Nike has signed a multi-year agreement to become the official kit partner for both the men’s and women’s Mumbai Indians teams in India, beginning with the 2027 season. The global sportswear company will supply match kits, training apparel and sportswear for players, coaches and technical staff, bringing its performance apparel to one of cricket’s most recognized franchise brands.
The partnership extends beyond matchday uniforms. Nike and Mumbai Indians plan to develop fan apparel and product campaigns inspired by Mumbai’s identity and culture, connecting cricket with everyday sportswear. While the financial terms of the agreement have not been disclosed, the deal represents a new commercial partnership for the franchise and a further investment by Nike in India’s cricket market.
Key Takeaways
- Multi-year agreement: Nike becomes Mumbai Indians’ official kit partner starting with the 2027 season.
- Men’s and women’s teams covered: The partnership includes both Mumbai Indians squads in India.
- Complete team apparel: Nike will supply match kits, training wear and sportswear for players, coaches and technical staff.
- Fan merchandise planned: Additional apparel will draw inspiration from Mumbai’s identity and team culture.
- New kits coming in 2027: The teams will unveil their Nike kits before their respective seasons.
- Financial details remain undisclosed: Neither party has publicly revealed the contract value or duration.
- Nike strengthens its cricket presence: The agreement expands the sportswear brand’s engagement with Indian cricket and its fans.
What Does the Nike–Mumbai Indians Deal Include?
Under the agreement, Nike will become the official kit partner for the men’s and women’s Mumbai Indians teams in India. The company will provide apparel for match play, training sessions and other team activities.
The partnership also covers coaches and technical staff, making it broader than a deal focused exclusively on players’ match uniforms. Nike says athletes and staff will begin wearing its team gear in October 2026, while the new kits will be revealed ahead of the 2027 seasons.
| Partnership detail | Announcement |
|---|---|
| Sportswear partner | Nike |
| Cricket franchise | Mumbai Indians |
| Agreement type | Multi-year kit partnership |
| Start of team seasons | 2027 |
| Teams covered | Men’s and women’s Mumbai Indians teams in India |
| Apparel supplied | Match kits, training wear and sportswear |
| Other activities | Fan apparel, product initiatives and storytelling |
| Financial terms | Not publicly disclosed |
The agreement gives Nike a direct connection to Mumbai Indians’ players and fan base. For the franchise, it brings a globally recognized sportswear company into its team apparel and merchandise ecosystem.
The partnership is not limited to the Indian Premier League men’s competition. It also includes the women’s team, extending the collaboration to Mumbai Indians’ participation in women’s franchise cricket.
Why Is Nike Partnering With Mumbai Indians?
Cricket has a large audience in India, and the Indian Premier League has developed into an important platform for sports marketing, merchandise and brand partnerships.
Mumbai Indians offers Nike access to an established franchise identity, a broad fan community and visibility across men’s and women’s competitions. The association gives the brand opportunities to showcase its apparel through professional athletes while reaching supporters who follow the teams throughout the season.
For Nike, the agreement is also part of its continued investment in cricket and the Indian sports market. The company has emphasized its interest in serving athletes, connecting with fans and encouraging the next generation to participate in sport.
Tarundeep Singh, Nike India’s general manager, said the partnership reflects the company’s commitment to athletes and the future of sport in India.
Mumbai Indians, meanwhile, has built its identity around developing talent and maintaining a strong relationship with its supporters, commonly known as the Paltan. The franchise sees the collaboration as an opportunity to connect cricket, sportswear and Mumbai’s cultural identity.
How the Deal Could Expand Mumbai Indians Merchandise
A key part of the agreement is the opportunity to develop products for supporters beyond the team’s match kits.
Nike and Mumbai Indians plan to introduce apparel and styles inspired by the team and the culture of Mumbai. These products could help supporters express their connection to the franchise outside stadiums and matchdays.
Official merchandise can also create commercial opportunities beyond sponsorship visibility. Fans may purchase jerseys, training-inspired apparel and other team-related products, while the franchise and its partners can use product launches to maintain engagement between seasons.
The companies have not yet announced the full merchandise range, launch dates or retail prices. Those details are expected to emerge closer to the 2027 seasons.
The commercial impact will depend on product design, pricing, availability and fan demand. A well-known sportswear brand may increase interest in official merchandise, but the partnership alone does not guarantee higher sales.
What the Partnership Means for Nike in India
Nike’s agreement with Mumbai Indians gives the company a prominent association with Indian franchise cricket at a time when sportswear brands are competing for visibility through athletes, teams and consumer products.
Sports partnerships can serve several purposes. They place a brand’s apparel in front of viewers, create opportunities for product launches and connect professional performance with consumer marketing. For Nike, Mumbai Indians offers a platform across both men’s and women’s cricket.
The deal may also help Nike connect its global sportswear identity with local culture. The planned apparel and storytelling initiatives are intended to draw on Mumbai’s energy and identity, rather than focusing exclusively on team uniforms.
However, the partnership’s financial contribution to Nike has not been disclosed. The companies have not provided figures for expected merchandise sales, sponsorship value or revenue attributable to the agreement.
What It Means for Mumbai Indians and Its Fans
For Mumbai Indians, the partnership places team apparel with a major international sportswear brand. Nike will provide performance clothing for the players and staff, while the franchise gains an opportunity to develop additional products for its supporters.
Fans will likely be particularly interested in the new kit designs. The teams are expected to unveil their Nike kits before their respective 2027 seasons, giving the companies a further opportunity to generate attention through product reveals and promotional campaigns.
The move also brings the men’s and women’s teams together under the same apparel partnership. This creates a consistent sportswear association across both squads, although their final kit designs and merchandise offerings may differ.
Supporters will need to wait for further details before comparing the new kits with previous versions. Prices, product availability and the range of official merchandise have not yet been announced.
The Bigger Picture
Nike’s Mumbai Indians partnership shows how sportswear companies are using major cricket franchises to connect performance apparel, fan merchandise and cultural marketing. The agreement covers both men’s and women’s teams, giving Nike visibility across competitions while providing Mumbai Indians with a new apparel partner for the 2027 season. The planned fan products could extend the relationship beyond matchday uniforms and into everyday sportswear.
The longer-term value of the deal will depend on how effectively both sides turn the partnership into products and experiences that fans want. The undisclosed contract value makes it difficult to assess the financial scale of the agreement, while merchandise prices and launch plans remain unknown. The new kits and related product releases ahead of the 2027 seasons will provide the first visible test of how the partnership translates into the market.
FAQs
1. When will Nike become Mumbai Indians’ official kit partner?
The multi-year partnership begins with the 2027 season. Nike says players and staff will start wearing its team gear in October 2026, while the new kits will be unveiled before the upcoming seasons.
2. Does the deal cover Mumbai Indians’ women’s team?
Yes. The agreement covers both the men’s and women’s Mumbai Indians teams in India.
3. What will Nike supply under the agreement?
Nike will provide match kits, training apparel and sportswear for players, coaches and technical staff.
4. How much is the Nike–Mumbai Indians deal worth?
The financial terms have not been publicly disclosed. Neither company has announced the contract value or exact duration of the multi-year agreement.
5. Will fans be able to buy Nike Mumbai Indians merchandise?
The partnership includes plans for fan apparel and additional products inspired by Mumbai and the team’s identity. The companies have not yet announced specific product prices or retail availability.
Looking Ahead
Nike and Mumbai Indians are expected to reveal their new kits ahead of the 2027 seasons, followed by further information about fan apparel and related product initiatives. Those launches will give supporters a clearer idea of how Nike plans to translate its sportswear identity into Mumbai Indians merchandise. The partnership also creates opportunities for the brand to connect with cricket audiences through athletes, team campaigns and fan-focused products.
For Nike, the agreement strengthens its presence in Indian cricket and provides a platform to engage with fans of both the men’s and women’s teams. For Mumbai Indians, it introduces a new apparel partner ahead of the 2027 season. The financial impact remains unknown, but the partnership combines a major sportswear brand with an established cricket franchise at the intersection of sport, merchandise and culture.
Get the day’s top stories in your inbox
One concise email. No spam, unsubscribe anytime.
