Paisabazaar, the consumer-finance marketplace owned by PB Fintech, is targeting 30% of its revenue from non-credit products within the next two years as it expands into investments and financial advisory services. The company has traditionally focused on helping customers compare and obtain personal loans and credit cards. It is now adding mutual funds, bonds, fixed deposits and other financial services to build a broader platform for consumers managing both borrowing and savings.
The strategy is designed to increase customer engagement beyond individual credit transactions and create additional revenue streams. Paisabazaar expects monthly investments through its bonds and mutual fund offerings to reach a run rate of ₹100 crore by March 2027. CEO Santosh Agarwal also said the company plans to introduce AI-powered investment guidance, aiming to make personalised financial advice accessible to middle-income customers who may not receive dedicated relationship-management services from traditional banks.
Key Takeaways
- Revenue target: Paisabazaar aims for non-credit products to contribute 30% of revenue within two years.
- Investment run rate: The company targets ₹100 crore in monthly investments through bonds and mutual funds by March 2027.
- New offerings: Its portfolio includes fixed deposits, corporate bonds and mutual funds, alongside existing credit products.
- AI-led advisory: The company plans to use artificial intelligence to personalise investment guidance at scale.
- Customer base: Paisabazaar has around 30 lakh monthly active users and more than one crore active customers, according to Moneycontrol.
- Strategic objective: The platform wants to move beyond loan and credit-card origination toward a broader consumer financial-services business.
Paisabazaar Plans to Diversify Beyond Loans and Credit Cards
Paisabazaar’s core business has been built around helping consumers compare credit products from banks and non-banking financial companies. Customers can use the platform to review loan offers, compare terms and apply for suitable financial products.
The company is now expanding into products that help consumers save and invest money rather than borrow it. The shift includes fixed deposits and corporate bonds, introduced in 2025, followed by mutual funds in 2026.
The expansion reflects an effort to serve more of a customer’s financial life. A person who visits Paisabazaar to compare a personal loan may also need a fixed deposit, a mutual fund investment or guidance on building savings. Offering these services could encourage customers to return to the platform more frequently rather than using it only when they need credit.
According to Moneycontrol, CEO Santosh Agarwal said the company wants to evolve from a credit-origination platform into a broader consumer financial-services platform.
The new revenue target is ambitious because investment products have different business economics from credit distribution. Loan and credit-card platforms can earn revenue from their relationships with lenders and the products they distribute. Investment products may generate commissions or other fees, but the economics depend on product type, customer balances, regulatory requirements and the scale of transactions.
Paisabazaar will need to build sustained investment activity if it wants non-credit products to become a substantial contributor to its overall revenue.
What Paisabazaar’s 30% Non-Credit Revenue Target Means
The 30% target represents a strategic shift in the company’s expected revenue mix. Rather than depending primarily on credit-related services, Paisabazaar wants investments and other non-credit offerings to contribute a much larger share of its business.
The company has not provided a complete breakdown in the report of its current non-credit revenue base or the precise revenue contribution expected from each new product. As a result, the target should be understood as a management ambition rather than a confirmed forecast of future financial performance.
| Strategic metric | Paisabazaar’s reported plan |
|---|---|
| Non-credit revenue contribution | 30% within two years |
| Monthly investment run rate | ₹100 crore by March 2027 |
| Main investment products | Mutual funds, bonds and fixed deposits |
| Planned service expansion | AI-powered financial advisory |
| Target customer segment | Middle-income consumers and self-employed users |
Source: Moneycontrol reporting and statements attributed to Paisabazaar management. Targets are not guaranteed outcomes.
The revenue target and investment run rate measure different things. Revenue is the income Paisabazaar earns from its business activities, while monthly investment volume represents the value of investments made through its platform. A higher investment volume does not translate directly into an equivalent amount of revenue.
For example, a platform distributing mutual funds may earn a commission based on assets or transactions, depending on the arrangement. Bond and fixed-deposit distribution have different commercial structures. The amount Paisabazaar ultimately earns will depend on product mix, fees, repeat customer activity and operating costs.
The distinction will be important when evaluating progress toward the 30% goal.
Bonds and Mutual Funds Become Key Growth Areas
Paisabazaar’s investment expansion began with bonds and fixed deposits in May 2025. It subsequently introduced mutual funds, with the service going live around the first week of August 2026, according to Moneycontrol.
The company reported that its bonds platform was seeing investments of around ₹20 crore in its second month of operations. It aims to raise the combined monthly investment run rate from bonds and mutual funds to ₹100 crore by March 2027.
This would represent a significant increase from the reported early activity on the bonds platform, although the comparison is not like-for-like because the ₹100 crore goal covers both bonds and mutual funds.
Mutual funds offer customers access to professionally managed investment portfolios, while bonds provide exposure to debt instruments with different issuers, maturities and risks. Fixed deposits provide another savings option, generally with a specified interest rate and tenure.
These products appeal to different financial needs, but they also require clear explanations of risks, liquidity, fees and expected returns. Mutual funds are market-linked and do not guarantee returns. Corporate bonds carry issuer credit risk, while fixed deposits have terms and conditions that vary by institution.
For Paisabazaar, providing a range of options could help customers compare products in one place. The challenge will be to ensure that customers understand the differences and receive suitable information rather than being encouraged to choose products solely because they are available on the platform.
AI-Powered Investment Advice Is the Next Step
Paisabazaar plans to introduce an advisory layer that helps customers decide where to invest based on their financial goals and investment horizons. The company intends to use AI to make personalised guidance available to a wider audience.
Traditional wealth-management services often rely on relationship managers who work directly with clients. That model can be expensive for customers with smaller investment portfolios, because the cost of providing individual support may be difficult to recover through fees.
A digital model can potentially serve more customers at a lower cost. AI systems may help organise financial information, explain products, support goal-based planning and make recommendations more accessible.
However, financial advice is a sensitive use case for AI. A useful system must account for a customer’s financial goals, investment horizon, risk tolerance, existing obligations and ability to absorb losses. It should also explain uncertainty and distinguish between factual product information and projections.
Regulatory compliance will be important. The type of advice Paisabazaar offers, the products it recommends and the way it earns commissions may affect its obligations under applicable financial regulations. Customers should be able to understand whether a recommendation is influenced by a commercial relationship with a product provider.
AI can help make information easier to access, but it cannot eliminate investment risk or guarantee suitable outcomes for every customer.
Why Middle-Income and Self-Employed Customers Matter
Paisabazaar is targeting consumers who may not have access to dedicated financial advisers through traditional banking relationships. Agarwal described the company’s intended role as similar to a bank relationship manager for customers with annual incomes of ₹5 lakh to ₹15 lakh.
The segment includes salaried workers, small-business owners and self-employed people who may need help managing irregular income, saving for future goals and choosing financial products.
Moneycontrol reported that nearly 35% of Paisabazaar’s customer base is self-employed, compared with around 15% of mutual fund investors nationally, according to figures cited by the company. The difference suggests an opportunity to design investment products and processes around customers whose cash flows may not follow a predictable monthly pattern.
Paisabazaar offers daily systematic investment plans, or SIPs, which allow customers to invest smaller amounts more frequently than a traditional monthly SIP. The company says users can pause daily investments when cash flow becomes tight, such as toward the end of the month.
The model could help some customers build an investment habit gradually. However, frequent investing is not automatically better than monthly investing, and customers should choose a schedule that fits their income, expenses and financial goals.
PB Fintech Faces Pressure in Its Core Business
Paisabazaar’s diversification plans come as its parent, PB Fintech, faces regulatory uncertainty in its broader insurance business through Policybazaar.
Moneycontrol reported that a proposal from the Insurance Regulatory and Development Authority of India to curb high commissions could affect Policybazaar’s profitability. Policybazaar accounts for more than 85% of PB Fintech’s revenue, according to the report.
This creates an important strategic backdrop. Expanding Paisabazaar’s non-credit products could help PB Fintech develop additional sources of income over time, although the new business is still at an early stage and is not an immediate substitute for the group’s established operations.
Diversification can reduce reliance on a single revenue source, but its benefits depend on the size, profitability and stability of the new business. Building investment distribution and advisory services also requires technology investment, customer education, compliance and effective product partnerships.
The market will therefore need to distinguish between the strategic value of diversification and the financial contribution it has actually delivered so far.
The Bigger Picture
Paisabazaar’s move reflects a wider trend in Indian fintech, where platforms are trying to build longer-lasting customer relationships rather than relying on one-off loan or credit-card transactions. Adding investments, deposits and financial guidance could help a platform serve consumers across borrowing, saving and wealth-building needs. The combination may also create opportunities to use customer engagement and technology to make financial products easier to compare.
The key test will be whether Paisabazaar can turn that broader offering into recurring revenue while maintaining customer trust. The ₹100 crore monthly investment target is an operational milestone, while the 30% non-credit revenue goal is a longer-term business objective. Neither is guaranteed, and both will depend on adoption, product economics, regulatory compliance and the quality of the customer experience.
Looking Ahead
Paisabazaar’s near-term focus will be on increasing investment activity through its bonds and mutual fund platforms and introducing AI-powered advisory services. Monthly investment volumes, repeat customer activity and the rollout of its advisory offering will help indicate whether the strategy is gaining traction. Investors will also want clearer disclosures on the revenue generated by each product category and the costs involved in serving customers.
Over the next two years, the company will need to demonstrate that non-credit products can become a meaningful and profitable part of its business rather than simply increasing app engagement. Its ability to support middle-income and self-employed customers with transparent, appropriate financial information could be a competitive advantage. But the ultimate measure of success will be sustained revenue growth, customer trust and a clear contribution to PB Fintech’s financial performance.
Frequently Asked Questions
1. What is Paisabazaar’s non-credit revenue target?
Paisabazaar aims for non-credit products to contribute 30% of its revenue within the next two years, according to CEO Santosh Agarwal’s comments to Moneycontrol.
2. Which investment products is Paisabazaar offering?
The platform has expanded into fixed deposits, corporate bonds and mutual funds, in addition to its established credit-related services.
3. What is Paisabazaar’s monthly investment target?
The company aims for investments through its bonds and mutual fund offerings to reach a monthly run rate of ₹100 crore by March 2027.
4. How does Paisabazaar plan to use AI?
It plans to introduce an advisory layer that uses AI to help customers evaluate investment options based on financial goals and investment horizons.
5. What is a daily SIP?
A daily systematic investment plan allows a person to invest a smaller amount each day instead of making one investment each month. Customers should select a schedule that fits their finances and remember that mutual fund returns are not guaranteed.
6. Why is Paisabazaar expanding beyond credit?
The company wants to serve more of its customers’ financial needs, increase engagement and develop additional revenue streams beyond loan and credit-card distribution.
7. Does the 30% target mean investment products will generate 30% of revenue immediately?
No. It is a target for the next two years. Investment products are still at an early stage, and the final contribution will depend on adoption, revenue per transaction and operating costs.
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