Roku is exiting the smart home hardware market, ending a four-year effort to expand beyond streaming devices and televisions. The company has confirmed that it plans to wind down sales of its smart home products, including security cameras, video doorbells, smart lights, plugs and home monitoring equipment, as it redirects its attention toward its core streaming platform.
The decision was confirmed on November 11, 2026, following reports by technology newsletter Lowpass and Engadget. Roku says it will continue providing support and services for products customers already own, although it has not announced how long that support will remain available. The move comes shortly after Fox Corporation completed its $22 billion acquisition of Roku, although reporting indicates that the company’s retreat from smart home hardware had started months before the acquisition closed.
Why Is Roku Leaving the Smart Home Market?
Roku entered the smart home business in October 2022, introducing affordable connected devices designed to work alongside its streaming players and televisions.
The strategy was intended to expand Roku’s ecosystem beyond entertainment. By selling cameras, doorbells, lighting products and smart plugs, the company could encourage customers to use more Roku services while creating additional opportunities for hardware sales and subscriptions.
However, the smart home business never became a major part of Roku’s overall strategy.
A Roku spokesperson confirmed the decision, explaining that the company wanted to sharpen its focus on its core mission of becoming the leading streaming platform.
The company did not provide a detailed financial explanation for the exit or disclose how much revenue its smart home products generated.
The timing also follows several months of signs that Roku was reducing its commitment to the category. Its smart home products gradually disappeared from retail stores, and the company stopped highlighting the business in its investor communications earlier in 2026.
Which Roku Smart Home Products Are Being Discontinued?
Roku’s smart home portfolio included several categories of connected devices, with many products designed to compete in the affordable home security and automation market.
The lineup included:
- Indoor and outdoor security cameras.
- Wireless video doorbells and chimes.
- Smart light bulbs and LED light strips.
- Smart plugs and connected switches.
- Home monitoring systems and related accessories.
Roku initially entered the market using products manufactured by Wyze and sold under the Roku brand through a white-label arrangement. It later introduced additional camera products under its own branding.
As the wind-down progresses, most products have disappeared from normal retail availability or are listed as out of stock.
According to reporting by Lowpass, only two products remained available through Roku’s online store when the exit was announced: the Indoor Camera 360° and the Video Doorbell & Chime. These were being offered as special deals while existing inventory was cleared.
The company has not announced a specific date for when all remaining sales will end.
Roku Promises Continued Support for Existing Customers
Although Roku is stopping sales of smart home hardware, it has not announced an immediate shutdown of its existing products or services.
The company says it will continue providing support and services for Roku Smart Home products already owned by customers.
However, the announcement leaves several important questions unanswered.
Roku has not specified how long it will continue providing:
- Software and firmware updates.
- Cloud services for security cameras and doorbells.
- Video recording and storage features.
- Smart home application support.
- Warranty and repair services.
- Paid smart home subscriptions.
This uncertainty is important because many connected devices rely on cloud infrastructure and mobile applications to provide their main functions.
A security camera may continue to operate for some time after hardware sales stop, but its usefulness could eventually be affected if the manufacturer discontinues the software, cloud storage or security updates required to operate it.
For now, customers should not assume that their existing devices will stop working immediately. Roku has explicitly promised continued support, but the duration of that commitment remains unclear.
Roku’s Financial Performance Adds Context to the Decision
The withdrawal comes as Roku faces increasing costs in its hardware business.
In its third-quarter 2026 financial results, the company reported that device revenue increased 33% year over year. However, hardware losses more than doubled, rising from $22.9 million to $48.6 million.
Roku attributed much of the pressure to higher memory component costs.
These figures cover Roku’s broader device business, including its streaming players and televisions. They should not be interpreted as losses generated exclusively by smart home products.
The distinction matters because Roku’s connected television platform and advertising business remain much larger parts of its operations.
| Business indicator | Q3 2026 |
|---|---|
| Total company revenue | Approximately $1.5 billion |
| Device revenue growth | 33% year over year |
| Hardware losses | $48.6 million |
| Hardware losses in Q3 2025 | $22.9 million |
| Increase in hardware losses | More than 100% |
Roku’s wider business model relies heavily on advertising, subscriptions and its streaming platform rather than simply selling connected devices.
Concentrating resources on these areas could allow the company to focus on businesses that are more closely connected to its core platform strategy.
Fox Acquisition Adds a New Chapter to Roku’s Strategy
Roku’s decision comes days after Fox Corporation completed its $22 billion acquisition of the streaming company on November 6, 2026.
The acquisition places Roku within Fox’s broader digital platform strategy, which includes streaming service Tubi and other digital media operations.
Roku brings a substantial connected television ecosystem, giving Fox a larger presence in the distribution and advertising side of streaming.
However, the smart home withdrawal should not automatically be attributed to Fox’s ownership. Reporting indicates that Roku had been gradually reducing its investment in the category before the acquisition was completed.
The timing nevertheless highlights how the company’s strategic priorities are changing as it enters a new ownership structure.
For Fox, Roku’s streaming operating system, advertising technology and connected television audience are central strategic assets. Its smart home accessories business was a much smaller part of the overall operation.
What Does the Decision Mean for the Smart Home Market?
Roku’s exit removes another affordable hardware option from the increasingly competitive smart home market.
The company had positioned its cameras, doorbells and lighting products as relatively inexpensive alternatives to products from Amazon, Google and other connected home manufacturers.
Its products also benefited from integration with Roku televisions, streaming devices and mobile applications.
With Roku winding down sales, customers looking for new smart home equipment will increasingly have to consider other manufacturers and ecosystems.
Companies such as Amazon, Google and Wyze remain important competitors in connected cameras, doorbells and home automation.
For consumers, compatibility will be an important consideration when choosing replacement products. Before purchasing another smart home system, customers should check whether it supports their existing devices, preferred voice assistants and local storage requirements.
The Bigger Picture
Roku’s withdrawal illustrates the challenges facing technology companies that expand into hardware categories outside their core businesses. Building a connected device ecosystem requires more than selling affordable cameras and smart plugs. Companies must also maintain software, cloud infrastructure, security updates, customer support and long-term compatibility.
Roku’s original strategy attempted to connect home automation with its established streaming platform. However, the company is now choosing to concentrate on the areas where it has a stronger market position and clearer strategic advantages.
The decision also highlights the importance of long-term software support in the smart home industry. Customers purchasing connected devices increasingly depend on manufacturers to maintain the services that make those products useful long after the initial sale.
Looking Ahead
Roku’s immediate priority will be winding down remaining smart home hardware sales while continuing to support existing customers. The company still needs to clarify how long it will maintain cloud services, software updates, subscriptions and warranties. Those details will determine how much confidence existing customers can place in the long-term usability of their devices.
For Roku, the move represents a narrower business strategy focused on streaming, connected televisions and advertising. For the broader smart home market, it creates an opportunity for competing manufacturers to attract customers looking for affordable connected devices. The longer-term impact will depend on how Roku handles its existing customer base and whether its new ownership structure leads to further changes in the company’s product strategy.
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