Bengaluru-based smart kitchen technology company Beyond Appliances has raised ₹110 crore ($11.4 million) in a Series B funding round led by existing investor Fireside Ventures. Dharana Capital and other investors also participated in the round, which comes as the startup prepares to increase manufacturing capacity, expand its product portfolio and build a larger offline distribution network.
The company plans to use the fresh capital primarily for research and development, a new manufacturing plant and new kitchen-appliance categories. Beyond Appliances currently sells Android and Plug-N-Play chimneys, smart hobs and cooktops and plans to expand its offline presence from four cities to 14 over the next three years, while targeting ₹500 crore in annual recurring revenue over the same period.
Key takeaways
- Beyond Appliances has raised ₹110 crore in Series B funding.
- Fireside Ventures led the round, continuing its backing of the company.
- Dharana Capital and other investors participated.
- The startup plans to build a new manufacturing plant.
- It is increasing investment in R&D and product engineering.
- The company expects to enter the oven category within nine to 12 months.
- Beyond Appliances currently operates manufacturing facilities in Delhi NCR and Bengaluru and says around 90% of its products are made in-house.
- Its offline presence is currently concentrated in Delhi, Mumbai, Bengaluru and Hyderabad, with expansion planned to 10 additional cities.
- The company reported ₹40 crore in net revenue in FY26, according to founder and CEO Eshwar K. Vikas.
- It is targeting ₹500 crore in ARR within three years.
Fireside doubles down on its existing bet
The latest fundraise marks another investment by Fireside Ventures, which has backed Beyond Appliances from an early stage.
The company previously raised around $2 million in seed funding in November 2024, followed by a $4 million Series A in August 2025. Fireside led both rounds, with Dharana Capital participating in the Series A.
The Series B is therefore significant not only because of its size but because the existing lead investor has continued to support the company as it moves from product development toward manufacturing and distribution scale.
The three disclosed rounds since November 2024 amount to roughly ₹162 crore, based on reported round sizes.
For Fireside, the investment fits its broader consumer-brand strategy: identify companies early, help them establish product-market fit and then provide additional capital as they build manufacturing and distribution capabilities.
What will Beyond Appliances do with the money?
The company has identified three major areas for the new capital.
1. Build a new manufacturing plant
Beyond Appliances plans to establish another manufacturing facility as it prepares for higher production volumes.
According to Inc42, the company is evaluating a location in South or West India for the new facility. It currently has two facilities, in Delhi NCR and Bengaluru, and says about 90% of its products are manufactured in-house.
This is an important part of the company’s strategy because hardware startups face a different scaling challenge from software companies.
A software company can often add customers without proportionately increasing physical production capacity.
An appliance company cannot.
If demand rises, it needs factories, components, quality-control systems, inventory and distribution infrastructure.
The new plant is therefore intended to create manufacturing capacity ahead of the company’s planned product and geographic expansion.
2. Increase R&D and product engineering
The company also intends to step up investment in research and development.
CEO and co-founder Eshwar K. Vikas told ETEntrepreneur that the company’s existing products—including Plug-N-Play and Android chimneys, smart hobs and cooktops—have provided validation for its technology-led approach.
The next phase will involve developing products around how Indian households actually use their kitchens.
That could mean improving existing products as well as introducing entirely new appliance categories.
The company expects to launch a new oven-related category within the next nine to 12 months, according to Vikas.
Beyond Appliances is moving beyond chimneys
The company’s current product portfolio includes:
- Android-powered chimneys
- Plug-N-Play chimneys
- Smart hobs
- Cooktops
- Cube Chimney
Its flagship Android chimney combines conventional kitchen ventilation with a built-in display and software features.
According to Inc42, the product can provide access to entertainment applications, cooking reminders and grocery-list functions through integrations with quick-commerce services such as Zepto and Blinkit. It also includes the company’s Chef Verse recipe platform and 3D suction technology.
The strategy is to turn the kitchen appliance from a standalone piece of hardware into a more connected household product.
That puts Beyond Appliances in a category that sits between traditional consumer durables and consumer technology.
The company is betting that Indian consumers will pay for appliances that combine physical functionality with software, connectivity and convenience.
Ovens could become the next major category
The company’s planned move into ovens represents a meaningful expansion of its addressable market.
Beyond Appliances has not disclosed the final product specifications or launch pricing, but management expects the new category to arrive within nine to 12 months.
The move also gives the company an opportunity to use the R&D and manufacturing capabilities built around its existing portfolio.
Rather than remaining a specialist chimney brand, Beyond Appliances wants to become a broader smart kitchen appliances company.
That distinction is important for the company’s ₹500 crore revenue ambition.
A single product category would make that target significantly harder to achieve. Expanding into multiple kitchen categories gives the company more opportunities to increase the average value of each customer relationship and build a larger distribution network.
Revenue has reached ₹40 crore
Beyond Appliances reported ₹40 crore in net revenue for FY26, according to figures shared by Vikas with Inc42. The founder did not disclose the company’s bottom-line performance in that interaction.
The ₹110 crore Series B is therefore substantial relative to the company’s current revenue base.
The capital raised is about 2.75 times FY26 net revenue.
That does not mean the company is overfunded or that the investment is equivalent to revenue. Venture capital is intended to finance future growth, and hardware companies often require significant upfront investment in manufacturing, inventory and product development.
The important question is whether the new capital allows Beyond Appliances to increase revenue rapidly enough to justify the expansion.
The ₹500 crore target requires aggressive scaling
Beyond Appliances is targeting ₹500 crore in annual recurring revenue within three years.
Compared with FY26 net revenue of ₹40 crore, that represents a very substantial expansion.
| Metric | Current / reported | Three-year target |
|---|---|---|
| FY26 net revenue | ₹40 crore | — |
| Annual recurring revenue | — | ₹500 crore |
| Offline city presence | 4 cities | 14 cities |
| Manufacturing facilities | 2 | 3 planned |
| New category | Existing portfolio | Ovens/new kitchen categories |
| Retail/customer touchpoints | ~300–400 reported | 1,500–2,000 targeted |
The ₹500 crore figure is management’s target rather than an independently validated forecast.
Reaching it would require several things to happen simultaneously: new products must find demand, manufacturing capacity must ramp, offline distribution must expand, customer acquisition must remain efficient and the company must maintain product quality as volumes rise.
Offline expansion is becoming a priority
Beyond Appliances currently operates through a combination of its own D2C platform, online marketplaces, offline retail and experience centres.
Its offline experience centres are currently located in Delhi, Mumbai, Bengaluru and Hyderabad.
The company plans to expand into 10 additional cities over the next three years.
Inc42 reported that around 60% of its sales currently come online, with the balance coming through offline channels. The company said it has around 300–400 customer touchpoints across general trade, alternate trade and exclusive outlets and wants to increase that network to around 1,500–2,000 touchpoints.
This shift is important for a category such as kitchen appliances.
Consumers often want to see a chimney, hob or cooktop physically before buying it. Installation requirements, dimensions, suction performance, materials and appearance can all influence the purchase.
A larger offline network could therefore complement the company’s online sales rather than replace them.
Referrals account for 15% of revenue
Beyond Appliances says customer referrals are already an important part of its business.
The company reported that approximately 15% of revenue comes through customer referrals. It also said its marketplace market share has doubled over the past year.
Referral-driven sales can be particularly valuable for consumer durable companies because customers often rely on recommendations when choosing expensive household products.
However, the company still needs to demonstrate that this traction can translate into repeatable acquisition at a much larger scale.
The expansion into offline retail could provide another source of customer discovery while reducing dependence on digital marketplaces.
The manufacturing strategy differentiates the startup
One of Beyond Appliances’ key strategic choices is its emphasis on in-house manufacturing.
The company says it currently manufactures around 90% of its products itself.
For an appliance startup, this can provide greater control over product engineering, quality and the speed at which new designs can move from development into production.
It can also create additional complexity.
Running manufacturing facilities requires capital expenditure, procurement capabilities, quality control, workforce management and utilisation discipline.
The new factory therefore represents both an opportunity and an execution challenge.
If production volumes grow as planned, greater manufacturing capacity can support margins and availability. If demand grows more slowly, the company could be left carrying higher fixed costs.
Why investors are backing smart kitchen appliances
Beyond Appliances is raising capital at a time when several Indian consumer-tech companies are trying to modernise traditional home products.
The broader opportunity comes from a combination of rising household appliance penetration, premiumisation, connected devices and consumers becoming more comfortable with technology integrated into everyday products.
Kitchen appliances are particularly interesting because the category has traditionally been dominated by large consumer-durable companies.
Startups are attempting to compete by focusing on narrower use cases and adding technology to products that were previously largely mechanical.
That creates a potential opening for brands that can combine design, functionality and software without making the products unnecessarily complicated.
Beyond Appliances is not just a D2C story
The company’s strategy is gradually moving beyond the typical direct-to-consumer playbook.
Its sales currently span D2C, online marketplaces, offline retail and experience centres.
The planned move from four cities to 14 cities indicates that management sees physical distribution as an important part of the next growth phase.
This could also make the business more attractive to strategic investors or larger consumer-durable companies in the future, although there is no announced acquisition or strategic transaction.
For now, the immediate goal is to build a larger standalone appliance business.
What the funding says about India’s hardware startup market
The round also offers a broader signal about India’s consumer-hardware ecosystem.
Venture capital has historically been easier to deploy into software businesses because software can scale without requiring factories and inventory.
Hardware businesses require more capital and have more operational risks.
Yet Beyond Appliances has attracted repeated funding from the same investor and has now secured ₹110 crore at Series B.
That suggests investors see an opportunity to build larger technology-enabled consumer brands in physical products.
The key difference is that investors are no longer necessarily looking at technology as an app layered onto a traditional product.
In smart appliances, the hardware itself can become the technology platform.
The investor discrepancy around ADIA
There is one reporting nuance that should be preserved in coverage of this round.
The Economic Times reported that Abu Dhabi Investment Authority (ADIA) participated alongside Fireside Ventures, Dharana Capital and other investors.
However, the company’s reported funding announcement and multiple independent reports identify Fireside Ventures as the lead, with Dharana Capital and other investors, without naming ADIA as a direct participant.
Moneycontrol had also reported in July that Beyond Appliances was in advanced discussions for a larger round involving ADIA, Fireside and others.
Because the final round was reported at ₹110 crore rather than the earlier reported ₹120–170 crore range, the safest editorial treatment is to describe Fireside as the lead investor and Dharana Capital as a participant, while noting that ET separately reported ADIA participation.
This avoids presenting a disputed investor list as settled fact.
What happens next?
The next 12–18 months will be particularly important for Beyond Appliances.
The company needs to translate the funding into physical capacity and new products while maintaining the customer traction that attracted investors.
Three milestones will be especially important.
First, the new manufacturing plant. Its location, commissioning timeline and capacity will show how aggressively the company intends to scale.
Second, the oven launch. Entering a new category will test whether Beyond Appliances can replicate its product proposition beyond chimneys and cooking surfaces.
Third, distribution. Moving from four cities toward 14 and expanding from hundreds of touchpoints toward 1,500–2,000 will test the company’s ability to build an omnichannel consumer brand.
The Bigger Picture
Beyond Appliances’ ₹110 crore Series B is less about another consumer startup raising venture capital and more about the changing economics of Indian appliance businesses.
The company is attempting to build a vertically integrated smart-kitchen brand: develop its own technology, manufacture a large share of its products, sell through online and offline channels and gradually expand from a handful of products into a broader kitchen portfolio.
That strategy requires significantly more capital than a pure D2C model, but it could also create a stronger competitive position if the company achieves sufficient scale.
The biggest question is whether consumers see enough value in connected kitchen features to justify premium pricing. The answer will determine whether Beyond Appliances can become a meaningful challenger to established appliance brands rather than remaining a niche smart-appliance startup.
Looking Ahead
The ₹110 crore Series B gives Beyond Appliances the financial capacity to move into its next stage, but the company now faces a more demanding execution phase. Building a third factory, launching ovens, expanding into 10 more cities and increasing retail touchpoints will require substantially more operational discipline than simply launching products online.
If management can turn its reported product traction and referral-led sales into repeatable growth, the company could emerge as one of India’s more significant technology-led kitchen appliance brands. Its ₹500 crore three-year target is ambitious, however, and the next two years will show whether the new capital can translate into the scale investors are underwriting.
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