV 3XO, and Skoda Kylaq.
Key Highlights of the New Brezza
| Feature | Update |
|---|---|
| Exterior | Revised grille, bumper and alloy wheels |
| Interior | Larger infotainment display and upgraded cabin |
| Technology | Connected-car and convenience features |
| Safety | Additional driver assistance and safety upgrades |
| Starting Price | ₹7.40 lakh (ex-showroom) |
SUV Segment Remains Maruti’s Growth Engine
Maruti has steadily expanded its SUV lineup over the past few years with models including:
- Brezza
- Fronx
- Grand Vitara
- Jimny
The company has shifted greater focus toward SUVs as consumer preferences continue moving away from traditional hatchbacks toward higher-riding vehicles offering more space, features, and safety.
Executives indicated that the company expects Brezza to strengthen its position in the compact SUV segment while complementing other models in its portfolio.
Strong Competition in India’s SUV Market
India’s SUV segment has become increasingly competitive, with nearly every major automaker expanding its offerings.
Major competitors include:
- Tata Motors
- Mahindra & Mahindra
- Hyundai Motor India
- Kia India
- Toyota Kirloskar Motor
- Skoda Auto India
Manufacturers are competing through:
- New model launches.
- Advanced safety technologies.
- Connected-car features.
- Hybrid and CNG powertrains.
- Premium interiors and infotainment systems.
Why the New Brezza Matters
The Brezza has been one of Maruti Suzuki’s most successful SUVs since its original launch and remains an important contributor to the company’s sales volumes.
The refreshed model aims to:
- Attract first-time SUV buyers.
- Increase repeat purchases.
- Improve competitiveness against newer rivals.
- Expand Maruti’s SUV market share.
- Support overall passenger vehicle growth.
Looking Ahead
Maruti Suzuki’s target of achieving 25–30% SUV sales growth in FY27 highlights the company’s increasing reliance on the rapidly expanding SUV segment to drive overall business growth. With a goal of selling around 700,000 SUVs this fiscal year, the refreshed Brezza is expected to play a central role alongside models such as the Fronx, Grand Vitara, and Jimny in strengthening the company’s competitive position.
Looking ahead, the success of the new Brezza will depend on sustained consumer demand, competitive pricing, and its ability to differentiate itself through updated technology, safety features, and multiple powertrain options. As India’s SUV market continues to expand, Maruti Suzuki’s performance will be closely watched as it seeks to defend its leadership against increasingly aggressive domestic and global rivals.
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