Nykaa has announced that it will acquire a 51% stake in premium skincare brand Aminu for up to ₹32 crore in cash, strengthening its presence in India’s fast-growing beauty and skincare market. The acquisition will be carried out through Nykaa’s wholly owned subsidiary, Nykaa Fashion Limited, and is expected to be completed in one or more tranches, subject to customary closing conditions. The deal aligns with Nykaa’s strategy of investing in emerging beauty brands with strong growth potential and expanding its portfolio of owned and partnered labels.
Founded in 2020, Aminu is a premium skincare brand focused on science-backed formulations designed for Indian skin types and climatic conditions. The company offers products across facial cleansers, serums, moisturizers, sunscreens, and targeted treatment solutions. By bringing Aminu into its portfolio, Nykaa aims to leverage its extensive omnichannel retail network, digital marketing capabilities, and customer base to accelerate the brand’s growth.
Nykaa to Acquire Majority Stake in Aminu
Under the transaction:
- Acquirer: Nykaa
- Target: Aminu
- Stake Acquired: 51%
- Deal Value: Up to ₹32 crore
- Mode of Payment: Cash
- Structure: Acquisition through Nykaa Fashion Limited
The acquisition gives Nykaa a controlling stake in Aminu while allowing the brand to continue operating with its existing identity and product focus.
Deal Snapshot
| Item | Details |
|---|---|
| Buyer | Nykaa |
| Target Company | Aminu |
| Stake Acquired | 51% |
| Deal Value | Up to ₹32 crore |
| Payment Method | Cash |
| Subsidiary Involved | Nykaa Fashion Limited |
Why Nykaa Is Investing in Aminu
The deal is part of a broader wave of stake acquisitions across Indian sectors this year, including Bain Capital’s move to buy a majority stake in Cello World for ₹3,000 crore.
The acquisition supports Nykaa’s long-term strategy of expanding its beauty ecosystem through investments in promising Indian brands.
Key objectives include:
- Expanding its premium skincare portfolio.
- Strengthening presence in high-growth skincare categories.
- Supporting innovation in science-backed beauty products.
- Leveraging Nykaa’s retail and digital distribution network.
- Building long-term value through majority ownership of emerging brands.
India’s skincare market has been growing rapidly, driven by increasing consumer awareness, premiumization, and rising demand for dermatologist-inspired products.
About Aminu
The acquisition comes as Nykaa’s core business keeps growing, after the company recently reported that its Q1 FY27 profit jumped 3.3x to ₹80 crore.
Aminu focuses on skincare products developed using scientifically formulated ingredients suitable for Indian consumers.
Its portfolio includes:
- Facial cleansers.
- Serums.
- Moisturizers.
- Sunscreens.
- Treatment-based skincare solutions.
The brand positions itself around ingredient transparency, efficacy, and products tailored to local skin concerns.
Strategic Benefits
| For Nykaa | For Aminu |
|---|---|
| Expands premium skincare portfolio | Access to Nykaa’s nationwide distribution |
| Adds high-growth beauty brand | Greater marketing and brand visibility |
| Strengthens owned-brand ecosystem | Faster product expansion |
| Supports long-term revenue growth | Access to capital for scaling operations |
Strengthening Nykaa’s Beauty Portfolio
Over the past few years, Nykaa has expanded beyond being an online beauty retailer by building a broader ecosystem of owned brands, exclusive partnerships, and strategic investments.
The company continues to focus on:
- Premium beauty and personal care.
- Dermatology-inspired skincare.
- Clean and science-backed beauty products.
- Omnichannel retail expansion.
- Private-label and portfolio diversification.
Acquiring emerging brands allows Nykaa to capture a larger share of the value chain while strengthening customer loyalty across beauty categories.
India’s Skincare Market Continues to Grow
The acquisition comes amid strong growth in India’s skincare industry, supported by:
- Rising disposable incomes.
- Growing awareness of skincare routines.
- Increased demand for premium beauty products.
- Expansion of online beauty retail.
- Higher adoption of science-backed formulations.
Consumers are increasingly seeking specialized skincare products addressing concerns such as pigmentation, acne, hydration, sun protection, and anti-aging, creating opportunities for niche premium brands like Aminu.
Looking Ahead
Nykaa’s acquisition of a 51% stake in Aminu for up to ₹32 crore reflects the company’s continued strategy of investing in emerging beauty brands with strong long-term growth potential. By combining Aminu’s science-led skincare portfolio with Nykaa’s extensive digital platform, omnichannel retail presence, and marketing capabilities, the company aims to accelerate the brand’s expansion while strengthening its position in India’s rapidly growing premium skincare market.
Looking ahead, the success of the acquisition will depend on Nykaa’s ability to scale Aminu’s distribution, expand its product portfolio, and build stronger brand recognition in an increasingly competitive beauty industry. As demand for premium and science-backed skincare continues to rise, the transaction could further reinforce Nykaa’s leadership in India’s beauty and personal care sector.
Frequently Asked Questions
How much is Nykaa paying for its stake in Aminu?
Nykaa will acquire a 51% stake in premium skincare brand Aminu for up to ₹32 crore in cash, carried out through its wholly owned subsidiary, Nykaa Fashion Limited.
Why is Nykaa acquiring Aminu?
The acquisition strengthens Nykaa’s presence in India’s fast-growing beauty and skincare market and aligns with its strategy of investing in emerging beauty brands with strong growth potential.
How will the Aminu acquisition be completed?
The acquisition is expected to be completed in one or more tranches, subject to customary closing conditions.
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